psychology of colours by Ayesha Aftab
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psychology of colours by Ayesha Aftab
- 1. 5/27/12
- 2. PSYCHOLOGY OF COLOURS Ayesha Aftab Malik Khadija Ijaz International Islamic University Islamabad
- 4. Four basic colours. • Red • Blue • Yellow • Green
- 5. Red • Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. • Negative: Defiance, aggression, visual impact, strain.
- 6. Red
- 7. Effect on mood • Power • Strength • Excitement • Warmth • Passion 5/27/12
- 8. Blue • Intellectual • Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm. • Negative: Coldness, aloofness, lack of emotion, unfriendliness.
- 9. Blue
- 10. Effect on mood • Calming • Tranquilizing • Cooling 5/27/12
- 11. Yellow • Emotional • Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. • Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
- 12. Yellow
- 13. Effect on mood • Happiness • Stimulation • Clear thinking 5/27/12
- 14. Green • Balance • Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace. • Negative: Boredom, stagnation, blandness, enervation.
- 15. Green
- 16. Effect on mood • Freshness • Coolness • Calmness • Clarity • Growth 5/27/12
- 17. Violet • Spiritual • Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality. • Negative: Introversion, decadence, suppression, inferiority.
- 18. Violet
- 19. Effect on mood • Spiritual • Pure • Mysticism • Creativity 5/27/12
- 20. Orange • Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun. • Negative: Deprivation, frustration, frivolity, immaturity.
- 21. Orange
- 22. Effect on mood • Warmth • Stimulation • Enthusiasm • Exuberance 5/27/12
- 23. Pink • Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species. • Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
- 24. Pink
- 25. Effect on mood • Sensitivity • love 5/27/12
- 26. Grey • Positive: Psychological neutrality. • Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
- 27. Grey
- 28. Effect on mood • Lack of confidence • Fear of exposure 5/27/12
- 29. Black • Positive: Sophistication, glamour, security, emotional safety, efficiency, substance. • Negative: Oppression, coldness, menace, heaviness.
- 30. Black
- 31. Effect on mood • It signifies • Power • Seriousness • Authority • Responsibility 5/27/12
- 32. White • Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency. • Negative: Sterility, coldness, barriers, unfriendliness, elitism.
- 33. White
- 34. Effect on mood • Uncompromising • hygienic • clean 5/27/12
- 35. Brown • Positive: Seriousness, warmth, Nature, earthiness, reliability, support. • Negative: Lack of humor, heaviness, lack of sophistication.
- 36. Brown
- 37. Effect on mood • Warmer • Softer • Solid • Supportive • Reliable 5/27/12
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