2. Agenda
• Experiencia de los estudiantes trabajando
en un Blog.
• Discutir lo que debe ser un Blog y sus
connotaciones en la Salud Pública.
• Relacionar y contrastar las herramientas
sociales hasta el momento.
3. Blogs
• CommonCraft:
http://www.commoncraft.com/video/blogs
– Blogs are changing the idea of news in the
21st century
– Blogs are organized
– An important role of blogs is bringing like-
minded people together
– Blogs facilitate conversation and networking
4. What Are Blogs?
• Comes from “web-log”
• Single page websites featuring
written entries
• Can have links to other web pages
• Reverse chronological order
• Blogosphere
• Personalized Publishing
5. Blogs
• Web publishing tool
• Typically a single owner
• Utilized to convey information and
express opinions
• Diary like – monthly calendar indicating
days with entries
• Comments usually encouraged
• Blogroll – links to related blogs
10. Blogs y Microblogging
Blogs. Definición
En español también
denominado bitácora:
• Periódicamente actualizado.
• Recopila cronológicamente
textos o artículos de uno o
varios autores, apareciendo
primero el más reciente.
• El autor conserva siempre la
libertad de dejar publicado lo
que crea pertinente.
11. What Does it Do?
• Many different types
(photoblog, videoblog…etc… )
• Social networking sites
• Post entries – can be an online journal, or for
specific topics
• Way of communicating with friends, and
people in the network
• Some companies use it to communicate
cross-departmentally
12. How does it work?
• Simple Concept, Easy Interface
• Web applications with external
database: WordPress, Drupal
• Hosted Solutions: Blogger, MySpace
• Corporate blogging encouraged on
open platforms: IBM employees use
Movable Type, WordPress, and many
others
13. Blogs y Microblogging
Blogs. Características (I)
• Actualización
• Organización
• Conversación
ENTRADA / POST
14. Blogs y Microblogging
Blogs. Características (I)
• Actualización
TEMÁTICA
• Organización
• Conversación
CRONOLÓGICA
15. Blogs y Microblogging
Blogs. Características (I)
• Actualización
• Organización
• Conversación
16. Blogs y Microblogging
Blogs. Características (II)
• Simplificación
• Distribución
• Altamente
temáticos
17. Blogs y Microblogging
Blogs. Características (II)
• Simplificación
• Distribución
• Altamente
temáticos
18. Blogs y Microblogging
Blogs. Características (II)
• Simplificación
• Distribución
• Altamente
temáticos
20. Blogs y Microblogging
Blogs. Tipología. Blog personal
Primun non nocere
Rafa Bravo
http://rafabravo.wordpress.com/
21. Blogs y Microblogging
Blogs. Tipología. Blog temático
Pediatría basada en
pruebas
http://www.pediatriabasadaenpruebas.com/
22. Blogs y Microblogging
Blogs. Tipología. Fotoblog
Clouds
http://www.fotolog.com/_clouds_/
23. Blogs y Microblogging
Blogs. Tipología. Videoblogs
Videoblog de
Ciencia
http://videoblogciencia.blogspot.com/
24. Blogs y Microblogging
Blogs. Tipología. Audioblogs (podcasting)
Portal Mayores.
Podcast
http://www.imsersomayores.csic.es/documentacion/multimedia/podcast/index.html
Más información ¿Qué es un podcast?http://www.youtube.com/watch?v=fhEYbVocd98
25. Blogs y Microblogging
Blogs. Tipología. Edublogs
Taller de Edublogs
http://edublog.lacoctelera.net/
Blogs de Profes. Aulablog.com: http://aulablog.com/edublogs/
26. Blogs y Microblogging
Blogs. Tipología. Corporativos / Institucionales
Blog de la
Comunicación en
Salud del Clínic
http://blog.hospitalclinic.org/es
27. Blogs y Microblogging
Blogs. Tipología. Corporativos / Institucionales
Blog. Plan de Calidad
del Sistema Nacional
de Salud
http://blog.plandecalidadsns.es/
34. Blogs y Microblogging
Estructura de un blog
CABECERA
ENTRADA / POST
COMENTARIOS
CLASIFICACIÓN POST
ENLACE PERMANENTE
BLOGROLLING
35. Blogs y Microblogging
Estructura de un blog
CABECERA
ENTRADA / POST
COMENTARIOS
CLASIFICACIÓN POST
ENLACE PERMANENTE
BLOGROLLING
SINDICACIÓN (RSS)
36. Example of a blog page: notice the entries take up most of the
page, but the left hand margin shows links to other sites.
Howstuffworks Blogging
http://computer.howstuffworks.com/blog1.htm
37. A list of “tags” each of
which is linked to
bloggers posting on a
given topic.
The IBM “Blogroll”
http://domino.research.ibm.com/ibmcom/planetibm.
nsf/pages/bytag.html?Open&tag=blogging
38. IBM “Global Innovation Outlook” Blog Links to other
http://gio.typepad.com/ newsfeeds,
Today’s entry
blogs, sites
39. Blogs y Microblogging
¿Cómo crear un blog?
