Hindustan Petroleum Corporation Limited (HPCL) is an Indian oil and natural gas company with its Headquarters at Mumbai, Maharashtra. 25% market-share in India among public-sector companies (PSUs) and a strong marketing infrastructure. The company is Ranked 367th on the Fortune Global 500 list of the world's biggest corporations as of 2016. On 24 October 2019 the company was conferred with Maharatna status. HPCL owns & operates 2 major refineries producing a wide variety of petroleum fuels & specialties Mumbai (West Coast) of 7.5 Million Metric Tonnes Per Annum (MMTPA) capacity Visakhapatnam, (East Coast) with a capacity of 8.3 MMTPA.

1. A STUDY ON LUBRICANTS AT
HINDUSTAN PETROLEUM
ARJUN REGHU
20191005
Data is secondary (sources are in bibliography)
UNDER THE GUIDANCE OF
Dr Narayan Baser
Associate Professor
School of Petroleum Management

2. INTRODUCTION
Hindustan Petroleum Corporation Limited (HPCL) is an Indian oil and natural gas company with its
Headquarters at Mumbai, Maharashtra.
25% market-share in India among public-sector companies (PSUs) and a strong marketing infrastructure. The
company is
● Ranked 367th on the Fortune Global 500 list of the world's biggest corporations as of 2016.
● On 24 October 2019 the company was conferred with Maharatna status.
HPCL owns & operates 2 major refineries producing a wide variety of petroleum fuels & specialties
● Mumbai (West Coast) of 7.5 Million Metric Tonnes Per Annum (MMTPA) capacity
● Visakhapatnam, (East Coast) with a capacity of 8.3 MMTPA.

3. HPCL LUBRICANTS
● HP Lubes is an integral part of Hindustan Petroleum Corporation Limited, committed to
providing energy and fuelling growth in every significant area of development.
● HP Lube market share is around 40%
● The HP engine oil product range cover over 300 brands of lubricants, grease and
specialties catering to the automotive as well as the industrial sector. HPCL has lube
blending plants at Mumbai, Kolkata, Chennai and Silvassa.

4. LUBRICANT
A lubricant (sometime referred as “Lube”) is a substance (often a liquid) introduced
between two moving surfaces to reduce the friction between them, improving
efficiency and reducing wear. It may also have the function of resolving or
transporting foreign particles and of distributing heat
lubricants contain 90% base oil (most often petroleum fractions, called mineral oils)
and less than 10% additive

5. LUBRICANT SEGMENT
https://www.fortunebusinessinsights.com/industry-reports/segmentation/lubricants-market-101771

6. ● LAAL GHODA
● MILCY
● MILCY TURBO
● CHAMPION
● HP NO 1
● CRUISE
● CRUISE
CLASSIC
● HP ACE
● RACER
● RACER 4
EXCEL
LUBRICANT PRODUCT LINE IN ENGINE OIL
SEGMENT
https://www.fortunebusinessinsights.com/industry-reports/segmentation/lubricants-market-101771

7. The various processing steps are:
● Deasphalting unit: Asphalt from the lube base stocks is removed by solvent extraction process.
● Aromatics Extraction: Aromatic hydrocarbons are removed by solvent extraction process to
improve viscosity.
● De-waxing: This is another solvent extraction process which removes wax from the lube base
stock
● Hydro-finishing: After the series of extraction processes. The lube base stock is treated with
hydrogen (hydro-finishing process) to improve colour and give stability.
● Finally, additive chemicals in small doses are added to boost certain properties.
LUBE OIL MANUFACTURING PROCESS
23

8. INDIAN AUTOMOTIVE LUBRICANT MARKET
Total demand for finished lubricants in India is estimated at over 1,600 kilo tones. The Lube
market consists of two major segments, automotive and industrial.
The Indian automotive lubricants market is largely price sensitive and volume growth is
stagnating due to longer lasting lubricants.
The market is fragmented with over 22 big and small manufacturers and with the spate of
mergers and acquisitions (M&A), only a handful of big companies enjoy a major market share.
Companies are adopting a more customer-oriented approach where they are likely to focus on
creating brand awareness through print and visual media.
For example, promotional campaigns and trade shows offering gifts to their customers are
methods of driving sales of automotive lubricants.

9. MARKET SIZE AND GROWTH RATE
https://www.fortunebusinessinsights.com/industry-reports/segmentation/lubricants-market-101771

10. KEY SUCCESS FACTORS FOR LUBRICANTS
● BRAND NAME
● BRAND IMAGE
● PROPER AND LONGER SUPPORT
DISTRIBUTION CHANNELS
● QUALITY OF PARENT BRAND
● NEW TECHNOLOGY
● PRICES AND PROMOTION
● ABOVE THE LINE(ABL)
● BELOW THE LINE PRODUCTION(BTL)
● TIE UPS WITH OEMs
● ENVIRONMENT FRIENDLY
40

11. 53
MARKETING CONCEPT
PORTER'S FIVE FORCES

12. 55

13. ● Don M. Pirro; Martin Webster; Ekkehard Daschner (2016). Lubrication Fundamentals (Third Edition,
Revised and Expanded ed.). CRC Press. ISBN 978-1-4987-5290-9.
● API 1509, Engine Oil Licensing and Certification System, 15th Edition, 2002. Appendix E, API Base
Oil Interchangeability Guidelines for Passenger Car Motor Oils and Diesel Engine Oils (revised)
● https://www.bloomberg.com/quote/HPCL:IN
● https://en.wikipedia.org/wiki/Lubricant
● https://en.wikipedia.org/wiki/Hindustan_Petroleum
● https://en.wikipedia.org/wiki/Grease_(lubricant)
● https://dir.indiamart.com/indianexporters/o_lubric.html
● https://www.hplubricants.in/
● https://www.hindustanpetroleum.com/
● https://www.hindustanpetroleum.com/webelieve
● https://www.hindustanpetroleum.com/aboutus
● https://www.moneycontrol.com/competition/hindustanpetroleumcorporation/comparison/HPC
SOURCES OF DATA

14. ARJUN REGHU 20191005
Fin.