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Adding rocks to the roll [sic] of the CMO
How to be a superstar CMO
All rights reserved - The Myndset Company
CREDIBILITY
Issue of trust
Business Executives
Marketing
USA - Gallup, Dec 2014
http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx
All rights reserved - The Myndset Company
http://www.gallup.com/poll/176042/trust-mass-media-returns-time-low.aspx
All rights reserved - The Myndset Company@mdial
What do you want more of from your manager/boss/leader?
51% 12%
22%15%
https://www.getwhichit.com/whichitapp.html#!/Whichits/54f012810391951354a47a09/
All rights reserved - The Myndset Company@mdial
1/ The 3 principles of a strong brand in
today’s world
2/ How does a brand breathe
throughout an organization?
3/ Five concrete tips on how to be
more efficient
All rights reserved - The Myndset Company@mdial
What makes for a strong brand?
All rights reserved - The Myndset Company@mdial
Charting your direction
➊
All rights reserved - The Myndset Company@mdial
Where are we going?
strategically speaking...
What do you stand for?
Where will the brand 

be in 25 years?
All rights reserved - The Myndset Company@mdial
N
x
x
x
x
x
x
x
x x
x
x
x
Find your North
All rights reserved - The Myndset Company@mdial
TODAY PR /
Communications
/ Marketing
Employees
custserv
social
retail
URGENT TO REVISIT INTERNAL
Communications
All rights reserved - The Myndset Company@mdial
How do you
make a brand
bleed down
through your
organization?
Photo Credit: Dean Hochman
All rights reserved - The Myndset Company@mdial
Breaking down your values
into specific
language, behaviors
and actions
➊
All rights reserved - The Myndset Company@mdial
3 Actions
organizationally who
defends the customer
single customer view
listening labs
➋
All rights reserved - The Myndset Company@mdial
“walking the talk”
tweeting blogging engaging
#CMOsthatdonttweet
➌
All rights reserved - The Myndset Company@mdial
5 Efficient Tips & Tools
All Rights Reserved - The Myndset Company
•cc / bcc
•important
•newsletters &
promotions
•SMS
•social…
Get on top of notifications
➊
All Rights Reserved - The Myndset Company
System agnostic
Free...mium
www.doodle.com
Meeting Problems
➋
@mdial
Flipboad (mobile) - Social Reading
Reading?
➌
@mdial
HelloReverb iOS
“RSS”
➌
{READ IT LATER}
No time now…
➍
➍
@mdial All Rights Reserved - The Myndset Company
GMAIL “add on”
for Chrome, Firefox, iOS, Outlook, Android
https://vibeapp.co/
Communicating Better
➎
All rights reserved - The Myndset Company@mdial
Download the presentation: SLIDESHARE

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How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO

  • 1. Adding rocks to the roll [sic] of the CMO How to be a superstar CMO
  • 2. All rights reserved - The Myndset Company CREDIBILITY Issue of trust Business Executives Marketing USA - Gallup, Dec 2014 http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx
  • 3. All rights reserved - The Myndset Company http://www.gallup.com/poll/176042/trust-mass-media-returns-time-low.aspx
  • 4. All rights reserved - The Myndset Company@mdial What do you want more of from your manager/boss/leader? 51% 12% 22%15% https://www.getwhichit.com/whichitapp.html#!/Whichits/54f012810391951354a47a09/
  • 5. All rights reserved - The Myndset Company@mdial 1/ The 3 principles of a strong brand in today’s world 2/ How does a brand breathe throughout an organization? 3/ Five concrete tips on how to be more efficient
  • 6. All rights reserved - The Myndset Company@mdial What makes for a strong brand?
  • 7. All rights reserved - The Myndset Company@mdial Charting your direction ➊
  • 8. All rights reserved - The Myndset Company@mdial Where are we going? strategically speaking... What do you stand for? Where will the brand 
 be in 25 years?
  • 9. All rights reserved - The Myndset Company@mdial N x x x x x x x x x x x x Find your North
  • 10. All rights reserved - The Myndset Company@mdial TODAY PR / Communications / Marketing Employees custserv social retail URGENT TO REVISIT INTERNAL Communications
  • 11. All rights reserved - The Myndset Company@mdial How do you make a brand bleed down through your organization? Photo Credit: Dean Hochman
  • 12. All rights reserved - The Myndset Company@mdial Breaking down your values into specific language, behaviors and actions ➊
  • 13. All rights reserved - The Myndset Company@mdial 3 Actions organizationally who defends the customer single customer view listening labs ➋
  • 14. All rights reserved - The Myndset Company@mdial “walking the talk” tweeting blogging engaging #CMOsthatdonttweet ➌
  • 15. All rights reserved - The Myndset Company@mdial 5 Efficient Tips & Tools
  • 16. All Rights Reserved - The Myndset Company •cc / bcc •important •newsletters & promotions •SMS •social… Get on top of notifications ➊
  • 17. All Rights Reserved - The Myndset Company System agnostic Free...mium www.doodle.com Meeting Problems ➋
  • 18. @mdial Flipboad (mobile) - Social Reading Reading? ➌
  • 20. {READ IT LATER} No time now… ➍ ➍
  • 21. @mdial All Rights Reserved - The Myndset Company GMAIL “add on” for Chrome, Firefox, iOS, Outlook, Android https://vibeapp.co/ Communicating Better ➎
  • 22. All rights reserved - The Myndset Company@mdial Download the presentation: SLIDESHARE