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WHAT TO EXPECT FROM INTERNET
          IN 2012 ?

         #Casacademie March, 2nd
WHO AM I?
 •
TABLE OF CONTENT
• Personnalisation
• Content creation
• Curation
PART 1. PERSONNALISATION
GOOGLE FOR A START
FOUND THIS WEEK ON THE WEB
GOOGLE+
ELI PARISER
RETARGETING, AN EXEMPLE
WEBPAGE WITH MODASUITE AD
CHECK COLLUSION
AXCIOM KOWS...
• ... your name, age, sex, adress, previous adress,
• pets, credit historic, righ or left handed
• drugs you bought, thus your life expectancy
• and 1500 other metrics...
• for 96% of the US population!
• 14th september 2011...
PERSONNALISATION ON IPAD
ZITE FOR IPAD
PART 2. CONTENT CREATION
TRUST
THE TED CASE
STRATÉGIE DE RADIO-CANADA
STRATÉGIE DE RADIO-CANADA
LE TWIVAGE
SOCIAL TV SHOWS – TRUE BLOOD
TRUE BLOOD - SUITE
TRUE BLOOD - SUITE
PLANÈTE YOGA -
PLANÈTE YOGA
EXCLUSIVELY ON ITUNES
FREE DISTRIBUTION OF BRANDED CONTENT
YOUTUBE LOCATIONS
#HUNGERGAMES CAMPAIGN
CAMPAGNE #HUNGERGAMES
NEXT STEP FOR PR AGENCIES?
• webdocumentaries!
PART 3. CONTENT CURATION
WHAT IS CURATION?
BEST BOOK ON CURATION
SID LEE AND C2-MTL
KICKSTARTER IS CURATION
CURATION TOOLS
NOUVEAU MYTHE DE SYSIPHE
KLOUT
KLOUT
KLOUT
CURATE FASHION FOR ME
AND PINTEREST?
QUESTION TIME
THANK YOU

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what to expect from internet in 2012

Notes de l'éditeur

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. Leap year for leap frog\nRosselini composer\n
  7. \n
  8. more personnalisation from my own network\n
  9. \n
  10. \n
  11. Check him out on TED\ndata gaencies\ncollect more than 100 bits of data on you\nretargeting ad\n
  12. \n
  13. \n
  14. on firefox only\npossibility to install tracker block\n
  15. this agency knows everything about you\n
  16. ... the FBI launched the identity of terrorist with a call for information, axciom was the one to provide with the more info...\n\n
  17. story of the pregnant woman, google it!\n
  18. Why puting an end to the CT money? data mining\n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. intégration des internautes à l’histoire, participation\n
  29. \n
  30. \n
  31. \n
  32. notion de création de contenu: l’internaute travaille pour vous\n
  33. one-on-one experience, only on itunes. pas pour les salles, trop intimiste...\n
  34. lancement SXSW + exclu youtube\n
  35. \n
  36. sci-fi novel by Suzanne Collins\n
  37. étape 1 du viral - une rose blanche envoyés à la presse spécialisée: DM\n
  38. un compte twitter officiel + stratégie hashtags\n#LookYourBest and #TheHungerGames. With 50 days leading up to the premiere, fans were encouraged to tweet #HungerGames50\n
  39. une page FB de 2 millions de membres avec plein d’onglets/apps et renvoi ipone-ipad game\n
  40. un tumblr aux codes de HG\n
  41. real ads - big box!!!!!\n
  42. \n
  43. \n
  44. word comes from museum world\n
  45. \n
  46. \n
  47. 31 kickstarter films to premiere at SXSW\nOver Kickstarter’s first two years, Film & Video has been the dominant category, accounting for $50 million of the over $140 million pledged\n
  48. \n
  49. \n
  50. \n
  51. link to scoop.it video demo, replace jack by Seb: he plays guitar ;-)\n
  52. Everyone has Klout, hé oui, vous ne le saviez pas?\n
  53. même Jésus\n
  54. Même Barack Obama\nEt si vous avez 100, vous vous appellez...\n
  55. \n
  56. \n
  57. \n
  58. \n
  59. \n