SlideShare une entreprise Scribd logo

Understanding customer needs

•
•
tutor2u
tutor2u

How a startup can use market research to better understand its customers

FormationBusinessTechnologie
1  sur  12
Understanding Customer Needs
Why understand customers? Because they are all different
Customers differ in many ways… ,[object Object],[object Object],[object Object],[object Object],[object Object]
What a start-up needs to know? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The answer – market research
Primary v Secondary data ,[object Object],[object Object],[object Object],[object Object]
Secondary data – main sources Google A great way of getting quick market research for free Government departments Provide detailed insights on the economy and on many industry sectors Trade associations Most industries have an industry association - they are a great source of market analysis Trade press & magazines Essential reading for an entrepreneur, particularly if he/she has little or no experience of the market Competitor websites & marketing materials Valuable information on marketing activities of competitors Market research reports Mintel and Keynote produce a wide variety of expensive reports that analyse individual markets
Primary data – why? ,[object Object],[object Object],[object Object]
Primary data – main sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quantitative v Qualitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember The entrepreneur can learn much about customers needs simply by chatting to customers, rather than buying expensive market research
Keep up-to-date with business stories, resources, quizzes and worksheets for your business course. Click the logo!

Recommandé

Measuring Customer Satisfaction
Measuring Customer SatisfactionMeasuring Customer Satisfaction
Measuring Customer SatisfactionHenry John Nueva
 
Understanding Customer Needs
Understanding Customer NeedsUnderstanding Customer Needs
Understanding Customer NeedsL. Taylor Solutions
 
Introduction to Consumer Behavior
Introduction to Consumer BehaviorIntroduction to Consumer Behavior
Introduction to Consumer BehaviorMaxwell Ranasinghe
 
Customer Retention
Customer RetentionCustomer Retention
Customer RetentionYayvo.com
 
Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfactionRizwan Khurram
 
5 Dimensions of Service Quality
5 Dimensions of Service Quality5 Dimensions of Service Quality
5 Dimensions of Service QualitySusitra Anandan
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionSumit Pradhan
 
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOURUnit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOURMAHUA MUKHERJEE
 

Recommandé

Measuring Customer Satisfaction
Measuring Customer SatisfactionMeasuring Customer Satisfaction
Measuring Customer SatisfactionHenry John Nueva
 
Understanding Customer Needs
Understanding Customer NeedsUnderstanding Customer Needs
Understanding Customer NeedsL. Taylor Solutions
 
Introduction to Consumer Behavior
Introduction to Consumer BehaviorIntroduction to Consumer Behavior
Introduction to Consumer BehaviorMaxwell Ranasinghe
 
Customer Retention
Customer RetentionCustomer Retention
Customer RetentionYayvo.com
 
Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfactionRizwan Khurram
 
5 Dimensions of Service Quality
5 Dimensions of Service Quality5 Dimensions of Service Quality
5 Dimensions of Service QualitySusitra Anandan
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionSumit Pradhan
 
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOURUnit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOURMAHUA MUKHERJEE
 
Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfactionjb garchi
 
Customer satisfaction measurement
Customer satisfaction measurementCustomer satisfaction measurement
Customer satisfaction measurementMohit Singla
 
B258006 Service Encounter
B258006 Service EncounterB258006 Service Encounter
B258006 Service EncounterGOEL'S WORLD
 
Customer Service
Customer ServiceCustomer Service
Customer Servicetutor2u
 
Building cutsomer relationship
Building cutsomer relationshipBuilding cutsomer relationship
Building cutsomer relationshipDeepak25
 
Customer segmentation approach
Customer segmentation approachCustomer segmentation approach
Customer segmentation approachSumit K Jha
 
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...Choudhry Asad
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention StrategyAvinash Kumar
 
Customer satisfaction and loyalty
Customer satisfaction and loyaltyCustomer satisfaction and loyalty
Customer satisfaction and loyaltyRonald van Haaften MBA
 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing ResearchAsia Pacific Marketing Institute
 
Sales management
Sales managementSales management
Sales managementGurjit
 
Customer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantCustomer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantNaina Rajput
 
customer satisfaction
customer satisfactioncustomer satisfaction
customer satisfactionA-Check Global
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service PositioningHimansu S Mahapatra
 
