If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

1. Driving Discovery and Experimentation in
your Organization
Hope Gurion Hannah Flynn
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Old Products, New Tricks
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Teresa Torres David Bland
With: With:

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Logi Analytics helps application teams create, deploy, and constantly
improve analytic applications that engage users and drive revenue. In 2000,
Arman Eshraghi founded Logi Analytics, formerly LogiXML, to help web
developers easily embed compelling data visualizations inside websites.
This core technology evolved into the Logi platform, providing an
extraordinarily fast and easy way to embed analytics into any application.
Today, over 1,800 application teams use Logi to create more valuable
applications, engage users, and differentiate their software products.

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Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/webinar-series/old-products-comma--new-tricks/

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About Teresa Torres
Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run
effective product experiments, and drive product outcomes that create value for their customers and their businesses.
She teaches teams how to connect the dots between their research activities and their product decisions, inspiring
confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob.
Before becoming a coach, Teresa spent the majority of her career leading product and design teams at early-stage
internet companies. Most recently, Teresa was VP of Products at AfterCollege, an Internet startup that helps college
students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni
associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles
at Become.com and HighWire Press. Teresa has a BS in Symbolic Systems from Stanford University and an MS in
Learning and Organizational Change from Northwestern University.
About David Bland
David J Bland founded Precoil in 2015 to help corporations and startups find product market fit using lean startup, design
thinking and business model innovation. He’s helped launch new products and services at companies such as GE, Toyota,
Adobe, HP and Behr. Currently David is co-authoring a Wiley business book with Alexander Osterwalder on how to help
people test new business ideas. David’s spent over 10 years of his career scaling technology startups. Today he stays
connected to the startup scene by advising Backstage Capital and Draper University.
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About Hope Gurion
Hope Gurion is a fearless product leader of great product teams. Hope founded Fearless Product LLC to serve as a
Product Advisor and Coach to companies seeking growth through product innovation. She has led more than 40 B2B
and B2C product teams. She was CPO at CareerBuilder and SVP, Product Management at Beachbody. She led
several verticals as a product and business leader at AOL. When she’s not building great products and product teams,
she enjoys writing and speaking to help others shorten their learning curves. She has an MBA from Duke University
and a BA from Pennsylvania State University.
About Hannah Flynn
Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production on sites such
as Product Management Today, B2B Marketing Zone, and Supply Chain Brief.
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Agenda
• What are discovery and experimentation? Why are they important?
• Is there risk associated with experimentation and discovery, and how can it be
mitigated? How can you build a tolerance/acceptance for this?
• What can you learn from experiments? How versatile are they? What kind of
mindset should you bring to experiments?
• How does all of this differ between new products, versus starting this with an
existing product? How can you encourage experimentation and discovery with a
mature product?
• Share your methods for building leadership support for product-eng teams that
embrace discovery, experimentation, risk, and/or innovation

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What are discovery and experimentation? Why are
they important?

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Is there risk associated with experimentation and
discovery, and how can it be mitigated? How can you
build a tolerance/acceptance for this?

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What can you learn from experiments? How versatile
are they? What kind of mindset should you bring to
experiments?

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How does all of this differ between new products,
versus starting this with an existing product? How
can you encourage experimentation and discovery
with a mature product?

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Share your methods for building leadership support
for product-eng teams that embrace discovery,
experimentation, risk, and/or innovation

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Q&A
Teresa Torres
Site Editor, Product Management
Today
Linkedinpage:/in/hannahmichaelflynn
TwitterID:@prodmgmttoday
Website:productmanagementtoday.com
https://www.productmanagementtoday.com/webinar-series/old-products-comma--new-tricks/
Product Coach and Advisor, Fearless
Product LLC
Linkedin page: /in/hopegurion/
Twitter ID: @hopegrrr
Website: https://www.fearless-
product.com/
Hope Gurion Hannah Flynn
Product Discovery Coach, ProductTalk
Linkedin page: /in/Teresatorres/
Twitter ID: @ttorres
Website: https://www.producttalk.org/
David Bland
Founder and CEO, Precoil
Linkedin page: /in/davidjbland/
Twitter ID: @davidjbland
Website: https://www.precoil.com