Consultants to an SME who are interested in using social media to enhance their business.

1. Leisure Centre
By Ahsan Safdar, Gary Patrick and Usman Asif

2.  YouTube
 Tumblr
 Vine
Three social media platforms

3.  Over 1 billion unique user visits to the site each month
 100 hours of videos uploaded every minute
 YouTube is localised in 61 countries and across 61 languages
 YouTube reaches more adults ages 18-34 than any TV network
 Millions of subscriptions happen each day
Why YouTube?

4.  Exposure to a huge online community.
 No cost in uploading videos.
 Ability to earn money through YouTube partnership.
 Cheap way to advertise your business.
Benefits of YouTube

5.  Make fitness tutorials to show members workouts.
 Videos discussing correct nutrition could also be used
to give members more information.
 Walk though videos of what facilities the leisure club
has could be useful to entice new members.
 Ability for members to comment on videos if they
have any questions.
How the leisure centre can use
YouTube

6. Drawbacks of YouTube
• High set up costs of producing videos.
• Higher staff costs to first produce the videos but also
monitor YouTube to answer any questions posted.
• Copywriter could be an issue with certain music being
used.

7.  177.4 million blogs
 80.7 billion posts
 30 seconds to join
 50% of Tumblr users are under the age of 25
 53.5% of Tumblr visitors are female
 Users can follow other users' blogs, as well as make
their blogs private.
Why Tumblr

8.  Blogs are easy to start and hard to maintain
 Blogging is a low-cost alternative to having a web
presence.
 Communicate messages across to existing and
potential customers.
 The service allows users to post multimedia and other
content to a short-form blog
 300 million unique monthly visitors, which makes it
one of the largest sites on the web
Benefits of Tumblr

9.  Make unique blog posts that focuses more on design
than text-based content.
 Blog about the latest nutrition facts that could be
used to give members more information.
 Upload images and videos about fitness tutorials,
workout methods and fitness tips/advice
How the leisure centre can use
Tumblr

10. Drawbacks of Tumblr
• Tumblr has received criticism for copyright violations
by participating bloggers
• Tumblr has been forced to manage spam and security
problems. For example, a chain letter
• Blogging infringes privacy and undermines
communication between people.
• Very expensive in terms of that they eat up time.

11.  Short quick easy to make video app.
 That enables people to find, watch, create videos right from
their mobile phones.
 Vine allows you to be more creative in making videos.
 Promote in real time and provides shareable content.
Why Vine?

12.  Its easy to use- very simple to set up
 It is inexpensive no need to hire a film crew as it is all
done on any smartphone.
 Useful in engaging with potential clients.
 Not as time consuming as YouTube as a Vine video
only takes 6 seconds.
 Great tool to show off your services and business.
Benefits of Vine

13.  Make quick and meaningful fitness tutorials to show
members workouts.
 Raise awareness of the leisure centre through
promotion of facilities.
 Clubs and classes could be used to make short videos
so potential clients know what to expect.
 Gym trainers can show case there own talent and
promote what they can do for customers.
How the leisure centre can use Vine

14. Drawbacks of Vine
• You cannot edit vines.
• Cannot change music in vines.
• Its main advantage is also a disadvantage that a six
second video is very limiting.
• Its still quite new and lacks other options to share
content.