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Friday November 7th, 2014 
Bring It, Together 2014 
Andrew Campbell 
Thursday, November 6, 14
Thursday, November 6, 14
“The future is already here — it's just not very evenly distributed.” 
Thursday, November 6, 14
“The future is already here — it's just not very evenly distributed.” 
William Gibson, 1993 
Thursday, November 6, 14
“The future is already here — it's just not very evenly distributed.” 
William Gibson, 1993 
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
A “Digital Native” from Waaay Back 
Thursday, November 6, 14
Thursday, November 6, 14
“Edtech is Elitist” 
Thursday, November 6, 14
“Edtech is Elitist” 
Andrew Campbell, 2014 
Thursday, November 6, 14
“Edtech is Elitist” 
Andrew Campbell, 2014 
Thursday, November 6, 14
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
•lowest median income for single-parent 
families in Ontario 
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
•lowest median income for single-parent 
families in Ontario 
•highest percentage of single-parent 
families in Ontario 
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
•lowest median income for single-parent 
families in Ontario 
•highest percentage of single-parent 
families in Ontario 
•10%+ families are below the Low Income 
Cut Off 
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
•lowest median income for single-parent 
families in Ontario 
•highest percentage of single-parent 
families in Ontario 
•10%+ families are below the Low Income 
Cut Off 
•2x Ontario average on Police Crime 
Severity Index 
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
•lowest median income for single-parent 
families in Ontario 
•highest percentage of single-parent 
families in Ontario 
•10%+ families are below the Low Income 
Cut Off 
•2x Ontario average on Police Crime 
Severity Index 
•Highest vehicle theft rates in Canada 
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
•lowest median income for single-parent 
families in Ontario 
•highest percentage of single-parent 
families in Ontario 
•10%+ families are below the Low Income 
Cut Off 
•2x Ontario average on Police Crime 
Severity Index 
•Highest vehicle theft rates in Canada 
•Academic performance suffer 
Thursday, November 6, 14
Compensatory School: A school where 
a set of financial, academic, social and 
early intervention strategies designed to 
address the poverty cycle and improve 
academic performance are applied. 
•lowest median income for single-parent 
families in Ontario 
•highest percentage of single-parent 
families in Ontario 
•10%+ families are below the Low Income 
Cut Off 
•2x Ontario average on Police Crime 
Severity Index 
•Highest vehicle theft rates in Canada 
•Academic performance suffer 
•Lowest test scores in Ontario 
Thursday, November 6, 14
One Question... 
Thursday, November 6, 14
Where are the computers?? 
Thursday, November 6, 14
Talk to Students 
About Technology 
Thursday, November 6, 14
Talk to Students 
About Technology 
✤ 40% didn’t have a computer at 
home with internet access 
Thursday, November 6, 14
Talk to Students 
About Technology 
✤ 40% didn’t have a computer at 
home with internet access 
✤ Only 1 student had ever used 
an iPad (belonged to her older 
sister) 
Thursday, November 6, 14
Talk to Students 
About Technology 
✤ 40% didn’t have a computer at 
home with internet access 
✤ Only 1 student had ever used 
an iPad (belonged to her older 
sister) 
✤ Most students had 
entertainment/gaming systems 
Thursday, November 6, 14
Talk to Students 
About Technology 
✤ 40% didn’t have a computer at 
home with internet access 
✤ Only 1 student had ever used 
an iPad (belonged to her older 
sister) 
✤ Most students had 
entertainment/gaming systems 
✤ Most students were interested 
in using technology to create 
Thursday, November 6, 14
Thursday, November 6, 14
Canaries in a Coal Mine 
Thursday, November 6, 14
Digital Divide 
“...the growing gap, or social exclusion, between those who have access to the 
new services of the information society, and those who do not.” (C 1996). 
Thursday, November 6, 14
“Every child 
deserves the chance 
to participate in the 
information 
revolution.” 
