Electronic marketing course

1. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Information Technology Management Workshop
Course Topic
Electronic Marketing
At a high level, digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social media, email, and
mobile apps. While this term covers a wide range of marketing activities, all
of which are not universally agreed upon. Does your company have a
clearly defined digital marketing strategy? Do you know how you can use
e-marketing opportunities for differentiating?
About Course
This program, designed for Business Managers and Decision makers in all level to gain
knowledge of eMarketing , It will help you answer these questions.
 What is Electronic Marketing?
 What does it mean for business?
 How can your company take advantage of it?

2. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
This program is for you if:
$ 4 Weeks 34 Hours
REQUIREMENTS
 Minimum 3 years experiences in manager position
 Intermediate English level
 Minimum bachelor degree
 Familiarity with the basic concepts of IT & Business
 Active Participation in class activities and all assignments
You're looking for
a grounding in
eMarketing and its
business
applications in
order to inovate in
your work and
help transform
your organization
A You’re interested in
learning about the
selected eMarketing
areas of Digital
Marketing - Social
Media Marketing
B You want proof of
your knowledge in
the form of gain
skills to embed
eMarketing in your
Strategy to make
competitive
advantages and
innovation .
C

3. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Course Contents
1. Introduction to e-marketing
2. Remix
3. E-models
4. Social Media Marketing
5. Site Design
6. Traffic Building
7. e-CRM
8. Managing Digital
Marketing
9. E-Planning
10.Mass Customization
HOW YOU’LL LEARN
Every course is broken down into manageable, weekly modules, designed to accelerate
your learning process through diverse learning activities:
 Enjoy a wide range of interactive content, including video, infographics,
workshop teamwork, assignment and more
 Investigate rich, real-world case studies
 Write several white paper for eMarketing Solutions
 Present real AI case for your company at the end of course
WHO YOU’LL LEARN FROM
Mohammad Hassan Adjigol
 +20 Experience in Information Technology Management
 +20 Experience in Lecturing for Business Managers and
Professionals in different industries
 He has Published several books and articles in IT fields
 He holds a Masters from IMI in Information Technology
Management (MBA) and BS in Computer Science from Pacific
Southern University
 Adjigol holds several Professional Certificate as example POSTMBA in Project
Management
 Adjigol has implemented several IT projects for famous companies in field of
Process – People and Technology

4. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Reading
There is no required textbook for this course, and you should be able to learn everything
from the lecture notes and PowerPoint files . However, if you would like to pursue more
advanced topics or get another perspective on the same material, here are some books:
EMarketing Excellence: Planning And Optimizing Your Digital
Marketing, 4Ed
 Author: Pr Smith & Dave Chaffey
 CDN$ 65.28
 Print Length: 641 pages
 Publisher: T&F/Routledge (2015)
Big Book Of Digital Marketing
 Author: --
 Free
 Print Length: 80 pages
 Publisher: IGNITION ONE - Netmining
Understanding Digital Marketing: Marketing Strategies for
Engaging the Digital Generation
 Author: Damian Ryan , Calvin Jones
 CDN$ 2.15
 Print Length: 304 pages
 Publisher: Kogan Page (Feb. 28 2009)

5. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Coursework
 Grading
attendance 10%
Workshops 20%
White Papers 20%
Case Studies 20%
Presentation+ Final Project 30%
 Workshops
At each session you will have several workshop that you have to work in team
and 15 minutes for each workshop.
 White Paper
At the end of each session you will have minimum two research activities and write
white paper for next week.
 Presentation & Final Project
Each Participant must prepare a presentation for in their company for maximum 10
minutes with PowerPoint slides and Case Study for it.
You must check the topic of your presentation with instructor in week 3 for confirmation.
Prepare Your Workforce for the
Automation Age