Moments of truth
Moments of truthMoments of truth
Moments of truthDr. Sunil Kumar
 
Measuring Customer Satisfaction
Measuring Customer SatisfactionMeasuring Customer Satisfaction
Measuring Customer SatisfactionMARY MALASZEK
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...Sameer Mathur
 
5 Understanding Customer Needs
5 Understanding Customer Needs5 Understanding Customer Needs
5 Understanding Customer Needscavendish college
 
Importance of Customer Satisfaction
Importance of Customer SatisfactionImportance of Customer Satisfaction
Importance of Customer SatisfactionWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
 
The Consumer Research Process
The Consumer Research ProcessThe Consumer Research Process
The Consumer Research ProcessNishant Agrawal
 
Market Research
Market ResearchMarket Research
Market ResearchGovernance Learning Network®
 
1 market research
1 market research1 market research
1 market researchApsara Gunarathne
 

Contenu connexe

Tendances

Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfactionjb garchi
 
Customer satisfaction measurement
Customer satisfaction measurementCustomer satisfaction measurement
Customer satisfaction measurementMohit Singla
 
B258006 Service Encounter
B258006 Service EncounterB258006 Service Encounter
B258006 Service EncounterGOEL'S WORLD
 
Customer Service
Customer ServiceCustomer Service
Customer Servicetutor2u
 
Building cutsomer relationship
Building cutsomer relationshipBuilding cutsomer relationship
Building cutsomer relationshipDeepak25
 
Customer segmentation approach
Customer segmentation approachCustomer segmentation approach
Customer segmentation approachSumit K Jha
 
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...Choudhry Asad
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention StrategyAvinash Kumar
 
Sales management
Sales managementSales management
Sales managementGurjit
 
Customer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantCustomer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantNaina Rajput
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service PositioningHimansu S Mahapatra
 
Measuring Customer Satisfaction
Measuring Customer SatisfactionMeasuring Customer Satisfaction
Measuring Customer SatisfactionMARY MALASZEK
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...Sameer Mathur
 
5 Understanding Customer Needs
5 Understanding Customer Needs5 Understanding Customer Needs
5 Understanding Customer Needscavendish college
 
The Consumer Research Process
The Consumer Research ProcessThe Consumer Research Process
The Consumer Research ProcessNishant Agrawal
 

Tendances (20)

Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfaction
 
Customer satisfaction measurement
Customer satisfaction measurementCustomer satisfaction measurement
Customer satisfaction measurement
 
B258006 Service Encounter
B258006 Service EncounterB258006 Service Encounter
B258006 Service Encounter
 
Customer Service
Customer ServiceCustomer Service
Customer Service
 
Building cutsomer relationship
Building cutsomer relationshipBuilding cutsomer relationship
Building cutsomer relationship
 
Customer segmentation approach
Customer segmentation approachCustomer segmentation approach
Customer segmentation approach
 
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention Strategy
 
Customer satisfaction and loyalty
Customer satisfaction and loyaltyCustomer satisfaction and loyalty
Customer satisfaction and loyalty
 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
 
Sales management
Sales managementSales management
Sales management
 
Customer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantCustomer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are Important
 
customer satisfaction
customer satisfactioncustomer satisfaction
customer satisfaction
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
 
Moments of truth
Moments of truthMoments of truth
Moments of truth
 
Measuring Customer Satisfaction
Measuring Customer SatisfactionMeasuring Customer Satisfaction
Measuring Customer Satisfaction
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...
 
5 Understanding Customer Needs
5 Understanding Customer Needs5 Understanding Customer Needs
5 Understanding Customer Needs
 
Importance of Customer Satisfaction
Importance of Customer SatisfactionImportance of Customer Satisfaction
Importance of Customer Satisfaction
 
The Consumer Research Process
The Consumer Research ProcessThe Consumer Research Process
The Consumer Research Process
 

Similaire à Understanding customer needs

technology entrepreneurship
technology entrepreneurshiptechnology entrepreneurship
technology entrepreneurshipandrewmaxwell
 
Market Research Methods
Market Research MethodsMarket Research Methods
Market Research MethodsMarcus McGowan
 
Market Research Objective2
Market Research Objective2Market Research Objective2
Market Research Objective2MARY MALASZEK
 
