Our clinic marketing services are all about getting you results Our philosophy is to make your online presence reflect and support your entire marketing strategy. By working to understand your business and get know who your customers are, the Web Marketing Clinic can not only enhance your internet position, but importantly attract the visitors you’re looking for.

1. How to use web marketing to
develop a successful practice
HEALTHCARE MARKETING
slideshare.net/flyconseils

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MIRZET KADRIC
ABOUT THE SPEAKER
Cofounder of
a web agency
Result-driven
Passionate about
marketing & web

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FLY CONSEILS
ABOUT THE COMPANY
Not a typical
Digital Marketing Agency
Strategies + Tactics
We are all about
results and ROI

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ABOUT THE COMPANY
MEDICO AESTHETIC UNDERSTANDING
SOME OF OUR
HAPPY CLIENTS
PODIATRE411.COM

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INTEGRATED WEB STRATEGY
OUR APPROACH
PLAN ATTRACT ENGAGE CONVERT INTERACT MESURE
To be truly effective in the digital world, we believe that we must
stop working in silos, but rather have a comprehensive and
integrated approach.

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FROM STRATEGY TO MARKETING
OUR APPROACH
PLAN ATTRACT ENGAGE CONVERT INTERACT MESURE
Your web presence is not a project but a continuous process of
improvement and adaptation to changing needs of your target
audience.

7. OUR PLAN, YOUR SUCCESS
HEALTHCARE MARKETING
A.C.E. YOUR MARKETING
Attract Convert Engage

8. ATTRACT
HEALTHCARE MARKETING

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CUSTOMERS
ATTRACT
What do they
need ?
What are they
looking for ?
Where are they
searching ?

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WHAT DO THEY NEED ?
ATTRACT
of internet users say they
looked online for health
and esthetic information
within the past year.72%

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WHAT DO THEY NEED ?
ATTRACT
information

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WHAT ARE THEY LOOKING FOR ?
ATTRACT
information
Specific diseases
& Conditions
Treatments
& Procedures
Doctors &
Health professionals

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WHAT ARE THEY LOOKING FOR ?
ATTRACT
Monthly searches on
Google in Canada
8 100 Botox
1 000 Wrinkles
140 Juvederm
10 Anti-Wrinkle Treatments
10 Wrinkle Treatment
wrinkles
treatment
Create content
they search

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WHAT ARE THEY LOOKING FOR ?
ATTRACT
Listen what
they are saying

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WHERE ARE THEY ?
ATTRACT
of online health seekers say
they began their last session
at a search engine such as
Google, Bing or Yahoo.77%

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Target by
keywords
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WHERE ARE THEY ?
ATTRACT
Where are they :
Search engines
What is your opportunity :
SEO
SEM

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WHERE ARE THEY ?
ATTRACT
Where are they :
Social media
What is your opportunity :
Social presence
Social ads
Claim it & Target by
sociodemographic

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WHERE ARE THEY ?
ATTRACT
Where are they :
Relevant websites
What is your opportunity :
Directories
Display ads
Target by categories
and interests

19. HEALTHCARE MARKETING
CONVERT

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INFLUENCE
CONVERT
of adults got information, care, or support from a doctor or
other health care professional.
of adults got information or support from friends and family.
of adults got information or support from others who have
the same health condition.
70%
60%
24%

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MOBILE
CONVERT
of smartphone owners,
have used their phone
to look up health or
medical information.52%

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IMAGE IS EVERYTHING
CONVERT
Use real pictures to
build trust

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IMAGE IS EVERYTHING
CONVERT
Create appealing
pages

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IMAGE IS EVERYTHING
CONVERT
Adapt your website
to their devices

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ASK FOR CONVERSION
CONVERT
Online appointment
Phone number
Address
Opening hours

26. HEALTHCARE MARKETING
ENGAGE

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LOYALTY
ENGAGE
What happens
AFTERtheir visit ?

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BE PROACTIVE
ENGAGE
Are they satisfied ?
Do you need any advice ?
When is the next appointment ?

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LOYALTY
ENGAGE
COLLECT DATA

30. HEALTHCARE MARKETING
HEALTHCARE PACKAGES

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OUR HEALTHCARE PACKAGES
Our clinic marketing services are all about getting you results
SOME OF OUR
HAPPY CLIENTSflyconseils.com/cynosure

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OUR HEALTHCARE PACKAGES
Our clinic marketing services are all about getting you results
Responsive websites Digital advertising All digital

33. 2360 Rue Notre-Dame Ouest #310,
Montréal, QC H3J 1N4
Merci.
514 419-9140
flyconseils.com