1 Figures title: 7Week 8 Business-Level and Corporate-Level Strategies Assignment Student’s Full Name BUS499 Business Administration Capstone Professor’s Name Date Template Instructions (delete this page before submitting) This template is provided to help you meet the assignment requirements. This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric. HOW TO USE THIS TEMPLATE · Read the explanations provided in the template for each section of your paper. · The explanations are in blue font below. · You should have already read the assignment instructions in Blackboard. · Type your response to each of the assignment requirements within the designated sections. · Each assignment requirement is identified using a section Heading that is in black font · DO NOT add extra spaces between sections. · DO NOT change the margins. · You are required to have a heading for each of the sections in your paper. · The required headings have been provided for you. · DO NOT delete, alter, or add anything to the section Headings. · DO NOT type the assignment instructions into the sections. · After typing your responses, change the font color to black and make sure it is not in bold. · Be sure to change the font color on the title page to black after typing your name, professor’s name, and date. · Everything in blue font below should be deleted and replaced with your responses. · DELETE this entire page before you submit your assignment to avoid losing points. Do not leave a blank page here. REMINDERS · The assignment is due in week 8. Late submissions negatively impact your grade. · Use the same public corporation you used for assignments in Week 3 and 6. · Do not copy content from previous assignments in this class or others. · Include at least 6 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count. · Use at least 3 quality sources, one of which MUST be the course textbook. · Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words. Week 8 Business-Level and Corporate-Level Strategies Assignment Write your introduction to this 6 page paper here. Include one paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and relevant course announcements to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, r ...

1. 1
Figures title: 7Week 8 Business-Level and Corporate-Level
Strategies Assignment
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Template Instructions (delete this page before submitting)
This template is provided to help you meet the assignment
requirements.
This page should NOT be submitted with your assignment, as it
is not part of an academically written paper. Note the “Clarity,
writing mechanics, and formatting requirements” section of the
grading rubric.
HOW TO USE THIS TEMPLATE
· Read the explanations provided in the template for each
section of your paper.
· The explanations are in blue font below.
· You should have already read the assignment instructions in
Blackboard.
· Type your response to each of the assignment requirements
within the designated sections.
· Each assignment requirement is identified using a section
Heading that is in black font
· DO NOT add extra spaces between sections.
· DO NOT change the margins.
· You are required to have a heading for each of the sections in
your paper.
· The required headings have been provided for you.
· DO NOT delete, alter, or add anything to the section
Headings.
· DO NOT type the assignment instructions into the sections.

2. · After typing your responses, change the font color to black
and make sure it is not in bold.
· Be sure to change the font color on the title page to black after
typing your name, professor’s name, and date.
· Everything in blue font below should be deleted and replaced
with your responses.
· DELETE this entire page before you submit your assignment
to avoid losing points. Do not leave a blank page here.
REMINDERS
· The assignment is due in week 8. Late submissions negatively
impact your grade.
· Use the same public corporation you used for assignments in
Week 3 and 6.
· Do not copy content from previous assignments in this class or
others.
· Include at least 6 full and complete academically written
pages that address the requirements. The title page, this
instruction page, and the source page do not count.
· Use at least 3 quality sources, one of which MUST be the
course textbook.
· Strayer uses SafeAssign – an automated plagiarism checker. It
is advised that you do your own writing and use external
resources to support what you have written in your own words.
Week 8 Business-Level and Corporate-Level Strategies
Assignment
Write your introduction to this 6 page paper here. Include one
paragraph (not more than 6 lines of text) that explains what
your paper will discuss. Much of your introduction may be
taken from the assignment instructions (in your own words).
Read all assignment resources to understand what should be
included in your paper. Be sure to review the assignment
instructions in Blackboard, the grading rubric, and relevant