Bill Clinton, President of The United 
States of America 
State of The Union Address, 2000 
Thursday, November 6, 14
June 2003 
Thursday, November 6, 14
Thursday, November 6, 14
“Those from low SES are less likely 
to have a computer in their own home” 
Thursday, November 6, 14
“Those from low SES are less likely 
to have a computer in their own home” 
“...little evidence of a compensation for 
students from low SES households...” 
Thursday, November 6, 14
Second Level Digital Divide 
Also referred to as the production gap, describes the gap that separates the consumers of content on 
the Internet from the producers of content. 
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
“UWO researchers found education, income, age and 
location were all linked with significant disparity in 
people’s digital competency” 
Thursday, November 6, 14
“UWO researchers found education, income, age and 
location were all linked with significant disparity in 
people’s digital competency” 
“Only 60 per cent of those in the lowest household 
income bracket (below $25,000) reported Internet 
use in the previous year compared to 95 per cent of 
those in the highest ($100,000-plus)” 
Thursday, November 6, 14
Horace Mann 
Education then, beyond 
all other devices of 
human origin, is the great 
equalizer of the 
conditions of men, the 
balance-wheel of the 
social machinery. 
Thursday, November 6, 14
Thursday, November 6, 14
What Is Your Ideal School? 
Why Not? 
Thursday, November 6, 14
iPad Project 
Goal: To provide a class set of Ipads 
Problem: HOW??? 
Thursday, November 6, 14
How Can We Pay For New Tech? 
Thursday, November 6, 14
“Students today are growing up in a 
world where technology and digital 
resources are an integral part of 
their everyday lives. We need to tap 
into that existing knowledge and 
familiarity with technology to make 
learning even more compelling, and 
allow our students to become the 
innovators, entrepreneurs and 
leaders of tomorrow.” 
Liz Sandals, Minster of Education, 
announcing a $150,000,000 Technology 
and Learning Fund 
September 4th, 2014 
Thursday, November 6, 14
Date 
Thursday, November 6, 14
Date 
Thursday, November 6, 14
“One of the goals of the 1997 Funding Formula was to make education 
funding more equitable across the province. (In 2014) the basic structure of 
Date 
the formula remains” 
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
Fundraising 
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
Technology investments which complement 
and do not replace existing school board 
allocations (2011, draft) 
Thursday, November 6, 14
Technology investments which complement 
and do not replace existing school board 
allocations (2011, draft) 
Removed from Final Document (2012) 
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
High income elementary 
schools fundraise at 5X the 
rate of low income schools. 
Thursday, November 6, 14
Thursday, November 6, 14
Thursday, November 6, 14
Schools in Toronto’s most affluent neighbourhoods 
are fundraising 300 times more money per student 
than needier schools 
Thursday, November 6, 14
Schools in Toronto’s most affluent neighbourhoods 
are fundraising 300 times more money per student 
than needier schools 
...children in affluent neighbourhoods are getting 
almost as much as $900 each in educational 
extras...schools in lower-income neighbourhoods 
raise as little as $3 a student 
Thursday, November 6, 14
Partner with a “Not For Profit”: 
Kids Can Fly 
“...an advocate for children from prenatal to 6 years and parenting. In 
addition, it will seek, to ensure early learning and growth 
opportunities, to support ALL children in our community.” 
Thursday, November 6, 14
Why A Not For Profit? 
Thursday, November 6, 14
Why A Not For Profit? 
•Knowledge 
Thursday, November 6, 14
Why A Not For Profit? 
•Knowledge 
•Network 
Thursday, November 6, 14
Why A Not For Profit? 
•Knowledge 
•Network 
•Technical Support 
Thursday, November 6, 14
Why A Not For Profit? 
•Knowledge 
•Network 
•Technical Support 
•Legitimacy 
Thursday, November 6, 14
Why A Not For Profit? 
•Knowledge 
•Network 
•Technical Support 
•Legitimacy 
•Visibility 
Thursday, November 6, 14
Why A Not For Profit? 
