1. Opening up AIMS’ future success…
Managing Social Media in a Small Business:
It’s more than just Marketing…
20 March 2012
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2. Proposed Agenda
• Introductions
•What is Social Media?
•Why a social media policy?
•What to write in the policy?
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3. What is Social
Media ?
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4. Why do you need a
Social Media Policy?
• An office worker was fired after her employer
discovered her sex blog.
•A waitress was fired for venting about a customer
on Facebook.
•A woman lost a job offer at Cisco because of
something she said on Twitter.
•These incidents illustrate why it might be wise to
create a social media policy for your employees
•A social media policy outlines for employees the
corporate guidelines or principles of communicating
in the online world.
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5. Writing a Social
Media Policy
• The 1st line of defense to mitigate risk for both employer and
employee.
• More than just telling employees what they can and cannot do on
company computers
• Different Networks have different implications for different
companies.
•You can write one complete social media policy that addresses all
currently available social mediums.
•Or you can write policies as you need them
•Social media is about sharing and collaboration. Bring in your most
active social media employees to collaborate and help craft your social
media guidelines.
•The policy should be more about what employees can do and best
practices for social media use versus all the things employees can't or
shouldn't do on social media
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6. What to Include?
1. Remind employees to familiarize themselves with the employment
agreement and policies included in the employee handbook.
2. State that the policy applies to multi-media, social networking
websites, blogs and wikis for both professional and personal use.
3. Internet postings should not disclose any confidential or proprietary
information to the company or to any third party that has disclosed
information to the company.
4. If an employee comments on any aspect of the company's
business they must clearly identify themselves as an employee
and include a disclaimer.
5. The disclaimer should be something like "the views expressed are
mine alone and do not necessarily reflect the views of (your
companies name)."
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7. What to Include?
6. Internet postings should not include company logos or
trademarks unless permission is asked for and granted.
7. Internet postings must respect copyright, privacy, fair use,
financial disclosure, and other applicable laws.
8. Employees should neither claim nor imply that they are
speaking on the company's behalf.
9. Corporate blogs, Facebook pages, Twitter accounts, etc., could
require approval when the employee is posting about the company
and the industry.
10. That the company reserves the right to request certain
subjects are avoided, withdraw certain posts, and remove
inappropriate comments.
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8. Together we can make the
future what we want it to be
MA Consulting International
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