A (unofficial) thesis guideline of Chart and Table for Waseda Business School students.

1. Waseda Business School
A Thesis Guide to
Chart and Table

2. Well,
actually..

3. Waseda Business School
A Thesis Guide to
Chart and Table

4. Source :
http://www.waseda.jp/wbs/student/degree_
thesis_mba_fulltime_global_en_2.html
4
Wait,
Why we
need
guide?

5. Admit it,
The formal guide is s*#%~…
5

6. 6
That’s why,
let’s excel on
what can be
change
immediately :

7. Shall we
start then?
7

8. The Basic
Design
Principal
Finding
The Right
Chart
Chart &
Table
Design Tips
1 2 3
4 Simple Approach
5 Shades of Data
Big Chart of Chart
It Start with F… for Flat
Meaningful Color Contrast
Label is love. Label is life.
Don’t hesitate with the
Others
Hide Behind The Bar
Ordering The Pie, Plus
Doughnut
Schrödinger Table
God Save The Attachment
Picture

10. 4 Simple Approach
(by Dona Wong)
Finding
The Right Chart
Source : http://www.businessweek.com/
Use lines for trends,
vertical bars for discrete quantities,
horizontal bars for ranking,
and pies for shares of the whole.
10

11. 5 Shades of Data
(by Hubspot)
Finding
The Right Chart
Compare
Values
Composition of
Something
Understand Data
Distribution
Analyzing
Changes
Relationship
Between Data
Source http://blog.hubspot.com/
11

12. Big Chart of Chart
(by Andrew Abela)
Finding
The Right Chart
Source: Choosing a good chart2 (PDF)
12

14. It start with F…
for FLAT
The Basic
Design Principle
Flat style is an effective way
to conveying your points.
Simple to create, & less
distraction for reader.
Also, its not a recent trend,
Dona Wong from WSJ has
been doing it for a years.
14

15. It start with F…
for FLAT
The Basic
Design Principle
NO SHADOW
15
The four point on the left is what
flat style consist of. Arguably, you
can use little hint of shadow or
gradients, but for now let just
stick with the basic
Hubspot have an article that
will guide you step by step on
achieving the essence of flat
style design.

16. Meaningful Color
Contrast
The Basic
Design Principle
Being academic paper (or
final report if you believe
MBA shouldn’t write thesis),
doesn't mean its should be
boring.
Use color sparingly, and
give accent color as focal
point among your data.
16
0
1
2
3
4
5
User
Amount
Matchbility Pricing Usability
Preference
Matching App Comparison
Our Product Next Leading Brand
The other guy

17. Label is love.
Label is life.
The Basic
Design Principle
The audience is not Sherlock.
Please named your data.
Don’t let them lost on guessing did
the X-axis killed the Y-axis?
17

18. Don’t hesitate with
the Other
The Basic
Design Principle
Be gentle to your audience, show
them relevant data only. Limit your
result chart up to 5 value, and
named Other for the rest.
18

20. Hide Behind
The Bar
Chart & Table
Design Tips
Make the bar wider,
make people see it,
even from far.
The bar width is your
focus, not the empty
space between the bar. 0
2
4
6
8
10
2011 2012 2013 2014
WBS Student Satisfaction
20

21. Ordering Pie,
Plus Doughnut
Chart & Table
Design Tips
A simple rule on
ranking the pie chart:
order them from
biggest to smallest,
and move clockwise
from 12 o’clock.
Also keep the data
up to 4-5 variable.
21
Sosial Media Users
Personbook Slowgram
Quitter Mytube
Others

22. Ordering Pie,
Plus Doughnut
Chart & Table
Design Tips
When your data only
consist of 2 variable
(Yes/No, Male/Female)
Doughnut chart might give
better impact on selling
your sweet data.
Survey Participant
63%
Female
22

23. Schrödinger TableChart & Table
Design Tips
23
Important
Point
Case A Case B Case C
Financial Situation 111 222 333
Strengths
Put long text
here
Put long text
here
Put long text
here
Weakness Another Text Another Text Another Text
Organizational
Structure
Complicated
Text Here
Complicated
Text Here and
some more.
Complicated
Text Here
Who said you need a vertical
line to called a table, Table?

24. God Save The
Picture Attachment
Chart & Table
Design Tips
Either for copyright
reason or using other
font in your chart as
protest to Waseda,
copying your chart from
excel then paste as
picture in Word might
be life saving tips.
24

25. God Save The
Picture Attachment
Chart & Table
Design Tips
25

27. Hard copy book
Available to purchase at http://www.amazon.co.jp/
The Wall Street Journal Guide to
Informations Graphics
by Dona M. Wong.
A simple and professional guideline of
presenting data to beginners. The book will
teach you more about how to coloring you chart,
labeling your data and arrange you graphic.
Find it on Waseda Commerce Library, Block G
(Japanese version only)
27

28. E-book (pdf)
28
Visage is a data visualization
company. Their ebook on slideshare
are resourceful on how to present
your data. The one featured here is
basically a visual summary of Dona
Wong’s book, but doesn’t mean it
shouldn’t be taken easy.
For further reference on presenting
your data, check their blog.

29. Download this
presentations
as .pptx
+Install Fira Sans, free
font from Mozilla to
recreate beautiful
slide like this.

30. by
Amil Ramdhan (WBS 2014)
@arapunya