3. Appearance
Tabloid newspaper
Images, which are shocking and
colorful, are really important
because they catch the attention of
the reader. There are also big titles
related to the images and their
little explanation. The article is not
developed on the front page. Even
though the title takes pretty much
space, it is not a whole sentence,
just a few words to make the
reader wonder what it is about.
Broadsheet newspaper
The title is a whole sentence which
summarizes the article, when readers
see the sentence; they immediately
know the topic and what happened.
Thus, he needs to know more about it.
The article under the title is quite long.
The reader can get an overall view
about the news and he has the chance
to buy the newspaper if he is interested
on it. The summary is on the left-hand
side.
4. There's a difference in both, Spanish price and UK price
Spanish price: 2.30 €
UK PRICE: 50p
Spainish price: 3.80
€ UK PRICE: 70p
Audience is part of the reason. Tabloids target a less educated readership but also
deal in sensational stories and sensationality generally. That is supported by more
advertising which takes up space that is irrelevant to sensationalism, but which is
important to papers that report less sensational, more substantial, hard news.
5. Aimed at
Broadsheet newspaper
It is aimed at readerships with a high-medium
socioeconomic level, as it offers news about
culture, politics, education (…) related to
present or recent events. It also shows a
political inclination, it is clearly conservative.
The news match with the images, which have
an elegant and discreet style.
Tabloid newspaper
This daily national tabloid is clearly
aimed at middle and lower social
classes, with a clearly preference for
shocking and polemic articles like
interviews with today’s famous people
like Lady Gaga, social scandals and
often murders. It also features humor
sections and columns about different
issues (sexual advice, economic
counseling and others).
This newspaper is known by
supporting the Labour Party and using
a direct, offensive and ironical
language.
In contradistinction with The Telegraph, Daily Mirror shows a simple and
sensationalist style, matching with stunning images of celebrities on bikini shots,
close-ups and very expressive captures (people on the images are often caught in
states of anger, rage or extreme pain).
6. Broadsheet newspaper
BIAS
From the lives of Royal family
•In favour of the Royal family – favourable
articles, funny details, mentions every move,
other articles seem to be written in a more
detached way.
•Article about Prince Charles's confession says
that he smoked cigarettes behind a chicken coop
when he was 11, literally „he indulged in a little
rebelion“.
•Mention of Queen and Duchess visiting Brixton
charity a big photography.
Tabloid newspaper
•Bias in titles, attempts to make the
content as attractive as possible by the
usage of colourful expressions,
dramatizing stories
„Children in homes hit by the Bedroom
Tax are going hungry as their parents are
forced to squeeze family food budgets.“
•Evaluation and comparison everywhere,
puns, etc.
7. Comparing both Daily Mirror and The Telegraph we can
see a clear difference between them related to the
distribution of news.
The Telegraph distributes the different kind of news in a precise way and at
the top it has a small square which shows what kind of news you will find in
that page, so when you are reading, you know what those news are about.
On the other hand, Daily Mirror does not divide it clearly and you just know
what you are going to read because of the title.
Daily Mirror, as a tabloid newspaper, is interested in scandals. Nevertheless,
The Telegraph is a Quality Paper interested in more serious topics.
10. Two papers reporting the same story
Daily Mirror
Prince Charles admits: 'I smoked behind the
chicken coop as a boy but gave up aged 11'
Bigger picture
545 words
The Telegraph
Charles: I smoked on sly when I
was 11
Smaller picture
697 words
Although it seems, because of the title, that the whole story is related to
Charles smoking at the age of 11, when you keep on reading it, you can see
that it is only a pretext in order to flatter the labour of nurses.
