Internet, online, mr, wpp, kantar, kantar media

1. TGI Net
Enhanced internet data
Enhanced understanding of internet
users
Identification of significant online
changes and trends
Analysis of targets in terms of specific
sites visited
Refined insight into sub-groups affinity
with online media
Awareness of online purchase intentions
and purchases made
Details overleaf > > >

2. TGI Net
TGI Net combines the full British TGI database with Kantar Media’s Internet Monitor
study, which delivers detailed information on internet behaviour and attitudes.
TGI Net is an additional dataset which is only available to clients who also subscribe to
the British TGI study.
Site-specific target Finding where internet fits in
analysis the media mix
TGI Net allows marketers to assess TGI Net incorporates extensive internet
which specific websites are most insights with other above and below
efficient for reaching a target the line media consumption habits,
audience. For example, potential meaning internet can be evaluated
car buyers are more likely than neutrally against other communication
the average adult to be amongst channels to achieve a comprehensive
the heaviest internet consumers. and effective media plan.
Drilling down further reveals that
this key target are more likely to Finding the most efficient media
have recently visited site W.com mix is crucial to maximising media
and less likely to have visited Y.com budgets. Internet is a communication
or Z.org. channel which can add real difference
to a media plan – not least because
Media owners exploit the insight the heaviest internet consumers
TGI Net offers to promote their are more likely to be lucrative high
websites as effective forums for earners.
reaching key groups of consumers.
For more information, please get in touch:
T: +44 (0)20 8433 4000
E: tgihotline@kantarmedia.com
W: www.tgisurveys.com