Innovation 2.0 Introduction et animation des tables rondes par Matin Duval CEO de bluenove spécialisé dans la conduite du changement par l'innovation ouverte, France TABLE RONDE DE 11h30 : DESIGN ET NOUVELLES TECHNOLOGIES LA VALEUR DU DESIGN INDUSTRIEL EST DESORMAIS RECONNUE AUTANT QUE LA TECHNOLOGIE DANS UN PROCESSUS D'INNOVATION: UN AVANTAGE CONCURRENTIEL CLE MEME SANS BREVETS ? Les responsables d'innovation continuent de rechercher la manière la plus efficace de marier Design et Technologie. Le Design permet de coller au comportement de l'usager pour lui faire vivre des expériences appropriées et les technologies de développer des systèmes sophistiqués difficilement copiables. Quels services sont aujourd'hui associés à une marque de façon pérenne ? Quels systèmes technologiques permettent de verrouiller ses positions? - Brigitte BORJA de MOZOTA, Director of Research at Parsons Paris School of Art & Design - Mark Vanderbeeken, Senior Partner, E x p e r i e n t i a , Italie - Christophe Rebours, Président In process , France - Yves Voglaire, ORIGINN, Service Designers & Associates, Belgique - Rémi guigou, directeur de l'image et de la marque, Monoprix , France - Frédéric Degouzon, Directeur stratégie, L'Ecole de Design Nantes , F rance - Malo Girod de l'Ain, CEO de Digital Arti , France Pour accéder au site de PARIS 2.0 de septembre 2009 : http://www.amiando.com/strategies20aparis.htm

1. Design innovation strategy
Education/business/research
Novembre 2009
+ Education/business/research strategy

2. + About the institution
Participation in various
networks Presidency of Cumulus - first global
association of higher education
institutions in art and design
Member of the Industrial Designers
Society of America
Member of the « Association pour la
Promotion de la Création
Industrielle (APCI) »
Member of the « Conférence des
Grandes Ecoles » association
Member of 4 regional economic
clusters
Member of the local association for
higher education and research (PRES)
+ Education/business/research strategy

3. + About the institution
Industrial partnerships as a
strong basis for education
policy and development
SMEs :
Le Choix Funéraire, Jacomo, Envie, Boutet,
SIA, Forège…
International companies :
Arcelor, Seb, Orange, La Poste, Veolia, Fagor-
Brandt, Continental, Bénéteau, Bongrain,
Charal, SFR…
Public institutions :
The Pays de la Loire region, SEM Saint Jean
de Monts, Abbaye royale de Fontevraud…
+ Education/business/research strategy

4. + About the
institution
Curriculums
3 main activities :
1 - 5-year Master’s Degree
in Design, certified by the
State.
2 - First and only national
center for apprenticeship in
design, 2-year French
national vocational training
diplomas in Design
3 - Continuing education, 8
month program in webdesign
and 1 to 5 day training
sessions.
+ Education/business/research strategy

5. + About the institution
Master’s program
1 - One common year open to
all secondary education
backgrounds
2 - 2 years at BA level of skill
based specialization either in
Graphic design, Interaction
design, Product design or
Spatial design
3 - 2 years at MA level of topic-
related majors, based on current
social and economic issues
Possibilities of double master’s
degrees in Management or
Virtual Reality.
+ Education/business/research strategy

6. Mutations of the built environment
CreaTer with DELTA
Fostering creativity in office buildings
+ Education/business/research strategy

7. New eating habits
Profils de Loire
Innovative packaging for Loire valley wines
A. Cussoneau
+ Education/business/research strategy

8. Tangible interfaces
Shared spaces
Enhancing the museum experience
via interactivity
N. Guyon
+ Education/business/research strategy

9. Responsible innovation
Lifedrop
Water, a humanitarian combat
M. Szurek
+ Education/business/research strategy

10. M. Lemeur
New mobility
Concept cab with SIA
Truck cabin for 2015
A. Senant
+ Education/business/research strategy

11. Crosscultural design
Branch in Qingdao, China
15 French students studying and
practicing design in China
+ Education/business/research strategy

12. Virtual Reality
Scope
Augmented reality toys
F. Lasorne
+ Education/business/research strategy

13. www.lecolededesign.com
Présentation officielle 25 septembre 2009 14:00
La Cantine, passage des Panoramas - Paris 2e
+ Education/business/research strategy