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Yet Another Marketing Job Market Survival Guide Soster and Zamudio

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Job market survival guide presented at the 2015 American Marketing Association Summer Educators Conference.

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Yet Another Marketing Job Market Survival Guide Soster and Zamudio

  1. 1. César Zamudio (Kent State University) Robin Soster ( (University of Arkansas) AMA Summer Conference 2015, Chicago Yet another MARKETING JOB MARKET SURVIVAL GUIDE* *complete with images that vary in appropriateness
  2. 2. Past findings: what matters before the interview (i.e., “securing AMA talks”) Proceedings Attractive Variety R. Experience FunnyYoung +Language Religion Fill Teach Gap Teach MBA LowMant Network Pedigree Presented Fill Rsh. Gap Proceedings Hot topic Likes grads W. Papers Likes UG Chatty Diverse Teach Flex. Rsh. Focus CHAIR Motivated Pub potential Energetic English 0.00 0.50 1.00 1.50 2.00 2.50 3.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00 HowmuchDISAGREEMENTthereisbetweenthem How IMPORTANT each characteristic is to hiring committees Group 1 (Avg<5) Group 2 (Avg<7) Group 3 (Avg<8) Group 4 (Best) 1.78 5.99 N=12 Thanks to Angeline Close and Julie Guidry for granting us access to this data.
  3. 3. What matters before you’re even interviewed? We thank Angeline Close and Julie Guidry for granting us access to this data.
  4. 4. But then what????
  5. 5. How to STOP WORRYING and love survive AMA interviews and flyouts
  6. 6. We conducted a survey to determine potential employer preferences How can candidates stand out from the crowd?
  7. 7. Hint: Not like this.
  8. 8. Our sample Scholars with experience… (N=97) • Survey of 97 faculty. • 60 have chaired a doctoral student (4.35 on average). • 71 have been part of a doctoral committee (8 on average). • All have served in an AMA search committee. …primarily from research, public, US schools… (N=74) • 54 (72.9%) from research schools, 18 (24.32%) from balanced • 53 (71.62%) from public schools …of various ranks… (N=74) • 26 (35.14%) assistant professors • 25 (33.78%) associate professors • 18 (24.32%) full professors …middle-aged, men and women • Mean age is 42 (N=65) • 43 (58.11%) men (N=43) • 27 (36.49%) women (N=43)
  9. 9. What matters MOST at the AMA interview stage? Pub potential Explain talk Motivation Questions Talk soundness English Friendly Energy Geography FUN Pedigree FillRsh Chatty TeachFlex TeachXP Diverse Chair ProbOffers Network HotTopic Attractive 0.5 0.6 0.7 0.8 0.9 1 1.1 1.2 1.3 2 2.5 3 3.5 4 4.5 5 HowmuchDISAGREEMENTthereisbetweenthem How IMPORTANT each characteristic is to hiring committees Group 4 (Best) Group 3 Group 2 Group 1 3.59 0.94 N=77
  10. 10. What matters MOST at the AMA interview stage? We’ll come back to these later…
  11. 11. … but it depends on your target (MKTG 101?)
  12. 12. Not every department is created equal… Differences between Ph.D. (N=45) and non-Ph.D. (N=16) granting departments 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Teaching flexibility Teaching experience Can fill teaching need Diversity Importanceofcharacteristic Ph.D. Non Ph.D.
  13. 13. Nor every scholar! Differences between men (N=43) and women (N=27) in hiring committees 0 0.5 1 1.5 2 2.5 3 3.5 4 Attractive Social network Can fill teaching need Teaching flexibility Teaching experience Pedigree of alma mater Importanceofcharacteristic Men Women
  14. 14. Even with these “individual” differences, the most important things were fairly stable…. Remember these?
  15. 15. BE PREPARED! The primary theme that emerged was….
  16. 16. “How can a candidate ‘knock it out of the park’?”
  17. 17. • But be the “best” you • Authentic • Present who you really are (it is a disservice not to) BE YOU (23 of 65 responses mentioned) • Smile • Connect with the interviewers • Share something (positive) about yourself—beyond just work • Show enthusiasm and excitement for your research • Be INTERESTING SHOW PERSONALITY
  18. 18. • Reveals your (true) interest in the school • Know something about the faculty (especially those interviewing!), department, college, and school • Ask open ended, non-generic (i.e., good) questions • Be ready to provide a thoughtful, honest answer to “So why are you interested in X University?” KNOW YOUR AUDIENCE
  19. 19. To be interesting, be interested! Dale Carnegie
  20. 20. Some suggested NOT looking for “too many AMAs.” You will be able to tailor your talks and be better prepared for them if you have a handful of talks versus 30. If you pursue this strategy, it will also “force” you to choose wisely. BE SELECTIVE (one approach) KNOW YOUR AUDIENCE
