Throughout this infographic, discover Lengow's 10 ways custom labels can help you optimise your Google Shopping campaigns and improve your sales figures. To increase ROI, make sure to highlight your promotions or categorise your products more effectively. Custom labels let you divide your product catalogue using your own predefined values and objectives.

1. CATEGORISE
PRODUCTS
BY CLICKS
Do you want to focus on products which
generate the most clicks? In that case,
only send products that have generated at
least 150 clicks over the last 7 days.
Lengow is the e-commerce automation solution that helps brands
and distributors improve their performance, automate their business
processes and grow internationally. The Lengow platform is the key
that opens the door to strong profitability and visibility for products
sold by online retailers around the world on all distribution channels:
marketplaces, comparison shopping engines, affiliate platforms and
display/retargeting.
10 WAYS CUSTOM LABELS
CAN HELP YOUR CAMPAIGNS
To optimise your Google Shopping campaigns and
improve your sales, use custom labels.
They allow you to divide your product catalogue using
values you have chosen.
Up to 5 different custom labels can be used,
numbered 0 through 4.
Keep track of your bids by grouping together products
according to advertisement group.
INVEST IN YOUR
INNOVATION
Create an ‘innovation’ label to assign a
particular bid to your new products, and see
your sales take off straightaway.
CONSOLIDATE
TOP SALES
Group together all of your ‘Top Sales’
items. For example: all of your products
with a conversion rate above 15% .
INCREASE
YOUR ROI
Create one bid for your
products with strong
margins, and another one for
those with weak margins.
HIGHLIGHT
YOUR
PROMOTIONS
By targeting a selection of products
with promotion prices, you can run a
short-term ‘flash’ operation.
WORK WITH
THE SEASONS
Display seasonal products at
appropriate times: swimming costumes in the
summer and tights in the winter!
PREPARE
YOUR
DE-STOCK
Gather together all of your end-
of-collection products, to make
clearance sales easier and to help
you tackle the new season with a
previously unseen collection.
PLAY WITH
YOUR PRICE
BRACKETS
Divide items according to price
bracket, so that you can analyse which
price ranges are the most profitable.
AVAILABILITY OF
AFTER-SALES SERVICE
Make sure you reduce bids on items
which generate lots of returning
customers.
Shopping
ARRANGE
ACCORDING TO
YEAR OF RELEASE
Say for example you sell car parts.
Creating groups according to the year
your model in question was released
could prove to be a very reliable way of
managing sales in line with market trends.
2014 2015 2016