Describes ESC MSC recruiting goals for 2012-2013

1. Recruiting Strategy, Tactics, Tools September 16, 2011 MSC Programs ESC Clermont

2. Our Recruitment Plan Describe the current environment, include strengths and weaknesses Describe our funnel Set goals for the coming year Describe a high level strategy for achieving our goals

4. Friends

5. Electronic sources

7. Friends/word of mouth

9. Current State – Survey of 26 2010-2011 Students I learned about ESC IPM or FA programs from (check all that apply)

10. Current State – Survey of 26 2010-2011 Students 5. My goals in attending graduate school were:(check all that apply)

11. Our Recruitment Funnel Goals 2012-13IPM/2, IBD, FA Note: we estimate our current application rate at 19% of total prospects and our current student /app rate at 61%

13. Smaller class size (maximum 25 in specialized courses, maximum 40 in fundamentals courses, maximum 25 in premaster English classes)

14. Easy access and personalized attention to student needs

15. Multicultural environment

16. Quality faculty

18. Our strategy Increase Applications from 74 to 90 Use social networks like Facebook to build relationships with and add value for prospective students Provide insight on life in Clermont Ferrand and ESC Provide information on faculty (those who agree to be included) Provide information on student activities Use monthly virtual open house to build relationships Develop monthly follow up with prospects using Master contact newsletters Develop systematic and efficient communication and follow up tracking plan that enables increased contacts

19. Our strategy Increase enrollments from 46 to 57 Use social networks like Facebook to build relationships with and add value for prospective students Make it easy for prospective students to connect to each other and to alumni Use virtual open house to build relationships Provide information and coaching on visa process and carte de sejour Track and measure progress to goal

20. Our strategy Decrease abandon rate after payment Set expectations early on visa process and timeline Contact often to get visa status Coach on visa interview Set expectations on cost of living and no time for jobs

21. Our strategy Increase student satisfaction on arrival Describe how the first week works, how to find classes, how to get around Clermont Ferrand, what happens at orientation, how to find our office, internet use and building access, ‘ Set time expectations for school days, class schedules,