2. I've been a passionate fangirl for as long as I can remember,
and because of this, I've had an outsider's view of the music
industry. I want to bring this point of view to musical projects
so that together we can work on improving areas of
opportunity and thus make the project grow. I seek to
change the stereotype that many people have of a fan and
give it importance as a key element of the music.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Logistician
• Producers and Directors
• Art director
EXPLORER ARCHETYPE - My work
seeks to make fans understand
that they are an important part of
the industry so that they feel free
to propose things and share their
points of view.
Management for Music Industry
4. Management companies
TARGET AUDIENCE
Julio Garay
Outreach Plan:
• I will ask my boss at the company where I work at the
moment if she can share the manager's email address
with me, as we have collaborated with them on
projects before.
• I will send him an email to his company address.
• I am going to follow up after 3 weeks by sending him a
message on Instagram to ask if he had a chance to
check my email.
PROFILE
PICTURE Manager at GTS
Talent Mexico
Jorge Juárez
Outreach Plan:
• I will prepare my resume and my social media profiles
to look as professional as possible.
• The best mode of communication for this case will be
to use Instagram and/or Twitter and ask if he could
provide an email where I can send my information.
• I am going to follow up after 2 weeks by sending him
another message on Instagram to ask if he had a
chance to check my information.
PROFILE
PICTURE CEO at Westwood
Entertainment
Connie Fuentes
Outreach Plan:
• I will prepare my resume and my social media profiles to look as
professional as possible.
• The best mode of communication will be to write to her on
Instagram and ask if we could do a video call to talk.
• I am going to follow up after a couple of days of our call
messaging her on Instagram or WhatsApp.
PROFILE
PICTURE
Logistics at DeGira
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Have a strong community of fans willing to contribute to a change in
the music industry.
‣ Significantly grow my social media brand by creating and publishing
content focused on building a community. Specifically, I will increase
my social media following and engagement 20% by June 30, 2024.
Mid Term: (2029)
• Partner with artist management companies to work on improving
music projects based on fan feedback and recommendations.
‣ I will present my work to management companies and propose some
ideas that could be applied to their artists' strategies. Specifically, I will
contact 2 management companies to work with their artists by
August 31, 2029.
Long Term: (2034)
• Create a music consulting and project management company in
conjunction with fans and industry professionals.
‣ I will increase my network of contacts in order to have a company
with its own clients and staff, and I will be as participative as possible
within the industry. Specifically, I will be professionally involved in 2
associations within the industry by July 31, 2033..
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
Presentation skills Novice / Adept / Expert
Creative thinking Novice / Adept / Expert
Empathy Novice / Adept / Expert
Administration and Management
SOFT
HARD
Novice / Adept / Expert
Customer and Personal Service Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
7. I help management companies improve their
artists' areas of opportunity through an external
point of view with fan feedback.
PROMISE
8. CREDENTIALS
Work Experience:
• Artist manager
• Digital marketing assistant Lilian
Cázares
• Community Manager at GTS Talent Mx
Education:
• Associate degree in Music Production,
Colegio MAP
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Business Management Course
Director's Award
9. COMPETITION
Lilian Cázares
Industry Experience:
• Digital Marketing Consultant. Lilian Cázares.
• Creative Content Senior. Nativo
• Community Manager. ACHE
• Community Manager. División creative.
Education:
• Strategic digital planning. CENTRO diseño | cine | television.
• Inbound marketing, human-centered content creation. CENTRO
diseño | cine | television.
• Certification in public relations and corporate branding. UVM
Leadership Experience:
• CEO of Lilian Cázares.
Skills and Proficiencies:
• Social Media - 29 endorsements
• Public Relations– 25 endorsements
• Photoshop - 23 endorsements
Ana Pau Diaz
Overall Online Presence:
• 500 connections, banner image customized, professional
headshot, detailed profile, no articles published, active online
customized URL
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Leadership Experience:
• Project management at Danny Mont
Skills and Proficiencies:
• Creative thinking - 0 endorsements
• Empathy - 0 endorsements
• Critical Thinking - 0 endorsements
Overall Online Presence:
• 0 connections, banner image not customized,
professional headshot, not detailed profile, no articles
published, active on personal social media, not
customized URL.
• Grade: Poor, 20 out of 100
Industry Experience:
• Artist manager
• Digital marketing assistant Lilian Cázares
• Community Manager at GTS Talent Mx
Education:
• Associate degree in Music Production, Colegio MAP
• Music Business, B.S., Full Sail University (Exp. 2024)
10. COMPETITION
Laura Hernández Gil
Noteworthy Experience:
• Fan Engagement Team. Toorly.
• Street Team Member. 9802 Management.
• Street Team Member. Fan To Band.
Ana Pau Diaz
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Music Business, B.S., Full Sail University (Exp. 2023)
• Music Law: Managing a Band’s Business. LinkedIn.
• Music Business 101. Berklee College of Music.
