Fiji Water is bottled artesian water sourced from the Yaqara Valley aquifer in Viti Levu, Fiji. It was founded in 1996 and began shipping to the US market in 1997. Fiji Water is the second best-selling premium bottled water brand in the US behind Evian. It markets itself as an untouched and pure product from Fiji, with a soft taste profile and emphasis on being uncontaminated. Its distinctive square bottle and tropical rainforest graphics on the label help promote its branding as an affordable luxury product from a pristine South Pacific island.
South Pacific Convergence Zone means Suva receives 3000 millimetres of rain a year. The jungle-clad mountains of the interior are often wrapped in heavy cloud and Fiji's isolation ensures rainfall is untainted. Use 50% renewable energy offset remaining emissions by 120%
consumer product, satisfy consumer wants, not used to manufacture other things. Durability, bottle can be reused
convenience A relatively inexpensive item that merits little shopping effort. Shopping A product that requires comparison shopping because it is usually more expensive and found in fewer stores.
convenience A relatively inexpensive item that merits little shopping effort. Shopping A product that requires comparison shopping because it is usually more expensive and found in fewer stores.
convenience A relatively inexpensive item that merits little shopping effort. Shopping A product that requires comparison shopping because it is usually more expensive and found in fewer stores.
50% water in US is purified So, until you unscrew the cap, FIJI Water never meets the compromised air of the 21st century. No other natural waters can make that statement. extra high doses of silicia and strong high grade bottles to reduce chemiclas leechig into the water
Australia does not figure in the top 20 world wide for per capita consumption so this would make us a fast growing market The average consumer can't afford a Mercedes," he said. "But our product is an affordable luxury. It's an opportunity for any consumer to treat himself to the best product in the marketplace." Fiji Water's Cochran said the company has worked hard to have its water served in some of the world's best hotels and restaurants. The idea is that when people subsequently buy Fiji Water at a convenience store or supermarket, they'll recall that special vacation or meal.
Australia does not figure in the top 20 world wide for per capita consumption so this would make us a fast growing market The average consumer can't afford a Mercedes," he said. "But our product is an affordable luxury. It's an opportunity for any consumer to treat himself to the best product in the marketplace." Fiji Water's Cochran said the company has worked hard to have its water served in some of the world's best hotels and restaurants. The idea is that when people subsequently buy Fiji Water at a convenience store or supermarket, they'll recall that special vacation or meal.
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