Take a look at Lengow's Facebook guide to discover all the details regarding Facebook Dynamic Ads so that you can set up effective ad campaigns. This guide will help you manage your ads, and teach you how best to target your customers on Facebook.

1. EASILY SELL EVERYWHERE
USER GUIDES
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Sell with
Facebook Dynamic Ads

2. Lengow is the ecommerce automation solution that helps brands and distributors
improve their performance, automate their business processes and grow
internationally. Intuitive and innovative, the Lengow platform is the key that opens the
door to strong profitability and visibility for products sold by online retailers around the
world on all distribution channels: marketplaces, comparison shopping engines, affiliate
platforms and display/retargeting. With more than 1,800 partners that have been
collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to
the 3,500 merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
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Marketplaces
Display /
Retargeting
Product Ads On-site
tools
Comparison
Shopping Engines
Affiliate
platforms

3. 745 MILLION
ACTIVE USERS
ON MOBILE
EVERY DAY
46% OF MEMBERS
NAVIGATE ON
FACEBOOK WHILE
SHOPPING
6H45
AVERAGE TIME
SPENT MONTHLY
ON FACEBOOK
• Designed to help businesses promote their entire product catalogue across all
consumer devices on the world’s leading social network
• A cost per click programme and a visibility rate defined by an auction system
FOR YOU :
GLOBAL STATISTICS…
1,39 BILLION
ACTIVE USERS
EVERY MONTH
Dynamic Ads
Campaigns
EASILY SELL EVERYWHERE
With Lengow, create your

4. CROSS-DEVICE
With one dynamic ads template you can deliver ads on any device and reach
people on phones, tablets and desktop computers.
Therefore, these adverts can be distribute on Facebook mobile applications as
well as on Instagram.
TARGETING
From awareness to purchase, advertisers can tailor the user’s journey through a
variety of targeting options including an automatic targeting based on the user’s
interests, location, etc.
The manually targeting option allows the retailer to feature, for example, their
best selling items.
DISPLAYING YOUR PRODUCTS
You can choose to advertise all your products or a specific set of products, and
you can choose a single-product ad or a multi-product ad format.
These will appear in the Facebook newsfeed and on the right hand sidebar.
A MULTI PRODUCT FORMAT
This format enables advertisers to display 3 to 5 products or images within
a single ad unit. Each product or image has its description and link that takes
visitors to a landing page.
Features of Facebook Dynamic Ads
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