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Consumer& business buying behaviour

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mayankvns
FormationTechnologieBusiness
1  sur  19
Prasanna venkatesh
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Product Price Place Promotion Economic Technological Political Cultural Buyer’s Black Box Buyer Characteristics Buying Decision Process Buyer’s Responses Product choice Brand choice Dealer choice Purchase timing Purchase amount Marketing and other stimuli
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Physiological Self- Actualization Esteem Social Safety
[object Object],[object Object],[object Object]
Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Evaluation
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[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newness of Problem or Need Information Requirements Information Search Consideration of New Alternatives Multiple Buying Influence Financial Risks Straight Rebuy Low Minimal Minimal None Very Small Low Routine response Modified Rebuy Medium Moderate Limited Limited Moderate Moderate Limited prob. solving New Task High Maximum Extensive Extensive Large High Extended prob solving

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Consumer& business buying behaviour

  • 2.
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  • 4. Product Price Place Promotion Economic Technological Political Cultural Buyer’s Black Box Buyer Characteristics Buying Decision Process Buyer’s Responses Product choice Brand choice Dealer choice Purchase timing Purchase amount Marketing and other stimuli
  • 5.
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  • 8. Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Evaluation
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Newness of Problem or Need Information Requirements Information Search Consideration of New Alternatives Multiple Buying Influence Financial Risks Straight Rebuy Low Minimal Minimal None Very Small Low Routine response Modified Rebuy Medium Moderate Limited Limited Moderate Moderate Limited prob. solving New Task High Maximum Extensive Extensive Large High Extended prob solving