If your business does well with consumer or referral-based business, then you’re going to enjoy this Webinar where we show all participants new marketing techniques used by our clients to increase their business on Facebook As the largest social network with over 1,000,000,000 users, you are closer to your targeted sales prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU – all while using Facebook less than 20 minutes a day! In this Featured Webinar: Dean DeLisle, Founder and CEO at Forward Progress, will give you the critical steps to navigate Facebook and start using it as a core “Business Development Tool”. He will also go into more depth about the new features Facebook has rolled out and how businesses can leverage these features to generate new business. In this one-hour Webinar you will learn: - What is Facebook and why is it important for businesses - How to engage prospects on Facebook - How Facebook business pages can increases your Search Results - What the new features of Facebook are - How to leverage new features to generate new business and interact like never before! ALL registrants and attendees will get access to the recording and materials. Forward Progress has trained over 70,000 people in over 40 countries on increasing referrals and targeted appointments! “Dean has been providing superb Social Media & Online Marketing coaching to members of our Business Accelerator Program. The information he delivers is succinct, and is in a simple to follow step-by-step form that enables our members to take their business to the next level.” – Euan Ford – American Family Insurance About Dean DeLisle: For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient. See you online and in class!

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Using Facebook to
Generate New
Business
- New Features for
2013

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Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results
quickly!

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Questions area in task bar
Type us a message so we know you
got it
Ask us anything throughout the class

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• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 75,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..
Dean DeLisle
Your Social Media Coach

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The Issue with Social Networks
Connections
Postings
Links
Updates
Website integration
Controlled by People not
Companies!

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 Blogs
 Articles
 Postings
 Status Updates
 Emails
 VideoPhoto
 Links
Current Use of Social Network
Communication?

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 Interactive
 People Respond Better
 Builds Trust
 Builds Community
 Viral Activity
 Sharing
Why Online Social Networks?

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 Ourselves
 CityCountry Clubs
 Chambers
 Industry Clubs
 Organizations
 Charities
 ReligiousHealth
 Network Groups
 LinkedIn Groups
Social Networks We Already Know

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• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”
Social Networks We Already Know

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Interesting Facebook Stats
• More than One Billion active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans
Growing Numbers

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What We Want

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What does your Network look like?
1. What % of your business Volume do you get from the Top
5?
2. What % of your business volume do you get from the
Next Level?
3. What % of your business volume do you get from the
outer layer?

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How does Facebook compare to other social sites?
 Largest, most popular, “backyard barbecue” analogy
 More casual, friendly, lots of sharing
 Many applications
 LinkedIn: added Facebook-like features, but still more businesslike
 Twitter: shorter messaging (140 characters), integrates well with FB
 Blog: integrates well with FB using apps such as Networked blogs
 MySpace: still has not regained it’s original position or new identity
 Check www.quantcast.com for latest demographics & comparisons
Facebook’s Place

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 Understand why people are spending time on the site
 Information or to be entertained
 Provide value (information) in a friendly, engaging style
 Avoid an overly “sales-y” approach
 Reciprocate! Build up others
 Set some guidelines, especially if working as a team
 Consistent tone and frequency
 Type of information you will share: video, links, updates, events,
etc.
 Responsiveness
 Conversation and interaction, above all!
Finding Your Facebook
(Business) Voice

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MarketingSolutionsForSmallBusiness.com | steve@marketingsolutionsforsmallbusiness.com | (800) 806 1232

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What's New with Timelines?
Friend Feed
Pin Posts
Milestones
Starred Stories
Private Message
Admin Panel
Activity Log
Cover Image
Profile Picture
About Section
App Display
Highlight Feed
Timeline Navigation
Activity Feed

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1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity
THE NEW TIMELINE’S
LAYOUT

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5 Steps to a Successful
Online Community
Building using Facebook

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Step 1 – Look Good
Complete Profile
Be Clear
What will you do for others?
Why & How?
What do you wantneed?
What value will you provide?

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COVER IMAGE

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GREAT COVER IMAGE
EXAMPLES

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•180 x 180 pixels – gets resized to 32 x 32 pixels
•Follows you around Facebook and the Web
•Should be your logo, brand, product or
spokesperson
•If your brand is you, use a headshot
•Can be creatively combined with your Cover Image
PROFILE PICTURE

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COMBINING PROFILE PICTURE & COVER
IMAGE

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Step 1 – Look Good

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Step 2 – Setup Correctly

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• Take time to choose the right page type- best info collected!
• Choose page name carefully—can’t change it later!
• Most companies use a logo for their “photo”; if you are a
solopreneur, a photo may be appropriate
• Need a “square” logo to avoid choppy look
• Fill in info completely, include hours of operation, web site, phone
• Unique selling proposition – Value - why should someone “like” you
• “Think like Google” – the importance of key words for SEO
• Choose the right tabs, get rid of those you don’t use
• After 25 fans, claim custom URL: visit http:facebook.com/username
“Nuts and Bolts”:
Tips for Success

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Facebook Page

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Facebook Page

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Step 2 – Get Found
Your Personal Business Keywords

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Step 3 – Training the Team
to “Be”
1.Be active
2.Behave - responsible
3.Be in Community
4.Be Social
5.Be Efficient - Online only 20 Minutes a
Day

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Your Social Results Plan

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Step 4 – Connecting
• Invite your friends
• Invite your emails
• Weekly habit

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Step 5 – Interaction

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Step 5 – Interaction - Groups
2 Exchanges Maximum
then Transfer them Offline!

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Facebook Page - Likes

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New Facebook Course

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New Facebook Course
http://FacebookCourse2013.eventbrite.com/

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www.ForwardProgress.NET