10. Storytelling Theory of Structure and Emotional Slope Woodside, Sood & Miller (2008) Acts through Time (Seconds, Minutes, Hours, Days, Weeks, Months, Decades) Prequel Act 1 (Balance) Act 2 (Imbalance) Act 3 (Resolution) Act 4 (Sensemaking & Storytelling) Emotion Evaluative slope A1 A2 V3 V4 A4 S3 S4 Dictionary. Ai = actor; Vi = event/action; Si = scene; interaction/dialogue. Note: only A1, the protagonist, appears in all acts. In Act 4 the protagonist makes sense of the action when telling the story to herself and/or others about the events occurring beforehand (prequel), the action leading up (Act 1) to the inciting incident (act 2) and how the story turns out (resolution, Act 3. A1 A2 V1 V2 A3 S1 S2 A2 A1 A5 A6 A7 S6 S7 S8 A2 A5 A1 S9 A1 V5 V6 V7 V8 S10 V9
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13. Further Extending the Dramaturgical Framework in Marketing and Consumer Psychology Woodside, Sood & Miller (2008)
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