•Knowledge 
•Network 
•Technical Support 
•Legitimacy 
•Visibility 
•Control 
Thursday, November 6, 14
Launched Campaign May 2012 
•News outlets 
•TV & Radio 
•Social Media 
Thursday, November 6, 14
Fundraising Targets 
•Service Clubs (Lions, 
Optimists) 
•Foundations 
•Local Businesses 
•Local Government 
Grants 
•Philanthropists 
•Individual Donors 
Thursday, November 6, 14
How Did We Do? 
Thursday, November 6, 14
How Did We Do? 
•No “Big Fish” 
Thursday, November 6, 14
How Did We Do? 
•No “Big Fish” 
•Education is a 
government issue 
Thursday, November 6, 14
How Did We Do? 
•No “Big Fish” 
•Education is a 
government issue 
•Credit Union Partner 
Thursday, November 6, 14
How Did We Do? 
•No “Big Fish” 
•Education is a 
government issue 
•Credit Union Partner 
•Two civic grants 
Thursday, November 6, 14
How Did We Do? 
•No “Big Fish” 
•Education is a 
government issue 
•Credit Union Partner 
•Two civic grants 
•Donation Service Clubs 
Thursday, November 6, 14
How Did We Do? 
•No “Big Fish” 
•Education is a 
government issue 
•Credit Union Partner 
•Two civic grants 
•Donation Service Clubs 
•$10,000+ 
Thursday, November 6, 14
How Did We Do? 
•No “Big Fish” 
•Education is a 
government issue 
•Credit Union Partner 
•Two civic grants 
•Donation Service Clubs 
•$10,000+ 
•Class set of iPads 
Thursday, November 6, 14
What’s The BIG Picture? 
•Tech skills are essential 
•Development requires 
access 
•Access costs $ 
•Therefore low SES 
students need help 
Thursday, November 6, 14
Solutions? 
Thursday, November 6, 14
Funding 
Differential funding (e.g. Alberta) 
Thursday, November 6, 14
Support Bridging Programs 
RCTO, Library, Tech Clubs 
Thursday, November 6, 14
Be Aware 
•Preferential Access 
•Avoid inequitable practices (BYOD, Flip Class) 
•Advocate for change 
Thursday, November 6, 14
Thank You 
@acampbell99 
Thursday, November 6, 14

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Digital divide

  • 1. Friday November 7th, 2014 Bring It, Together 2014 Andrew Campbell Thursday, November 6, 14
  • 3. “The future is already here — it's just not very evenly distributed.” Thursday, November 6, 14
  • 4. “The future is already here — it's just not very evenly distributed.” William Gibson, 1993 Thursday, November 6, 14
  • 5. “The future is already here — it's just not very evenly distributed.” William Gibson, 1993 Thursday, November 6, 14
  • 11. A “Digital Native” from Waaay Back Thursday, November 6, 14
  • 13. “Edtech is Elitist” Thursday, November 6, 14
  • 14. “Edtech is Elitist” Andrew Campbell, 2014 Thursday, November 6, 14
  • 15. “Edtech is Elitist” Andrew Campbell, 2014 Thursday, November 6, 14
  • 17. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. Thursday, November 6, 14
  • 18. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. •lowest median income for single-parent families in Ontario Thursday, November 6, 14
  • 19. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. •lowest median income for single-parent families in Ontario •highest percentage of single-parent families in Ontario Thursday, November 6, 14
  • 20. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. •lowest median income for single-parent families in Ontario •highest percentage of single-parent families in Ontario •10%+ families are below the Low Income Cut Off Thursday, November 6, 14
  • 21. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. •lowest median income for single-parent families in Ontario •highest percentage of single-parent families in Ontario •10%+ families are below the Low Income Cut Off •2x Ontario average on Police Crime Severity Index Thursday, November 6, 14
  • 22. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. •lowest median income for single-parent families in Ontario •highest percentage of single-parent families in Ontario •10%+ families are below the Low Income Cut Off •2x Ontario average on Police Crime Severity Index •Highest vehicle theft rates in Canada Thursday, November 6, 14
