Conference at ECommerce Helsinki event in March 2016

1. DESIGN & OPTIMIZE
E-COMMERCE
EXPERIENCES
THE NOT BORING WAY

2. Bonjour !
Nimeni on Thomas.
Credit : Nils T., 9y.

3. 2003 - 2013
10 years of e-commerce

4. Life Leap
2013 - 2014

5. Let’s combine !
2015 - …

7. Professionals Users

8. Happy ???
Professionals Users

9. Professionals Users
I don’t think so…

10. A B

11. Professionals

12. Have you experienced an
e-commerce project ?

13. How was it ? (truth…)

14. a real bliss !
How was it ? (truth…)

15. How was it ? (truth…)
or more like that…

16. Deceiving Bliss
How was it ? (truth…)

17. Users

18. Are you visiting regularly
e-commerce websites ?

19. How is it ? (beyond practical)

20. How is it ? (beyond practical)
Fantastic !

21. Clones
How is it ? (beyond practical)

22. Clones Fantastic
How is it ? (beyond practical)

23. Professionals Users
Exhausting
and
Frustrating
Practical
but
Boring

26. So what else
is possible ?

27. REDO as usual P.P.P. REDO

28. PPPPEOPLE
PRODUCT
PROGRESS

29. # Free pitch graphics
> Agile process# Fix scope/budget
# 360° strategic phase
# Convincing game
# Wireframes
> Pragmatic immersion
> Co-creation
> Sketch / Graphic design
# Big Bang launch
> Cases + Creative dating
> A/B test launch
STOP TRY

32. P.P.P. REDO FL!P

33. FLIP from a “normal » to
a bold customer experience
LIFT your conversion
rate to a new level
ENJOY a struggle-free project
that pays for itself in 1-3 months

35. Conversion Rate
Optimization
Real-Life
Merchandising
User Experience
Design

37. A B C
1,00% 0,90% 1,15%
+15%
Uplift Conversion
A/B & MVT TESTING ???

42. Conversion Rate
Optimization
Real-Life
Merchandising
User Experience
Design

44. case study

46. THE PITCH
Can you increase our
conversion rate ?
#Higher prices online than in retail
#No IT impacts
#No new services
#No new features
But…
‘‘
’’
+29%

53. ONE UNIVERSE = 1 SEX X 1 SPORT
X 1 SEASON
65% Men 5 Categories 2 Seasons

62. +29%
Turnover

63. Step 2 : Responsive

65. +44%
Turnover

67. 1,3
1/4
94%
1 200

70. Questions please :)

71. Thomas Tonder
+358 451 522 282
ttonder@gmail.com
thomastonder.com