3. course announcements to understand the requirements. Do not
exceed 6 lines of text in this introduction. There should be no
direct quotes in this section. After reading these instructions,
replace this blue text with your introduction and change the font
color to black.Business-Level Strategies
Analyze the business-level strategies for the corporation you
chose to determine the business-level strategy you think is most
important to the long-term success of the firm. You will also
need to determine whether or not you judge this to be a good
choice (Note: in this step you need to choose and write about
only one business-level strategy from the text book (not
Google). Hint: See Figure 4.1 in the textbook. Include a
thorough justification for your choice that is backed by facts
and sound judgement. For background, be sure to research and
explain the industry in which your selected corporation
operates. You could also briefly (1 – 2 sentences) define the
business-level strategy (cite your sources) you are writing about
using the textbook/Learn, as an introduction to your analysis.
Read Chapter 4 in the course textbook. Review the Week 4
Learn Reading for supporting content. Your response here
should demonstrate that you understand the key concepts
regarding the selected business-level strategy and can apply
them to a real-world corporation. Keep in mind that this is a 6
page paper and as such your analysis should thoroughly address
the concepts discussed in the course. Avoid unsubstantiated
statements, extended introductory commentary, direct quotes,
and unrelated content. Strive for about 1 ½ to 2 pages of well -
constructed, in-depth analysis in this section.
In this section, you could research and identify the core
competencies your chosen firm uses to implement its business-
level strategies and discuss their effectiveness. You could also
demonstrate from your research how the firm uses its core
competencies to create and sell its products in the marketplace.
Consider the actions & choices your firm has made to compete
in individual product markets. Review Chapters 4-9 for
specifics on the business-level strategies. Your response should

4. clearly identify the one business-level strategy from the
textbook that you think is most important to the long-term
success of the corporation. Your response must also include a
clearly stated and justified judgement on whether that strategy
is a good choice. Include enough content and depth to
demonstrate a thorough analysis of your selected corporation’s
business-level strategy. Remember that this is a 6 page paper
and as such, you will need to dig deep. After reading these
instructions, replace this blue text with your analysis and
change the font color to black. Corporate-Level Strategies
Analyze the corporate-level strategies for the corporation you
chose to determine the corporate-level strategy you think is
most important to the long-term success of the firm. You will
also need to determine whether or not you judge this to be a
good choice. (Note: in this step you need to choose and wr ite
about only one corporate-level strategy from the text book (not
Google). Hint: See chapter 6 in the textbook. Include a thorough
justification for your choice that is backed by facts and sound
judgement. You could also briefly (1 – 2 sentences) define the
corporate-level strategy (cite your sources) you are writing
about using the textbook/Learn, as an introduction to your
analysis. Read Chapter 6 in the course textbook. Review the
Week 6 Learn Reading for supporting content. Your response
here should demonstrate that you understand the key concepts
regarding the selected corporate-level strategy and can apply
them to a real-world corporation. Keep in mind that this is a 6-
page paper and as such your analysis should thoroughly address
the concepts discussed in the course. Avoid unsubstantiated
statements, extended introductory commentary, direct quotes,
and unrelated content. Strive for about 1 ½ to 2 pages of well -
constructed, in-depth analysis in this section.
Your response should clearly identify the one corporate-level
strategy from the textbook that you think is most important to
the long-term success of the corporation. Your response must
also include a clearly stated and justified judgement on whether
that strategy is a good choice. Include enough content and depth

5. to demonstrate a thorough analysis of your selected
corporation’s corporate-level strategy. Remember that this is a 6
page paper and as such, you will need to dig deep. After reading
these instructions, replace this blue text with your analysis and
change the font color to black. Competitive Environment
Analyze the competitive environment to determine the
corporation's most significant competitor (this will require
research outside of the course material). Compare their
strategies at each level and evaluate which company you think
is most likely to be successful in the long term. Justify your
choice. Hint: read chapters 1 through 10 in the course textbook
as they provide a solid background for this section. Review the
Week 1 through 8 Learn readings for supporting content.
Remember that this is a 6 page paper and requires a thorough
competitive analysis. Strive for about a 1 ½ to 2 pages of well -
constructed, in-depth analysis in this section. Cite your sources
and avoid the use of direct quotes. After reading these
instructions, replace this blue text with your analysis and
change the font color to black.Market Cycles
Determine whether your choice from Question 3 (Competitive
Environment section above) would differ in slow-cycle and fast-
cycle markets. It would be a good idea to briefly explain what
the slow-cycle and fast-cycle markets are from the textbook
(cite your sources) as a short introduction to your
determination. Hint: read Chapter 5 in the course textbook.
Remember that this is a 6-page paper and therefore each section
requires a thorough response that demonstrates your
understanding of key concepts covered in the course and your
ability to apply them to a real-world corporation. Cite your
sources and avoid the use of direct quotes. After reading these
instructions, replace this blue text with your response and
change the font color to black.
Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management:
Concepts and cases: Competitiveness and globalization (13th
ed.). Mason, OH: South-Western Cengage Learning

