Some highlights of new metrics on the ROI TGI 2015

1. ROI TGI 2015
New Items

2. New Areas On TGI 2015
Boomerang Parents
Parents who support their
adult children with expenses
Of parents are supporting adult children
with expenses.25%
How are parents supporting their
adult children? (Base: Adults with children 18+)
Vert%
Socialising and Free-Time 28%
Travel 33%
Expenses related to grand-children 16%
Debts and fees 22%
Rent or Mortgage Payments 17%
Of Boomerang Parents own a home
outright with no mortgage (148)65%
Source: ROI TGI 2015

3. New Areas On TGI 2015
New Tech
22 new named
charities available
Named Charities ROI adults who donate to charity (last 12 months)65%
The average family income of ROI adults who
donate to charity (National Average €55,133)
€59,955
Top Charites donated to by ROI
Adults
% of Pop Weighted
Irish Cancer Society 30% 1,074,000
St Vincent de Paul 23% 919,000
Breast Cancer Aware 17% 600,000
Concern 16% 566,000
Trocaire 14% 499,000
Irish Heart Foundation 13% 472,000
Source: ROI TGI 2015

4. New Tech
New Areas On TGI 2015
Number of adults in Republic of Ireland who own an
activity tracking wristband
148,000 adults (4%)
Source: ROI TGI 2015
Activity Tracking Wristbands
24%
20%
23%
18%
9%
6%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
4%
14%
26%
28%
14%
14%
A
B1
C1
C2
D
E
SOCIAL BRACKETS
Of people that own an activity tracking wristband
exercise for more than 4 hours per week51%
Of people that own an activity tracking wristband
have bought Nike sports clothing in the last 12
months (171)
31%

5. “18% of All Adults have watched live TV
online in the last 12 months.”
Live TV Online
Top Online TV Channels watched in L12M Weighted Figure
RTÉ Player 377,000
Sky Go 177,000
3Player 131,000
Channel 4 (4OD) 68,500
UPC On Demand 66,500
TG4 Player 52,600
Source: ROI TGI 2015

6. Live TV Online
Full List – Live TV
Online, Channels
Added:
Sky Go
Channel 4
UTV Ireland
RTÉ Player
3Player
TG4 Player
UPC On Demand
Other
“17% of people that have used Sky Go in
the last 7 days are aged18-24 (175)”.
Playschool parents are 59% more likely to
have watched 4OD in the last 12 months.
People that have finished school/college in
the last 12 months are 69% more likely to
have watched RTÉ Player in the last 7 days.
Source: ROI TGI 2015

7. Live TV Online vs TV - Demographics
87
96
96
109
95
116
129
130
115
90
76
51
Index
15-24
25-34
35-44
45-54
55-64
65+
19%
more likely
to be male
Live TV Online vs TV - Demographics
15-24
25-34
35-44
45-54
65+
Index
TV Vs Live TV Online
*Heavy Users *Watched Live TV L12M
55-64
Source: ROI TGI 2015

8. New Area Added on TGI 2015
Radio Participation
Activity % of ROI Pop
Visited a radio stations
website
30%
Sent a text 28%
Competition or
promotion
26%
Visited stations
Facebook page
20%
Downloaded a podcast 15%
Phoned In 14%
Followed a radio
station on Twitter
8%
% that have participated with the radio.
Male Female
46% 54%

9. Gift Cards
Gift Cards
5 named gift cards added
Source: ROI TGI 2015
Brand
Argos
M&S
Amazon
Boots
itunes

10. Gift Cards
Gift Cards
Women are
28% more
likely to have
bought a gift
card in the
L12M than
men.
50% of AB
Adults have
purchased a
Gift Voucher in
the L12M.
64% of people
that have
bought a gift
voucher L12M
have children.
“46% of All Adults have bought a gift card in
the last 12 months.”
Source: ROI TGI 2015

11. 19%
15%
29%
22%
I don’t mind receiving texts from commercials
organisations
I like watching the news on digital screens in public
places
Outdoor advertising gives me something to look at while
I am travelling
I often talk about things I have seen advertised on
posters
% Index
*Vert percentage and index figures based on target of men, seen outdoor advertising in past week
113
112
107
101
Other Media - Lifestyle Statements

12. I don’t mind receiving texts from commercials
organisations
I like watching the news on digital screens in public
places
Outdoor advertising gives me something to look at while
I am travelling
I often talk about things I have seen advertised on
posters
17%
14%
31%
24%
113
111
105
100
% Index
*Vert percentage and index figures based on target of women, seen outdoor advertising in past week
Other Media - Lifestyle Statements