  • 23. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. •lowest median income for single-parent families in Ontario •highest percentage of single-parent families in Ontario •10%+ families are below the Low Income Cut Off •2x Ontario average on Police Crime Severity Index •Highest vehicle theft rates in Canada •Academic performance suffer Thursday, November 6, 14
  • 24. Compensatory School: A school where a set of financial, academic, social and early intervention strategies designed to address the poverty cycle and improve academic performance are applied. •lowest median income for single-parent families in Ontario •highest percentage of single-parent families in Ontario •10%+ families are below the Low Income Cut Off •2x Ontario average on Police Crime Severity Index •Highest vehicle theft rates in Canada •Academic performance suffer •Lowest test scores in Ontario Thursday, November 6, 14
  • 25. One Question... Thursday, November 6, 14
  • 26. Where are the computers?? Thursday, November 6, 14
  • 27. Talk to Students About Technology Thursday, November 6, 14
  • 28. Talk to Students About Technology ✤ 40% didn’t have a computer at home with internet access Thursday, November 6, 14
  • 29. Talk to Students About Technology ✤ 40% didn’t have a computer at home with internet access ✤ Only 1 student had ever used an iPad (belonged to her older sister) Thursday, November 6, 14
  • 30. Talk to Students About Technology ✤ 40% didn’t have a computer at home with internet access ✤ Only 1 student had ever used an iPad (belonged to her older sister) ✤ Most students had entertainment/gaming systems Thursday, November 6, 14
  • 31. Talk to Students About Technology ✤ 40% didn’t have a computer at home with internet access ✤ Only 1 student had ever used an iPad (belonged to her older sister) ✤ Most students had entertainment/gaming systems ✤ Most students were interested in using technology to create Thursday, November 6, 14
  • 33. Canaries in a Coal Mine Thursday, November 6, 14
  • 34. Digital Divide “...the growing gap, or social exclusion, between those who have access to the new services of the information society, and those who do not.” (C 1996). Thursday, November 6, 14
  • 35. “Every child deserves the chance to participate in the information revolution.” Bill Clinton, President of The United States of America State of The Union Address, 2000 Thursday, November 6, 14
  • 36. June 2003 Thursday, November 6, 14
  • 38. “Those from low SES are less likely to have a computer in their own home” Thursday, November 6, 14
  • 39. “Those from low SES are less likely to have a computer in their own home” “...little evidence of a compensation for students from low SES households...” Thursday, November 6, 14
  • 40. Second Level Digital Divide Also referred to as the production gap, describes the gap that separates the consumers of content on the Internet from the producers of content. Thursday, November 6, 14
  • 43. “UWO researchers found education, income, age and location were all linked with significant disparity in people’s digital competency” Thursday, November 6, 14
  • 44. “UWO researchers found education, income, age and location were all linked with significant disparity in people’s digital competency” “Only 60 per cent of those in the lowest household income bracket (below $25,000) reported Internet use in the previous year compared to 95 per cent of those in the highest ($100,000-plus)” Thursday, November 6, 14
  • 45. Horace Mann Education then, beyond all other devices of human origin, is the great equalizer of the conditions of men, the balance-wheel of the social machinery. Thursday, November 6, 14
  • 47. What Is Your Ideal School? Why Not? Thursday, November 6, 14
  • 48. iPad Project Goal: To provide a class set of Ipads Problem: HOW??? Thursday, November 6, 14
  • 49. How Can We Pay For New Tech? Thursday, November 6, 14
