IT IS A PRESENTATION ON UBER WORLD-RACE TO RE-INVENT TRANSPORT

1. RACE TO REINVENT TRANSPORT

2. HISTORY OF TRADITIONAL
TAXI SERVICES
• Traced back to
1640.
• Started in US in the
late 1800.
• Full-fledged ply
from the year 1911.

3. TRADITIONAL WORKING
OF TAXI SERVICES IN INDIA
• How it used to work.
• Additional surcharges
for luggage, late-night
rides and toll taxes.
• Absence of good
transport.

4. PROBLEMS IN THE TRADITIONAL SYSTEM
• Prisoners of a system.
• Stuck in denial.
• Not innovative enough.

5. INTRODUCTION TO MODERN TAXI SERVICES

6. INTRODUCTION TO MODERN TAXI
SERVICES
• App-only
• Cashless payments
• Security concerns
• Pre-booking
facilities.

7. INTRODUCTION TO
• Was founded by Garrett Camp and Travis Kalanick
in 2009 as UberCab.
• The company received $200,000 in seed funding
that same year.
• By the end of 2011, Uber had raised $44.5 million
in funding.

8. FACTS AND FIGURES
 FUNDING
• Google venture, invested $250 million in 2013.
• Baidu, Chinese search engine also invested in the
year 2014.
• Toyota, made an undisclosed investment in 2016.

9. • PARTNERSHIP
• 2015- launched the Ubermilitary Families to hire
more military dependents and existing military
family organizations.
• 2015 and 2016 partnerships with following
companies to encourage trips from first to last of
the public transit.

10.  South-eastern Pennsylvania Transportation Authority
(SEPTA).
 Metropolitan Atlanta Rapid Transit Authority(MARTA).
 Los Angeles County Metropolitan Transportation
Authority(LACMTA).
 Dallas Area Rapid Transit(DART).
 Pinellas Suncoast Transit Authority (PSTA)

11. WORKING OF UBER

12. Services of uber
• Uber X
• Uber XL
• Uber Select
• Uber Black
• Uber Pool
• Uber Go

13. Pricing and payment

15. Surge pricing

16. Value proposition
• High quality service
• Fair pricing system
• Easy to use and understand
• Offers and discounts for passengers
• Additional source of income for driver
• Flexible working schedule

17. Competition

18. Uber’s Marketing Approach and Competitive
Strategies
• Launch
• Build up
• Amplification
• Sustenance
• Growth

20. Competitive Analysis

22. Future Oriented
• UberAlternate: Similar to UberX but use different modes such as
Bicycles and Motorbikes
• UberAlternateX: High End luxury transport.
• UberTour: For tourist attraction within the city/country
• Driveless Uber: Uses driverless car , when it is legal and available.
• UberNext: Predict the need of ride based on data , schedule .

23. Future-oriented
• UberFresh:
Planning to deliver food and packages
• Trucking :
Acquired OTTO , autonomous-lorry co. , for around $600m and 20%
of Uber’s future profits.
• Uber Boat :
Water Taxis at a tap of button

24. THANK YOU