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TGI Youth 2015 R1
Internet and Communications
Internet – ‘How do you access internet’
Males aged 11-14 are
79% more likely to
access the internet at
home, through a games
console.
Compared to Females 15-19
who are 11% less likely.
Females aged 15-19
are 90% more likely to
access the internet
elsewhere, through a
mobile phone.
Compared to Males 11-14 who
are 16% less likely.
Either at Home, Or
Elsewhere:
Through a Comes Console
Through an Internet
enabled TV
Through a Mobile Phone
Through a Desktop/Laptop
Computer
Through a Tablet
Computer
Base – 11-19
Internet and Communications
Internet – New Websites Added
Base – 7-19
7-19 15-19
DennisAndGnasher.co.uk GirlGoGames.co.uk
Media
New Magazine Titles
Base – 7-19
7-10: Do you read it:
11-19: How often do
you read it:
Internet and Communications
Internet – ‘Do you use the internet on a Mobile Phone
or Tablet Computer?” – New for 7-10’s
723,000 males aged
7-10 use the internet on
a Tablet Computer
(23%)
43% play online games
on a Tablet Computer
327,000 females aged
7-10 use the internet on
a Mobile Phone (24%)
10% watch Online
Videos on a Mobile
Phone
Either on a Mobile or
Tablet Computer:
Communication/
Networking
- Chat/Instant messenger
- Visiting Social Networking Sites
- Making internet voice calls
- Uploading/Sharing files
Online Media
- Watching TV
- Watching online videos
- Listening to the Radio
- Listening to Music
- Reading Newspapers/Magazines/
Comics
Playing Online Games
Base – 7-10
Internet and Communications
Apps for Mobile Phones and Tablet Computers
– New Apps Added
Base – 7-19
8% of 15-19 year olds
use Pinterest
29% of 11-14 year olds
use Snapchat
15-19 year olds are 25%
more likely to use Spotify
19% of 7-10 year olds
have downloaded
Talking Tom
Television
Television viewing – New options added to “Which of these
do you do whilst watching TV”
Base – 11-19
Participate in a TV Programme Vote
Read comments about the Programmes you are
watching on Social Networking Sites
Television
Video on Demand – New Service Added
Base – 7-19, Use Video on Demand - Yes
335,000 males aged 7-19 use
Amazon Prime
281,000 females aged 7-19
use Amazon Prime
7-10 are 35% less likely to use
Amazon Prime
15-19 year olds are 12% more
likely to use Amazon Prime
(12%)
11-14 year olds are 16% more
likely to use Amazon Prime
(13%)
Leisure
Coffee Shops – New Options for “Do you ever go to
Coffee Shops or Sandwich Bars?”
Base – 11-19
4,318,000 11-19 year old visit
Coffee Shops and Sandwich
Bars
Of which, 1,821,000 have
visited to eat
And 2,545,000 have visited to
drink
Toiletries and Cosmetics
– New Types Added
Base – 7-19
Added: Shampoo and
Conditioner – for Frizzy Hair
Added: Sun Tanning and Sun
Products - Spray
CONTACT
Kantar Media TGI
Ealing Gateway
26-30 Uxbridge Rd
London
W5 2AU
@KantarMediaTGIW: tgi.kantarmedia.com/uk

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Youth 2015 r1

  • 2. Internet and Communications Internet – ‘How do you access internet’ Males aged 11-14 are 79% more likely to access the internet at home, through a games console. Compared to Females 15-19 who are 11% less likely. Females aged 15-19 are 90% more likely to access the internet elsewhere, through a mobile phone. Compared to Males 11-14 who are 16% less likely. Either at Home, Or Elsewhere: Through a Comes Console Through an Internet enabled TV Through a Mobile Phone Through a Desktop/Laptop Computer Through a Tablet Computer Base – 11-19
  • 3. Internet and Communications Internet – New Websites Added Base – 7-19 7-19 15-19 DennisAndGnasher.co.uk GirlGoGames.co.uk
  • 4. Media New Magazine Titles Base – 7-19 7-10: Do you read it: 11-19: How often do you read it:
  • 5. Internet and Communications Internet – ‘Do you use the internet on a Mobile Phone or Tablet Computer?” – New for 7-10’s 723,000 males aged 7-10 use the internet on a Tablet Computer (23%) 43% play online games on a Tablet Computer 327,000 females aged 7-10 use the internet on a Mobile Phone (24%) 10% watch Online Videos on a Mobile Phone Either on a Mobile or Tablet Computer: Communication/ Networking - Chat/Instant messenger - Visiting Social Networking Sites - Making internet voice calls - Uploading/Sharing files Online Media - Watching TV - Watching online videos - Listening to the Radio - Listening to Music - Reading Newspapers/Magazines/ Comics Playing Online Games Base – 7-10
  • 6. Internet and Communications Apps for Mobile Phones and Tablet Computers – New Apps Added Base – 7-19 8% of 15-19 year olds use Pinterest 29% of 11-14 year olds use Snapchat 15-19 year olds are 25% more likely to use Spotify 19% of 7-10 year olds have downloaded Talking Tom
  • 7. Television Television viewing – New options added to “Which of these do you do whilst watching TV” Base – 11-19 Participate in a TV Programme Vote Read comments about the Programmes you are watching on Social Networking Sites
  • 8. Television Video on Demand – New Service Added Base – 7-19, Use Video on Demand - Yes 335,000 males aged 7-19 use Amazon Prime 281,000 females aged 7-19 use Amazon Prime 7-10 are 35% less likely to use Amazon Prime 15-19 year olds are 12% more likely to use Amazon Prime (12%) 11-14 year olds are 16% more likely to use Amazon Prime (13%)
  • 9. Leisure Coffee Shops – New Options for “Do you ever go to Coffee Shops or Sandwich Bars?” Base – 11-19 4,318,000 11-19 year old visit Coffee Shops and Sandwich Bars Of which, 1,821,000 have visited to eat And 2,545,000 have visited to drink
  • 10. Toiletries and Cosmetics – New Types Added Base – 7-19 Added: Shampoo and Conditioner – for Frizzy Hair Added: Sun Tanning and Sun Products - Spray
  • 11. CONTACT Kantar Media TGI Ealing Gateway 26-30 Uxbridge Rd London W5 2AU @KantarMediaTGIW: tgi.kantarmedia.com/uk