Social Media Marketing Dashboard for Orange Group - Feb 2012

1. Social Media
Orange Group
february 2012
some rights reserved - cc 2012
orange.com

2. Social Media
Orange Group pages Orange Group pages @Orange page
fan base engagement rate* countries split
+10,7% Poland:
fans* *measures interactions vs total fan posts Fan base for +23%
Fan base for : Orange page : 163 432
vs jan12
Orange Worldwide : 3,513,720 likers
Orange Corporate 163 432 +10%*
Orange Corporate 0,04%
27,7% Poland
Orange Dominicana 180 618 +5%* Orange Tunisie 0,01%
Orange fan 324 722 +6%* Orange France 0,05%
Other
countries 41,1%
+17%* Orange fan 0,06%
Orange Tunisie 344 672
9,3% Tunisia
Orange France 386 776 +22%* Orange Polska 0,07%
Orange Dominicana 0,09%
8,4%
Orange Polska 474 032 +11%* 8,1%
5,3%
France
United States
source: socialbakers *feb 2012 vs jan 2012 source: socialbakers feb 2012 source: facebook United Kingdom feb 2012
brands pages international telco pages french telco pages
fan base fan base fan base
& engagement rate & engagement rate & engagement rate
engagement rate engagement rate engagement rate
Orange Corporate 163 432 0,04% Orange Corporate 163 432 0,04% B&You 70 316 0,21%
DT AG 20 796 0,43%
BNP Paribas 145 079 0,06% Sosh 157 070 0,05%
Telmex 49 507 0,03%
Air France 620 286 0,14% Bouygues 189 504 0,05%
O2 UK 361 996 0,12%
Microsoft 1 472 892 0,06% Orange FR 386 776 0,05%
AT&T 1 911 931 0,01%
Amex 2 391 111 0,04%
Verizon 2 115 613
SFR 633 726 0,04%
0,01%
Orange Worldwide 3 513 720 Orange Worldwide 3 513 720 Orange Worldwide 3 513 720
source: socialbakers feb 2012 source: socialbakers feb 2012 source: socialbakers feb 2012
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orange.com

3. Social Media &
Twitter organic progression Twitter international telco blog live orange February
@orange :
@orange Tweet level evolution visits over february 12th
+21% 1381
vs jan 11 visits
2000
8000 #1 UK O2 79,7 final soccer match
68 993 followers #can2012
#MWC2012
1333
7000
#2 FRA @Orange 79,7
10 feb 6 871followers visits/day
6000 6017
666
ATT
20 jan
5406
followers
#3 USA
122 279 followers
75,5
5000 31 dec followers
0
10 dec 1-Feb 5-Feb 10-Feb 15-Feb 20-Feb 25-Feb
4000 4194
4586
followers
#4 FRA SFR_Groupe 52,9
followers 6 774 followers 14 shares 90 shares
in
3000
1-Dec 10-Dec 20-Dec 31-Dec 10-Jan 20-Jan 31-Jan 10-Feb 20-Feb 29-Feb
#5 UK Vodafone_Group 39,7 93 articles writen
10 114 followers 196 articles posted
24 coms
1051
tweets
source: Twitter Counter feb 2012 source: Tweet level by Edelman feb 2012 source: Google Analytics feb 2012
Orange event with Tweetreach
tweetreach «CAN Orange 2012»
75 005
tweets
total people reached* with the search
split of tweet type @replies for the CAN Orange 2012 : 12 125 222 top 5 twitterers over 18 347 based on the impressions***
over 3 weeks
18 347 tweeterers**
5%
@lequipe 9 336 920 people reached
@RTLFrance 8 369 761 people reached
retweets 24% *reach is the total number of unique
Twitter users who received tweets
71% regular tweets
@fifacom_es 5 007 446 people reached **a tweeterer is a Twitter user
***each receipt of a tweet is called
an impression
@BBCAfrica 4 272 368 people reached
@lemondefr 4 185 051 people reached
source: Tweetreach feb 2012
some rights reserved - cc 2012
orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
facebook polls and shares
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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