The document discusses using social media for both business and personal purposes. It recommends that social media profiles act as a virtual resume by highlighting one's education, professional photo, interests, and location. While personal photos, hobbies and relationships are acceptable for personal use, there is a fine line between professional and personal content online since anything posted leaves a digital footprint. The document also notes pros of social media like networking and shaping one's image, but warns of potential cons like things being misinterpreted due to lack of context online.