2. The main media technology that I used during my
researching stage was:

3. First, I thought of soaps with a similar:
genre, target audience and institution
to my product.
After loading up a www.youtube.com
page in safari, I typed in “Made in
Chelsea Trailer” in the video search
bar.
Several videos came up, but the first two
were ideal in terms of the genre of trailer
they consisted of – clips from actual
shows, edited to create a narrative – so
these were the two videos I looked at, in
detail for my trailer research.

4. After I watched and analysed the videos, I
embedded them into my blog so that I could
add comments regarding the analysis I had
done.
This was a simple process involving, clicking
the “share” tab and selecting “embed” after
the share tab had expanded. It was then just
a case of copying the embed code and
pasting it into a new blog post.

5. I chose youtube as the media technology to do my research via as
there are a massive number of videos that are accessible that cover
every genre and topics imaginable.
Also, youtube videos can easily be shared so I could place relevant
videos in my final evaluation to make it more well rounded and
effective.

6. I again used youtube when planning my products, in particular the song choice of
my trailer as the songs were easily accessible with many choices and options
available.
When planning the billboard and TV magazine I used Google Images to look at
examples of real media products and develop a good understanding of what my
final ancillary pieces will look like.

7. This was the area where I used the most media technologies as, to make the
products, modern, up to date software was required so that the quality of
each product was as high and as realistic as possible.
The technologies included:
• imovie
• Garage band
• Keynote
• Prezi
• Photoshop
• Microsoft Publisher

8. imovie was a perfect programme to use for editing the
actual trailer. imovie is relatively easy and straight forward
to use, but still looks very effective if used efficiently.
After the camera that we
used had been uploaded
onto the imacs, I just had
to locate the folder and
each specific file from
movies.
I was able to import all the footage
that we had shot into the same
project at the same time, making the
selecting of and editing of clips much
simpler as they were all in the same
place.

9. The Footage was then
imported into imovie
where I could scroll
though, find a scene I
wanted to use, highlight
the part of the clip that
was relevant and that
would be effective if
used in my final trailer.
Cross dissolve
Once I had highlighted specific
sections, I jus dragged it down
onto the movie time timeline.
Fade to white
After I had selected my clips and put them
in a order that created a narrative, I added
transitions and put them in between clips
to make the editing smooth, sharp and
give it a professional look. I used either
“cross dissolve” or “fade to white” edits.

10. Another positive aspect to using imovie is that it
enabled me to alter the colour of some of the
scenes. I used this for the scene where Gary is
talking with Paris and Roche and the original
lighting made the mise en scene seem dim and
dreary. I adjusted the “white point” of the frame to
bring more colour into the shot to represent the
conversation and the theme of the soap more
effectively.

11. When all the clips were in
place I added my
soundtrack. This enabled
On the scenes where there is diegetic dialogue, I had to dub me to, when adding the
the volume of the soundtrack so that what was being said editing transitions, to
can be clearly understood by the audience. include thought beats in
my trailer and have cuts
that interlinked with the
beat of the music.
To do this I just selected the
specific spot where the soundtrack
needed editing, and dragged the
volume down where it was
appropriate. The music can still be
heard and the dubbing is subtle.

12. It was at this point in the project that I
decided to switch the positions of the
selected footage and library around. The
trailer was getting quite long so by clicking
the arrow button the selected movie
moved to the wider part of the screen.

13. Subsequently, when I dubbed the soundtrack down, I
increased the loudness of the diegetic dialogue.
Alternatively, when there was no speaking in a clip, I
muted the sound so no random background noise
could be heard.
Although the cameras were of decent quality, the
microphones were quite poor and speaking was
hard to hear. So by altering the equaliser to its
“bass boost” setting, voices were intensified and
were much easier to understand.

14. Once I had completed the order
and editing of the clips, I added
the title cards. Title cards are a
convention of soap trailers which
is why I used them.
I selected the “centred” title
cards and dragged them into
the place in the trailer they
would be shown. To make
them more effective, I changed
the font, text size and colour. I
chose “American Typewriter”
as this is the font of E4, the
channel that my show is
broadcast on, therefore it
represents the institution
brand.

15. I then altered the timings of the title cards so that
they were fast paced and reflected the beat of the
music and the pace of the trailer. Then I dragged in
the final title card from “Keynote”. This is a 4 second
still stating the name of the show, as well as the day
and time that it is broadcast.

16. Garage band is a programme that enabled me
to edit the soundtrack of my trailer. After
creating a new project, I dragged the song in
from itunes so that it could be edited.
Once the song had been imported, I found
the part of the song that I wanted to
edit, highlighted it and removed the
appropriate section. I chose to edit the song
and cut out the main verse and several
choruses so that the beat builds up from the
very beginning and, then went straight into
the main beat that runs at the end of the
song. This creates a fast paced trailer
and, also, the lyrics that are relevant to the
scenes is towards the end of the song, can be

17. When saving the finished track, I had to export it to the
desktop. This meant that the song file would appear on
the desktop and therefore could be dragged and dropped
into imovie. Once in imovie the file automatically goes
behind the clips and plays over the footage. This is why I
had to dub down and turn up certain parts of the trailer
so that both the soundtrack and the dialogue could be
heard and both were still effective.