Skills and Proficiencies:
• Entertainment Industry - 2 endorsements
• Music Industry - 2 endorsements
• Communication - 2 endorsements
Overall Online Presence:
• 377 connections, banner image customized,
professional headshot, detailed profile, no articles
published, active on personal social media, customized
URL.
• Grade: Average, 80 out of 100
Industry Experience:
• Artist manager
• Digital marketing assistant Lilian Cázares
• Community Manager at GTS Talent Mx
Education:
• Associate degree in Music Production, Colegio MAP
• Music Business, B.S., Full Sail University (Exp. 2024)
Overall Online Presence:
• 0 connections, banner image not customized,
professional headshot, not detailed profile, no articles
published, active on personal social media, not
customized URL.
• Grade: Poor, 20 out of 100
Noteworthy Experience:
• Project management at Danny Mont
Skills and Proficiencies:
• Creative thinking - 0 endorsements
• Empathy - 0 endorsements
• Critical Thinking - 0 endorsements
11. BRAND POSITION
For management companies looking to improve areas
of their artists' projects, I offer consulting and
management services for music projects in
collaboration fans and professionals in the sector
because I believe that the fans' point of view is a key
element in the improvement of musical projects.
“ANA PAU DIAZ”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• LAMC, Latin Alternative Music Conference
‣ JULY | NEW YORK CITY
• NAMM, National Association of Music Merchants
‣ JANUARY | ANAHEIM, CALIFORNIA
• FIMPRO, Feria Internacional de la Música para Profesionales
(International Music Fair for Professionals)
‣ OCTOBER | GUADALAJARA, MEXICO
Digital Marketing
• Primary Content: Content that gives a fresh point of view of things. I
want to show that things can be done better if we look at them from
a different point of view. (industry vs. fan point of view).
• Primary Tools: I will use social media such as Instagram and Tiktok
to publish mainly video content, between 3 and 4 posts a week. My
Twitter and personal blog will have mainly a written format where I
will share things at least once a week.
• Website: My digital portfolio site has to be up to date, as it will help
me to show others what I have worked on and how my work could be
useful to them.
13. Mentor
• I am looking for a mentor who is open to constantly
learning and updating themselves. I would like my
mentor to have experience in artist management and
logistics. February 2023
Formal Education
• Music Business Entrepreneurship, Graduate Certificate. Berklee
Online. 2026
• Live Experience Design, Master of Arts. Berklee NYC. 2028
Technical Skills
• Project Planning - University of Virginia, October 2022
• Database Management - University of Colorado, May
2023
• Analytical Skills - Michigan State University, October
2023
Soft Skills
• Time Management - University of California Irvine,
November 2022
• Creative thinking - Imperial College London, June 2023
• Conflict Resolution Skills - University of California Irvine,
November 2023
PROFESSIONAL DEVELOPMENT
14. Ana Pau Diaz
You know how most management companies don’t know where to improve
their artists' projects? Well, what I do is offer consulting and management
services for music projects with fan feedback and professional advice. In fact, I
have contributed my point of view to projects that I am a fan of and we have
worked together to grow their community. We were able to grow their
community and increase their fan engagement by 15%.
“
Picture of
You Goes
Here
15. REFERENCES
ONETOnLine.org. (n.d.). Summary Report for: 13-1081.00 -
Logistician. Retrieved June 4, 2022, from
https://www.onetonline.org/link/summary/13-1081.00.
ONETOnLine.org. (n.d.). Summary Report for: 27-2012.00 -
Producers and Directors. Retrieved June 4, 2022, from
https://www.onetonline.org/link/summary/27-2012.00.
ONETOnLine.org. (n.d.). Summary Report for: 27-1011.00 -
Art director. Retrieved June 4, 2022, from
https://www.onetonline.org/link/summary/27-1011.00.
Lilian Cázares. (2022). Lilian Cázares LinkedIn Profile.
Retrieved June 4, 2022,
from https://www.linkedin.com/in/lilianrcazares/
Laura Hernandez Gil. (2022). Laura Hernandez Gil
LinkedIn Profile. Retrieved June 4, 2022,
from https://www.linkedin.com/in/laurahernandez-gil/
Westwood Entertainment. (2022). Quienes somos.
Retrieved from
https://www.westwoodent.com/quienes-somos/
LAMC, Latin Alternative Music Conference. (2022).
Retrieved from https://latinalternative.com
NAMM, National Association of Music Merchants. (2022).
Retrieved from https://www.namm.org
FIMPRO, Feria Internacional de la Música para
Profesionales. (2022). Retrieved from
https://fimguadalajara.mx
Program details - Live Experience Design. BerkleeNYC.
Retrieved from https://nyc.berklee.edu/live-experience-
design
Music Business Entrepreneurship. Berklee Online.
Retrieved from
https://online.berklee.edu/certificates/music-business-
entrepreneurship-graduate
Coursera. (2021). Courses. Retrieved from
https://www.coursera.org