Market Research Objective2
Market Research Objective2Market Research Objective2
Market Research Objective2guest3cbf236d
 
Significance of reserach in business decision making
Significance of reserach in business decision makingSignificance of reserach in business decision making
Significance of reserach in business decision makingkomal bhardwaj
 
Market Research & Competitive Intelligence
Market Research & Competitive IntelligenceMarket Research & Competitive Intelligence
Market Research & Competitive IntelligenceSAI Digital
 
MARKET RESEARCH WEEK 1.pptx
MARKET RESEARCH WEEK 1.pptxMARKET RESEARCH WEEK 1.pptx
MARKET RESEARCH WEEK 1.pptxPreciousChanaiwa
 
MARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptx
MARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptxMARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptx
MARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptxPreciousChanaiwa
 
Market research
Market researchMarket research
Market researchwilson tom
 
21st century enterprise and the creative business - jason ojukwu
21st century enterprise and the creative business - jason ojukwu21st century enterprise and the creative business - jason ojukwu
21st century enterprise and the creative business - jason ojukwuJason_Ojukwu
 
what is market analysis and its functions
what is market analysis and its functionswhat is market analysis and its functions
what is market analysis and its functionsChrissaMeaPadolina
 
Market Research - The Ultimate Guide.pdf
Market Research - The Ultimate Guide.pdfMarket Research - The Ultimate Guide.pdf
Market Research - The Ultimate Guide.pdfDriven to Succeed, LLC
 
Principles of Marketing Lesson 7_Marketing Information and Research.pptx
Principles of Marketing Lesson 7_Marketing Information and Research.pptxPrinciples of Marketing Lesson 7_Marketing Information and Research.pptx
Principles of Marketing Lesson 7_Marketing Information and Research.pptxRalphNavelino3
 
A Recipe for Success: Today’s Integrated Marketing Strategy.
A Recipe for Success: Today’s Integrated Marketing Strategy.A Recipe for Success: Today’s Integrated Marketing Strategy.
A Recipe for Success: Today’s Integrated Marketing Strategy.tspellman
 
“A Recipe for Success: Today’s Integrated Marketing Strategy.”
“A Recipe for Success: Today’s Integrated Marketing Strategy.”“A Recipe for Success: Today’s Integrated Marketing Strategy.”
“A Recipe for Success: Today’s Integrated Marketing Strategy.”tspellman
 

Similaire à Understanding customer needs (20)

Market Research
Market ResearchMarket Research
Market Research
 
1 market research
1 market research1 market research
1 market research
 
technology entrepreneurship
technology entrepreneurshiptechnology entrepreneurship
technology entrepreneurship
 
Market Research Methods
Market Research MethodsMarket Research Methods
Market Research Methods
 
Market Research Objective2
Market Research Objective2Market Research Objective2
Market Research Objective2
 
Market Research Objective2
Market Research Objective2Market Research Objective2
Market Research Objective2
 
Significance of reserach in business decision making
Significance of reserach in business decision makingSignificance of reserach in business decision making
Significance of reserach in business decision making
 
Market Research & Competitive Intelligence
Market Research & Competitive IntelligenceMarket Research & Competitive Intelligence
Market Research & Competitive Intelligence
 
MARKET RESEARCH WEEK 1.pptx
MARKET RESEARCH WEEK 1.pptxMARKET RESEARCH WEEK 1.pptx
MARKET RESEARCH WEEK 1.pptx
 
MARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptx
MARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptxMARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptx
MARKET RESEARCH WEEK 1 LESSON OVERVIEW.pptx
 
Market research
Market researchMarket research
Market research
 
Market research
Market researchMarket research
Market research
 
21st century enterprise and the creative business - jason ojukwu
21st century enterprise and the creative business - jason ojukwu21st century enterprise and the creative business - jason ojukwu
21st century enterprise and the creative business - jason ojukwu
 
MARKET ANALYSIS.2.ppt
MARKET ANALYSIS.2.pptMARKET ANALYSIS.2.ppt
MARKET ANALYSIS.2.ppt
 
what is market analysis and its functions
what is market analysis and its functionswhat is market analysis and its functions
what is market analysis and its functions
 
