Kofi Kafu Tsikata, Senior Communication Specialist, World Bank talks to Daily Express newspaper. Uploaded in recognition with Lounge with a Living Legend. Ebo Taylor at Juice for Life, off Osu Oxford Road, Jan 13, 2012 from 7pm.

1. d"i/!ft}XPR E SS WEDNESDAY MARCH 21, 2007
BUSINESS EDITION
Ie Music to help reduce poverty
A communication Specialist at
lmpu the World Bank says the music
i ndustry in the country has the
potential of contributing
towards the reduction in the
- country's poverty rate.
Speaking to the
dailyEXPRESS BUSINESS, Kafu
Kafi Tsikata who categorized
music under the non­
traditional export sector said
the players i n the music
industry have failed to take
advantage of available avenues
to create wealth for
themselves. This he says is
because they have not been
able to look out for proper
marketing channels for export.
Mr. Tsikata says many
musicians and other industry
players do not run their
lOUP
businesses professionally
because of a lack of proper
education and orientation on
and twenty the business management of
I in other money their chosen career.
Iments not issued He observed that some
lment of Ghana . mLlsicians, despite creating
:ement explained record hits, died in penniless
ral public can also because they were taken
'und as a credible advantage off by producers
y pension savings who used financial inducement
)mplement the to rob them of their property
scheme. rights.
"Even those who are still charge of their own works. funds to be given out in the
<erage, a "Musicians in the advanced form of a loan or grant"
he Securities alive have no rights to their
own records despite the fact world and even some parts of He also believe NGO's
)any is an Africa operate music purely have a role to play In thIs
magement t hat they are still selling in the
record shops," he said. on the busi ness level. .. direction by way of research.
~ licensed dealing According Mr. Tsikata . "They can research into t he
~ GSE.
The World Bank, Mr.
Tsikata said, has therefore the incorporation of music in potency of highli fe for wealth
decided to help sensitize the the GPRS II document means creation. This will go a long
musicians on the need to run other development pa rtners way of uplifting the poor i mage
- their industry as a purely have understood the positive of the music profession in
business entity in order to earn role the music i ndust ry plays order to encourage as many
money for their own work. in the development process. people as possi ble to pursue it
ches
.,
"We have begun a series of
lectures both formal and
informal with some of the
musicians, exploring ways of
putting them together," he
and urged musi cians to
advantage of th at by
properly grouping themselves
in order to solicit for the
needed funds .
as a profession. " he reiterated.
He also chasti sed the
musici an union. MUSIGA. for
failing to protect the rights of
its members. According t o Mr.
said. " It's important they Tsikata. the union has become
He said his outfit believes have a common fron t so that rent seekers who have failed to
that such an exercise will stir they can go to the seek t he interest of their
some awareness in the government who will intend members.
musicians on the need to be in lead them to these
~rved for the development partners for the
ciety," she
above all the
m around the
~w account and
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