Great customer service needs to be consistent across all mobile devices, as well as social and digital channels. So, how do you go about developing a mobile customer service strategy within your contact center? For more information about our multichannel contact center solutions, visit http://oran.ge/1m9d6Wv

1. 5 ways that contact centers
can develop a mobile
customer service strategy
a slideshare by Orange Business Services

2. customer service is re-emerging as the core
business strategy to create a winning customer
experience
Image by Giedre Domzaite for YCN
Great service needs to be consistent
across all mobile devices, as well as
social and digital media channels. It
also needs to be personalized and
consistent with marketing efforts.

3. 1. develop a mobile customer service strategy as part
of your overall customer engagement strategy
create a team composed of chief customer officers, directors of
customer service, IT and the head of digital marketing and
business intelligence to examine the role of mobile in each type
of customer interaction with the organization

4. directors of customer service and marketing also must
remember that more customers will interact with your
organization only via a mobile device
2. develop a clear picture of the mobile channels
and the engagement method along the end of the
customer journey
download the report now

5. 3. evaluate the mobile platform capability of CRM
software
key words are -
easy to use
social
location
self-service
agile
context-sensitive

6. 4. utilize development best practices to simultaneously
deliver applications, craft strategies and build
competencies
This is critical for IT organizations faced with making difficult
technology choices, releasing software that reflects strongly on
the enterprise brand and having less control over distribution
than ever before.
With the fast changing nature of mobile applications, IT teams
that develop mobile applications do not have too much time to
strategize in place of execution.

7. 5. speed is a priority.
however, IT organizations must ensure
the consistency of underlying integration
architecture and master data strategy

8. download the full report to:
 discover how you can deploy a successful
mobile customer service strategy
 gain insight into how businesses can deliver
a consistent cross-channel customer
experience to meet the changing demands
of the mobile customer
 learn how contact centers can support the
growth of customer self-service through
mobile-based technologies

9. about Orange Business Services
Orange Business Services, the Orange branch dedicated to B2B services, is a leading global integrator of
communications solutions for multinational corporations. With the world’s largest, seamless network for voice
and data, Orange Business Services reaches 220 countries and territories with local support in 166.
Offering a comprehensive package of communication services covering cloud computing, enterprise
mobility, M2M, security, unified communications, videoconferencing, and broadband, Orange Business
Services delivers a best-in-class customer experience across a global landscape.
Thousands of enterprise customers and 1.4 million Business Everywhere users rely on an
Orange Business Services international platform for communicating and conducting business. Orange
Business Services is a four-time winner of Best Global Operator at the World Communication Awards.
Learn more at:
www.orange-business.com
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10. thank you
a slideshare by Orange Business Services