Market Research - The Ultimate Guide.pdf
Market Research - The Ultimate Guide.pdfMarket Research - The Ultimate Guide.pdf
Market Research - The Ultimate Guide.pdf
 
Principles of Marketing Lesson 7_Marketing Information and Research.pptx
Principles of Marketing Lesson 7_Marketing Information and Research.pptxPrinciples of Marketing Lesson 7_Marketing Information and Research.pptx
Principles of Marketing Lesson 7_Marketing Information and Research.pptx
 
A Recipe for Success: Today’s Integrated Marketing Strategy.
A Recipe for Success: Today’s Integrated Marketing Strategy.A Recipe for Success: Today’s Integrated Marketing Strategy.
A Recipe for Success: Today’s Integrated Marketing Strategy.
 
“A Recipe for Success: Today’s Integrated Marketing Strategy.”
“A Recipe for Success: Today’s Integrated Marketing Strategy.”“A Recipe for Success: Today’s Integrated Marketing Strategy.”
“A Recipe for Success: Today’s Integrated Marketing Strategy.”
 
HBM Marketing CMD
HBM Marketing CMDHBM Marketing CMD
HBM Marketing CMD
 

Plus de tutor2u

Economics Enrichment Activities
Economics Enrichment ActivitiesEconomics Enrichment Activities
Economics Enrichment Activitiestutor2u
 
Trade Unions - Revision Evaluation
Trade Unions - Revision EvaluationTrade Unions - Revision Evaluation
Trade Unions - Revision Evaluationtutor2u
 
Revision on Economics of Public Goods
Revision on Economics of Public GoodsRevision on Economics of Public Goods
Revision on Economics of Public Goodstutor2u
 
Poverty Reduction Policies in Low Income Countries
Poverty Reduction Policies in Low Income CountriesPoverty Reduction Policies in Low Income Countries
Poverty Reduction Policies in Low Income Countriestutor2u
 
20 Key Facts on the UK Economy in 2019
20 Key Facts on the UK Economy in 201920 Key Facts on the UK Economy in 2019
20 Key Facts on the UK Economy in 2019tutor2u
 
Quantitative easing advantages_disadvantages
Quantitative easing advantages_disadvantagesQuantitative easing advantages_disadvantages
Quantitative easing advantages_disadvantagestutor2u
 
Monetary union
Monetary unionMonetary union
Monetary uniontutor2u
 
UK Economy Update_2019
UK Economy Update_2019UK Economy Update_2019
UK Economy Update_2019tutor2u
 
Supply-Side Policies (2019 Examples Update)
Supply-Side Policies (2019 Examples Update)Supply-Side Policies (2019 Examples Update)
Supply-Side Policies (2019 Examples Update)tutor2u
 
Applied Macro Examples for Economics Exams
Applied Macro Examples for Economics ExamsApplied Macro Examples for Economics Exams
Applied Macro Examples for Economics Examstutor2u
 
Microeconomics - Great Applied Examples for Exams
Microeconomics - Great Applied Examples for ExamsMicroeconomics - Great Applied Examples for Exams
Microeconomics - Great Applied Examples for Examstutor2u
 
Business Objectives and Stakeholders
Business Objectives and StakeholdersBusiness Objectives and Stakeholders
Business Objectives and Stakeholderstutor2u
 
Profit Satisficing
Profit SatisficingProfit Satisficing
Profit Satisficingtutor2u
 
Why Businesses Grow
Why Businesses GrowWhy Businesses Grow
Why Businesses Growtutor2u
 
Sizes and Types of Firms
Sizes and Types of FirmsSizes and Types of Firms
Sizes and Types of Firmstutor2u
 
The UK Productivity Gap
The UK Productivity GapThe UK Productivity Gap
The UK Productivity Gaptutor2u
 
Trade Unions with a Monopsony Employer
Trade Unions with a Monopsony EmployerTrade Unions with a Monopsony Employer
Trade Unions with a Monopsony Employertutor2u
 
Labour Market Failure (2019 Update)
Labour Market Failure (2019 Update)Labour Market Failure (2019 Update)
Labour Market Failure (2019 Update)tutor2u
 
Behavioural Economics Update 2019
Behavioural Economics Update 2019Behavioural Economics Update 2019
Behavioural Economics Update 2019tutor2u
 