  21. 21. Over prepare. At the end of the day, you have full control of what you present. Giving tons of practice job talks allows you to gauge diverse responses your work might provoke. It is WORTH DOING. Give practice talks to people in different fields, if you can! Give practice talks to people that are barely paying attention! Give practice talks to your parents! Give practice talks to yourself in the mirror! I am a strong believe that more practice only benefits the candidate. PRACTICE (“the hell out of”) YOUR TALK
  22. 22. … but … PRACTICE (“the hell out of”) YOUR TALK • First (last?) opportunity for you to meet so many people (not to mention being able to tell them all about your work) • Remember, they wouldn’t be interviewing you if they weren’t interested •Your “debutante ball” HAVE FUN!!
  23. 23. “How can a candidate avoid ‘dropping the ball’?”
  24. 24. • Stay well-rested, drink water, EAT so you can keep your energy UP!! • KISS: “Have one or two suits that you’re comfortable in and wear those. Keep make up and shoes classy but simple. Cut down on the probability that one little detail will trip you up, especially for flyouts. Pack to make things convenient, easy, and comfortable” DON’T RUN OUT OF STEAM! • “Be loose and enjoy yourself throughout the process. The excitement and enjoyment will come through and be contagious” • They have already evaluated your paper(s). They like your research! DON’T FREAK OUT!
  25. 25. When you find yourself going through HELL, keep going. Sir Winston Churchill Remember …..
  26. 26. • LISTEN!! Make sure you are answering what they asked!! • Don’t give canned / standardized answers… okay to say IDK… “unprepared, spontaneous responses [often] seal the deal” • Interviewers want to see how you think • Don’t be defensive! This is a chance to improve your research… DON’T NOT ANSWER QUESTIONS! • Don’t ask “no” questions (e.g., “Do you have a research pool?”)… may think that will keep you from their school • Know the school: “lots of interviews back to back… often candidates refer to the wrong school or the wrong set of faculty” DON’T ASK BAD QUESTIONS
  27. 27. • Be able to do talk with or without slides • Be aware different schools want different levels of depth (start with a 1 – 3 min overview and ask them how much detail they would like) DON’T BE RIGID / CANNED! • Even (especially?) those you don’t think have power in the decision • Don’t accept AMAs / flyouts when you are not interested • Don’t be TOO friendly / chatty … It is a PROFESSIONAL INTERVIEW • Don’t be late / look bored / check your watch / leave phone on DON’T BE “THAT GUY” (arrogant, cocky, jerk)
  28. 28. • …you are always being judged, even during informal/social occasions during the interview process. • When you get called for an AMA interview, sound excited! • I still remember when a person dropped the f-bomb (Don’t swear) • Don’t slouch / lounge / act like you are better than everyone else • Don't tell 5 schools that they are your top choice. People talk. • People move around. Don’t burn bridges. Even if you’re not interested now, you may be someday. More friends = better. DON’T FORGET… YOU ARE BEING WATCHED
  29. 29. • DO NOT drink at the AMA hotel bar in the evening. • DO NOT be the one closing the bar down in the conference hotel (for the entire hiring season… ACR counts too). • DO NOT go to AMA interviews with one drink under your belt (“you can smell that”). • DO NOT have more than one alcoholic drink at dinner (AMA dinner interviews / flyouts) ….and speaking of being watched
  30. 30. GOOD LUCK! Additional questions / concerns? Robin: rsoster@walton.uark.edu César: czamudi1@kent.edu
  31. 31. “…a lot of noise in the hiring process … as the candidate, you aren’t always aware of how you performed or what factors beyond your control may affect the final decision. “…feedback loops are imprecise and often non-existent. The decisions are intensely ‘personal’ in that we are evaluating you and your ideas. “But… committees are not making judgments about you as a ‘person.’ [e.g., intelligence, personality, moral character]. “Most are trying to figure out if you are the most likely to succeed in their environment and whether you are the best addition to their department given their limited information and future uncertainty.”
  32. 32. Stay tuned! • How to be “appropriately confident”? • How to interview when everyone’s the same/different? • How to go about asking “those difficult questions”: salary, teaching load, tenure requirements…