6. 2. Author. Publication Date. Title. Page # (written as p. #). How
to Find (e.g. web address)
3. Author. Publication Date. Title. Page # (written as p. #). How
to Find (e.g. web address)
Melissa Whiting
English 105-049
Professor Daniel Skoglund
February 11, 2019
Rhetorical Analysis Outline
Thesis
1. Unity is not a foolish concept, however, filling the
American people's heads with false narratives is. This is exactly
what President Biden was doing during his inauguration speech.
Topic Sentence
1. President Biden made promises to ensure our children
were taught in safe schools.
A. Transition
i. Unless Joe is paying the national guard to make certain this
happens, this is not a feasible statement to be
made. Which brings me to my next empty promise he
made during his speech.
Topic Sentence
2. Biden at one point made note during his speech to deliver
racial justice.
A. Transition
i. Mr. Biden was the one quoted to be saying “Unless we do
something about this, my children are going to grow
up in a jungle, the jungle being a racial jungle
with tensions having built so high that it is going to explode at
some point. We have got to make some move on

7. this,” so exactly how is he going to ensure racial
justice? Moreover, his vice-president, Kamala Harris, has kept
more African Americans jailed in
California on petty crimes than any other District Attorney.
Topic Sentence
3. Lastly, our newly elected president vowed to make sure
healthcare was secured for each and every American.
A. Transition
i. Government welfare are denying people coverage during a
global pandemic and every president prior has
been unsuccessful in securing healthcare for
Americans. Furthermore, it is disturbing to make these promises
to your American people when everything must
go through Congress and Senate before even being
approved.
Rhetorical Analysis Essay
Length: 4 pages minimum
Paper format & citation/documentation style: MLA
Audience: Diverse adult readers in an academic context.
Genre of essay: Rhetorical Analysis
Research: For this essay, you will be required to use THREE (3)
additional scholarly sources.
Topic: For this assignment, you will write an essay in which
you analyze the rhetorical modes utilized in a public speech of

8. your choosing (ie: presidential inaugural address, an op-ed, an
acceptance speech, etc.) It will be your job to utilize the
concepts we have covered in class (ethos, pathos, logos,
objectivity, subjectivity, tone, diction, etc.) to uncover the sub-
textual motives of the speech. Be creative and logical as you
offer a variety of exploratory discussions/analysis to help your
reader understand the rhetorical modes utilized in the text, their
intended effect, and their overall effectiveness.
Rhetorical Analysis examines how a text is deliberately
constructed or composed to create a persuasive argument
(considering elements like rhetorical appeals, strategies of
development, and presentation). Be sure to choose a text that
will lend itself well to such an analysis.
Write a persuasive analysis of the text with a strong thesis
statement, considering not only WHAT that text is arguing but
also HOW it is making that argument. Specifically, you need to
develop a persuasive claim as to how the primary text is
designed to make a particular argument in relation to its:
• Rhetorical situation and/or
• Context, and/or
• Use of rhetorical appeals (such as pathos, logos, ethos), and/or
• Use of one or more strategies of development such as
narration, definition, comparison/contrast, division-
classification, description, example.
The goal is not to talk about as many elements as possible but
instead to focus on those elements that you feel most contribute
to the creation of the text’s overall argument.
Remember that while you will need to delve into information,
examples, and evidence that helps to support your analysis of
rhetorical modes, you will need to keep the focus of the paper
related to the objective of the piece you are analyzing.

9. Remember to use the basic elements of writing that we have
covered so far to develop your essay (introduction, thesis, topic
sentences, transition sentences, examples, conclusion, etc.)
Things to Remember: The purpose of the assignment is to
demonstrate that you can effectively demonstrate the ability to
rhetorically analyze texts through writing. Therefore, your
essay should not stray from the scope of a rhetorical analysis
essay into other writing formats (analysis, compare and
contrast, etc).
Purpose/Objectives: This assignment will give you experience
with academic writing and rhetorical analysis. It will also help
prepare you to engage in more advanced forms of academic
writing.
Grading: Student papers will be graded using the rubric
provided on the syllabus for this course and will be graded on
their content, organization, development, expression, and
mechanics.