  • 50. “Students today are growing up in a world where technology and digital resources are an integral part of their everyday lives. We need to tap into that existing knowledge and familiarity with technology to make learning even more compelling, and allow our students to become the innovators, entrepreneurs and leaders of tomorrow.” Liz Sandals, Minster of Education, announcing a $150,000,000 Technology and Learning Fund September 4th, 2014 Thursday, November 6, 14
  • 53. “One of the goals of the 1997 Funding Formula was to make education funding more equitable across the province. (In 2014) the basic structure of Date the formula remains” Thursday, November 6, 14
  • 59. Technology investments which complement and do not replace existing school board allocations (2011, draft) Thursday, November 6, 14
  • 60. Technology investments which complement and do not replace existing school board allocations (2011, draft) Removed from Final Document (2012) Thursday, November 6, 14
  • 63. High income elementary schools fundraise at 5X the rate of low income schools. Thursday, November 6, 14
  • 66. Schools in Toronto’s most affluent neighbourhoods are fundraising 300 times more money per student than needier schools Thursday, November 6, 14
  • 67. Schools in Toronto’s most affluent neighbourhoods are fundraising 300 times more money per student than needier schools ...children in affluent neighbourhoods are getting almost as much as $900 each in educational extras...schools in lower-income neighbourhoods raise as little as $3 a student Thursday, November 6, 14
  • 68. Partner with a “Not For Profit”: Kids Can Fly “...an advocate for children from prenatal to 6 years and parenting. In addition, it will seek, to ensure early learning and growth opportunities, to support ALL children in our community.” Thursday, November 6, 14
  • 69. Why A Not For Profit? Thursday, November 6, 14
  • 70. Why A Not For Profit? •Knowledge Thursday, November 6, 14
  • 71. Why A Not For Profit? •Knowledge •Network Thursday, November 6, 14
  • 72. Why A Not For Profit? •Knowledge •Network •Technical Support Thursday, November 6, 14
  • 73. Why A Not For Profit? •Knowledge •Network •Technical Support •Legitimacy Thursday, November 6, 14
  • 74. Why A Not For Profit? •Knowledge •Network •Technical Support •Legitimacy •Visibility Thursday, November 6, 14
  • 75. Why A Not For Profit? •Knowledge •Network •Technical Support •Legitimacy •Visibility •Control Thursday, November 6, 14
  • 76. Launched Campaign May 2012 •News outlets •TV & Radio •Social Media Thursday, November 6, 14
  • 77. Fundraising Targets •Service Clubs (Lions, Optimists) •Foundations •Local Businesses •Local Government Grants •Philanthropists •Individual Donors Thursday, November 6, 14
  • 78. How Did We Do? Thursday, November 6, 14
  • 79. How Did We Do? •No “Big Fish” Thursday, November 6, 14
  • 80. How Did We Do? •No “Big Fish” •Education is a government issue Thursday, November 6, 14
  • 81. How Did We Do? •No “Big Fish” •Education is a government issue •Credit Union Partner Thursday, November 6, 14
  • 82. How Did We Do? •No “Big Fish” •Education is a government issue •Credit Union Partner •Two civic grants Thursday, November 6, 14
  • 83. How Did We Do? •No “Big Fish” •Education is a government issue •Credit Union Partner •Two civic grants •Donation Service Clubs Thursday, November 6, 14
  • 84. How Did We Do? •No “Big Fish” •Education is a government issue •Credit Union Partner •Two civic grants •Donation Service Clubs •$10,000+ Thursday, November 6, 14
  • 85. How Did We Do? •No “Big Fish” •Education is a government issue •Credit Union Partner •Two civic grants •Donation Service Clubs •$10,000+ •Class set of iPads Thursday, November 6, 14
  • 86. What’s The BIG Picture? •Tech skills are essential •Development requires access •Access costs $ •Therefore low SES students need help Thursday, November 6, 14
  • 88. Funding Differential funding (e.g. Alberta) Thursday, November 6, 14
  • 89. Support Bridging Programs RCTO, Library, Tech Clubs Thursday, November 6, 14
  • 90. Be Aware •Preferential Access •Avoid inequitable practices (BYOD, Flip Class) •Advocate for change Thursday, November 6, 14
  • 91. Thank You @acampbell99 Thursday, November 6, 14