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IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web:  http://www.ddmcd.com   Email:  [email_address]   December 2, 2008 for the National Association of Business Political Action Committees
The focus of this presentation... ,[object Object],[object Object]
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Adoption challenges are real. ,[object Object],[object Object],[object Object],[object Object],[object Object]
To slay the Resistance Dragon, you must  assess  the dragon.
11 assessment questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Is Your Organization Ready for Social Media

  • 1. IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web: http://www.ddmcd.com   Email: [email_address]   December 2, 2008 for the National Association of Business Political Action Committees
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6. To slay the Resistance Dragon, you must  assess the dragon.
  • 7.
  • 8.
  • 9.

Notes de l'éditeur

  1. INTRO The title of Dennis McDonald's presentation today is IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? He'll speak about assessing organizational readiness for adopting social media. Dennis is an independent management consultant from Alexandria, Virginia. His expertise includes strategic planning, project management, software product development, technology adoption, and corporate IT management consulting. Since 2005 his consulting and research have included  technology adoption strategy and the use of social media. He's also an active blogger and moderates the Linkedin Bloggers group on Yahoo! Groups. His clients have included GE Appliances, Ford Motor Company, AIG, NiSource Energy, National Science Foundation, the US Copyright Office, the Association of Health System Phramacists, and Jive Software. He earned his Masters and PhD in Library and Information Science at the University of Marland in College Park.