This document discusses the evolution of librarianship through social media and technology. It explores how librarians have always discovered, collected, organized and shared information but now do so through new tools like blogs, wikis, virtual worlds and social networks. It examines risks like intellectual property issues, privacy concerns, and information overload as well as strategies librarians use to navigate these challenges and remain influential guides. The document argues librarians must embrace new technologies and media to continue connecting communities and furthering open access to knowledge.

1. Who, Why & How We Serve: The Evolution of Collaborative Librarianship Through Social Media PF Anderson Technology in Libraries, MLGSCA Cerritos, CA / March 6, 2009 University of Michigan Ann Arbor, April 13, 2009

10. What have librarians always done?

19. A Month in the Life of an ETechLib

20. A2Seniors

26. iGoogle Widget Health Collections

27. iGoogle Widget Health Collections

29. Move Blog to Wordpress

31. Rare Disease Day

33. Cool Toys - Slideshare

34. Cool Toys - Momentile

50. it’s a back-of-the-envelope moment

52. community

53. consumers special needs advocates

54. teaching learning

55. clinicians allied health

56. researchers life science clinical informatics translational Image by BWJones: http://flickr.com/photos/bwjones/3315105563/

57. health management

58. peers

62. Social Media Risks: Looking Silly

71. Strategy: Time Limits

73. Social NOT-Working WHY NOT anonymity fear of reprisal marketing control IP/brand personal gain don't see value social search/efficiency don't have time don't have tech transparency/trust HIPAA; contracts; scooping isolation > belonging isolation > don't know brainstorming independence emotional support privacy altruism collaboration conversation

75. Trends: Mobile

76. Trends: Media

78. Let’s put it all together Image by bwjones: http://flickr.com/photos/bwjones/248388437/

79. How Do You Serve?