Chapter 6 Analyzing Consumer Market
•Télécharger en tant que PPT, PDF•
9 j'aime•6,908 vues
![1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Chapter 6 Analyzing Consumer Market
Similaire à Chapter 6 Analyzing Consumer Market (20)
Plus de Ksee Valderas
Dernier
Dernier (20)
Chapter 6 Analyzing Consumer Market
- 1. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
- 3. What Influences Consumer Behavior? Cultural Factors Social Factors Personal factors
- 7. PERCEPTION Selective Attention Selective Retention Selective Distortion Subliminal Perception
- 11. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
- 15. SUBCULTURES Nationalities Religions Racial Groups Geographic Groups
- 19. Key Psychological Processes Motivation Perception Learning Memory
- 23. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
- 27. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
- 42. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011