18. Keynote is a slide making programme that I used to
make my final title card. First I had to make sure I
changed the size of the page to the largest possible so
that the title card would fill screen when it had been
imported into imovie. I decided to make my title card
representable of the E4 branding, therefore I made
the background colour purple, the text font
“typewriter” and the text colour white.
This was the original
title card that I created
but I didn’t use it as I
thought it didn’t look
very professional or
believable as a genuine
E4 title card. So I
changed the
background and font
colours.

19. Again, when saving the title card I had to
ensure that it was saved to the desktop so
that I could successfully drag and drop it
into imovie.

20. Prezi is an online PowerPoint programme, that I chose to do
question 2 in, where you can insert words and text, group them
together in a specific order and then play the whole project back
in that same selected order.
I created a new “blank” project and changed the
theme to “midnight” to continue the colour scheme
of my entire project.

21. My Prezi slide was made up of
mainly text and images. I also
framed together the comparisons of
the billboards and TV magazine so
that clear differences could be seen
simultaneously. I also added a
couple of arrows to point of these
differences. The most important part
of the Prezi presentation was to
group the inserts or create a “path”. I
did this as I went along to make the
process more simple.

22. I used Photoshop to edit the ancillary pictures
that we had taken for the ancillary products.
I imported the chosen image to We took the photos against a green screen so
Photoshop then, using the magic that editing was easier.
wand tool, I could begin editing out
the green screen background.
Are group decided to split up into two groups of three
when doing the ancillary products. This was because
we had limited amount of time to complete both and
thought this method would be more effective. I was in
the group that created the TV Magazine.

23. The editing of the images was much simpler
as the magic wand tool selected the
majority of the background so it was easily
and quickly removed.
After we has completed the editing of
the images, we had to save the project
as a single JPEG image so that we could
import just the image into
Publisher, where we made the
magazine front cover.

24. We used Microsoft Publisher to create the
Magazine front cover. I have lots of
experience with using Publisher and, given
the time frame, it is an effective and
professional programme to use when creating
a publication front cover.
We created a new project and
imported the edited image from
file.
We then proceeded with the
layout of the TV magazine front
cover including the regular
convents: masthead, heading,
features ect.

25. This was another very important aspect of the entire project as it is how I would
group all my work together and present it. Because of this, I used several media
technologies when producing my evaluation such as:
• Blogger
• Youtube
• Slideshare & PowerPoint

26. Blogger is an online blog, that is free to use, where you can
embed: videos, images, slide shows and text. I thought this
would be an effective programme to link all my work into for
the evaluation process.
After creating a new blog and signing
up to use the software, I altered the
design, layout and theme of my blog so
that it represented the rest of my
project – establishing my own brand.

27. To create a blog, I clicked the “new
post” tab then, on the create blog
format, added a title and content for
each blog. When I was adding either a
video, prezi or slideshare project, I had
to edit the “html” and copy and paste
the embed code.
After adding any text into the “compose” text box, I
selected “publish post” to upload the post onto my
blog.

28. The post would then be uploaded onto
my blog where I could again, by
selecting “edit posts”, make changes or
add more information.
I did this with the Made in Chelsea Trailer
Research posts to add my comments and
analysis to the video. This made the post
relevant to the evaluation questions and the
whole post more effective and relevant to
the project as a whole.

29. When I created the posts with youtube videos, prezi projects
and slideshare shows, I had to copy and past the relevant
embed codes into the “edit html” section on the new blog
creator. This meant the selected footage could be shown on
my blog instead of just having links that opened up new web
pages with the content.
This grouped all my work together making
the brand clear and the project more
effective.

30. I used youtube to upload my imove projects (trailers)
onto youtube, so that I could copy the embed code
and add the trailer to my blog. I uploaded 4 videos;2
rough cuts, a final trailer and unusable and unused
footage, to my blog via youtube.
To do this, I had to
create a youtube
account, which I already
had, and upload videos
via the website
“upload” page. I then
selected “select files
from computer”, found
the relevant file and
clicked “choose” to
begin the uploading
process. I could add a
title and description to
the video whilst it was
being uploaded.
This was a simple process as
then I just had to watch the
video and copy the embed
code.

31. I did 3 evaluation questions, planning and soundtrack choice in
PowerPoint as this is an effective programme to show multiple
examples of work and analysis. The only way to get these
PowerPoints onto my blog was though the online programme
SlideShare. This is a slide show converter that is, again, free to
use and enables an embed code to be copied.
I created an account and
uploaded the required
PowerPoint, from file, into
SlideShare, changed the title
of the project then copied the
embed code so I could paste it
into a new blog post and have
slide show on my blog.