Search Engine Optimization

Search Engine Optimization Adil Alsalmi E-Business | 2010

The Rise of Search ,[object Object],[object Object]

SEO = Search Engine Optimization ,[object Object],[object Object],SERP = S earch E ngine R esults P age Definition

Eye Tools Research Pay Per Click Organic = Free

Statistics 85% click on organic 72% click the first link of interest 25% read all listings first, then click

Web Search Market Share July 2010 Google 84.9% Yahoo 5.9% Bing 3.3% Baidu 3% Other 3% Google Yahoo Bing

PageRank ,[object Object],[object Object]

Links - Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Link Text SEO: Link nouns not verbs Avoid “ click here ” View the donation page View the donation page .

Off-The-Page SEO Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object]

Factor 1: Page Title The #1 important on-the-page ranking factor! ,[object Object],[object Object],The title is your search results link. It should be clear, sensible, and encourage a click.

Page Title Strategy ,[object Object],[object Object],[object Object]

META Description ,[object Object],[object Object],[object Object],[object Object],Keyword Use in Meta Description Tag

Search Engine Ranking Factors Keywords Keyword Use in H2, H3 etc… Keyword Use in Page URL Keyword Use in ALT Tags Frequency of Page Updates Keyword Use in Meta Description Tag HTML Validation Keyword Use in Meta Keywords Tag

META Keywords ,[object Object],[object Object],[object Object],[object Object],Keyword Use in Meta Keywords Tag Avoid ….

Keywords Keywords are the foundation of SEO Your non - profit website should determine critical keywords Research their potential value and effectiveness

Google AdWords Keyword Tool https://adwords.google.com/select/KeywordToolExternal Best free keyphrase tool Helps with brainstorming Displays keyword/phrase effectiveness Finds opportunities

Avoid ,[object Object],[object Object],[object Object]

Optimizing Body Copy YUCK! Large blocks of text without headlines and subheadings Bad for SEO Bad for Visitors

Web Writing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eye Tracking Studies Poynter Institute

Social Media Optimization Potential for organic traffic and quality backlinks

Final Words ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Search Engine Optimization

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