Consumer surplus and price changes
Consumer surplus and price changesConsumer surplus and price changes
Consumer surplus and price changestutor2u
 

Plus de tutor2u (20)

Economics Enrichment Activities
Economics Enrichment ActivitiesEconomics Enrichment Activities
Economics Enrichment Activities
 
Trade Unions - Revision Evaluation
Trade Unions - Revision EvaluationTrade Unions - Revision Evaluation
Trade Unions - Revision Evaluation
 
Revision on Economics of Public Goods
Revision on Economics of Public GoodsRevision on Economics of Public Goods
Revision on Economics of Public Goods
 
Poverty Reduction Policies in Low Income Countries
Poverty Reduction Policies in Low Income CountriesPoverty Reduction Policies in Low Income Countries
Poverty Reduction Policies in Low Income Countries
 
20 Key Facts on the UK Economy in 2019
20 Key Facts on the UK Economy in 201920 Key Facts on the UK Economy in 2019
20 Key Facts on the UK Economy in 2019
 
Quantitative easing advantages_disadvantages
Quantitative easing advantages_disadvantagesQuantitative easing advantages_disadvantages
Quantitative easing advantages_disadvantages
 
Monetary union
Monetary unionMonetary union
Monetary union
 
UK Economy Update_2019
UK Economy Update_2019UK Economy Update_2019
UK Economy Update_2019
 
Supply-Side Policies (2019 Examples Update)
Supply-Side Policies (2019 Examples Update)Supply-Side Policies (2019 Examples Update)
Supply-Side Policies (2019 Examples Update)
 
Applied Macro Examples for Economics Exams
Applied Macro Examples for Economics ExamsApplied Macro Examples for Economics Exams
Applied Macro Examples for Economics Exams
 
Microeconomics - Great Applied Examples for Exams
Microeconomics - Great Applied Examples for ExamsMicroeconomics - Great Applied Examples for Exams
Microeconomics - Great Applied Examples for Exams
 
Business Objectives and Stakeholders
Business Objectives and StakeholdersBusiness Objectives and Stakeholders
Business Objectives and Stakeholders
 
Profit Satisficing
Profit SatisficingProfit Satisficing
Profit Satisficing
 
Why Businesses Grow
Why Businesses GrowWhy Businesses Grow
Why Businesses Grow
 
Sizes and Types of Firms
Sizes and Types of FirmsSizes and Types of Firms
Sizes and Types of Firms
 
The UK Productivity Gap
The UK Productivity GapThe UK Productivity Gap
The UK Productivity Gap
 
Trade Unions with a Monopsony Employer
Trade Unions with a Monopsony EmployerTrade Unions with a Monopsony Employer
Trade Unions with a Monopsony Employer
 
Labour Market Failure (2019 Update)
Labour Market Failure (2019 Update)Labour Market Failure (2019 Update)
Labour Market Failure (2019 Update)
 
Behavioural Economics Update 2019
Behavioural Economics Update 2019Behavioural Economics Update 2019
Behavioural Economics Update 2019
 
Consumer surplus and price changes
Consumer surplus and price changesConsumer surplus and price changes
Consumer surplus and price changes
 

Dernier

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfphamnguyenenglishnb
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxChelloAnnAsuncion2
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfSpandanaRallapalli
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir
 

Dernier (20)

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdf
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
 

Understanding customer needs

  • 2. Why understand customers? Because they are all different
  • 3.
  • 4.
  • 5. The answer – market research
  • 6.
  • 7. Secondary data – main sources Google A great way of getting quick market research for free Government departments Provide detailed insights on the economy and on many industry sectors Trade associations Most industries have an industry association - they are a great source of market analysis Trade press & magazines Essential reading for an entrepreneur, particularly if he/she has little or no experience of the market Competitor websites & marketing materials Valuable information on marketing activities of competitors Market research reports Mintel and Keynote produce a wide variety of expensive reports that analyse individual markets
  • 8.
  • 9.
  • 10.
  • 11. Remember The entrepreneur can learn much about customers needs simply by chatting to customers, rather than buying expensive market research
  • 12. Keep up-to-date with business stories, resources, quizzes and worksheets for your business course. Click the logo!