A través de herramientas gratuitas de creación de
blogs. Existen dos tipos:
• Herramientas on-line gratuitas (son sencillas, no es
necesario instalar ningún programa; pero menos
flexibilidad). Ejemplos: Blogger, LiveJournal, La
Coctelera, Blogia, Bitacorae, Wordpress.
• Herramientas alojadas en un sitio web (más
flexibilidad y creatividad, pero más complejas de
manejar, además de la necesidad de tener alojamiento
web con capacidad para generar base de datos).
Ejemplos: Wordpress, MovableType.
40. Blogs y Microblogging
PASOS PARA CREAR UN BLOG EN BLOGGER:
• Crearse una cuenta en Google. Lo más fácil es
crearse una cuenta de correo-e con GMAIL.
41. Blogs y Microblogging
2.Acceder a la página principal de Blogger
(http://www.blogger.com) y acceder con
el usuario y contraseña de GMAIL.
42. Blogs y Microblogging
3.Rellenar los datos: Nombre que se va a
mostrar cuando se creen entradas o posts.
4.Aceptar las condiciones del Servicio
43. Blogs y Microblogging
5.Elegir un título para el Blog
6.Elegir una dirección web para el Blog
(comprobar la disponibilidad)
45. Blogs y Microblogging
8.Se ha creado el blog!!!!
9.Aparecen dos enlaces
a. Empezar a publicar
b. Opciones avanzadas de configuración
46. Blogs y Microblogging
9.b. Opciones avanzadas de configuración:
• Configurar un dominio personalizado: Crea
un dominio personalizado para tu blog o usa
uno que ya tengas.
• Herramienta de importación de blog:
Importa un blog de Blogger existente a este.
48. Blogs ¿Qué blogs puedo consultar?
Enlaces con recopilación de blogs:
– http://delicious.com/guiasalud/blogs
– http://www.netvibes.com/ernestobarrera#BLOGs
– http://www.infodoctor.org/rss/bitacoras.php
– http://www.opinionras.com/index.php?q=node/309
– http://www.opinionras.com/index.php?q=node/356
– http://www.opinionras.com/index.php?q=node/354
49.
50.
51. Enterprise 2.0 – CEO Blog
Topics
• Health and wellness
•Community Outreach
•Smoking Cessation
•Medical Innovation
52.
53.
54.
55. Ejemplos
• Clinical Education
Clinical Case and Images
• CEO Blogs
RunningAHospital.blogspot.com
• Physician experience blogs
◦ Kevin MD
• Health IT blogs
Healthcare IT Guy
62. Different from existing technology?
Advantages Disadvantages
• Collaboration & hierarchical • Easy access to information
“tagging” structure about people, privacy concerns
• Community formation, two-way • Leaking of internal corporate
connection information might have very
damaging results for business
• More personalized than operations
marketing
• While “tagging” and additional
• Low cost or free in many cases, meta-data help structure the
no training required data (e.g. for data mining), it is
• Faster communication than still largely unstructured
traditional methods
63. Why Blog?
• Inexpensive, non-techie, easy/quick to • Expand services to those across your
launch organization
• Capture, annotate information • Increase productivity and info exchange
through better time management and
– Indicate document relevancy, provide resource allocation
taxonomy, create info relationships
• Seamless access via internal network
– Make info visible that would
– Read the website, receive RSS feeds or
otherwise be overlooked updates through email
– Document management tool, from • Promote internal marketing for
micro to macro individual, group/dept. and/team
(personal, departmental, organization initiatives, projects (long and short term)
al)
• Content is searchable, browsable, archived
• Excellent adjunct/alternative to email and users can comment
overload – Alternative to vast, impenetrable file folders
– Leverage your research and ability to of emails
disseminate it – valuable database is created and expanded
continuously
• Create and promote key relationships – Inexpensive, practical KM system that does
within and across departments, groups not require lots of $
and services
64. More Reasons Why You Should Blog
• Identify and target your users • Branding/marketing vehicle for your
• Provide channels of information library – good PR
– Choice/selection in data stream – Offers tangible, ongoing
– From the general to the documentation of work product
granular, your readers can – Justify
choose if you offer them a range resources, staffing, additional
of content services
• Supplementing info/data/resources • Where is that report, news
from websites, e-newsletters, paid article, survey, training manual?
subscription services, online – Promote, maximize internal
databases collaboration, knowledge base
• Aggregate your current publishing management of resources, tasks
formats and projects
– Intranet • Real time publishing
– Portal – Direct, no intermediary req’d
– Websites • You are the expert
– Handouts/brochures – Blogging will focus and expand
– Power Points upon your skills
– Emails – Level the playing field…minimize
barriers and increase
– Newsletters visibility, communications, integra
tion of resources
65. Blogging Essentials
benefits, people, time, cost
• Is a blog the app you should choose • Obtain stakeholder buy-in
– Who are you trying to serve, and why • Demo the service, request
• Needs assessment suggestions, comments and input
– Have a specific goal, review progress • Respond quickly by adapting the blog
and assess value to incorporate additional data
• Who is responsible for – narrow or expand content and
maintenance/updating specifications
• Blogs can be “back-office” or front and • Is one blog sufficient, or do you need
center multiple blogs?
– Determine scope…or niche • Address usability, functionality, value
• Establishing and populating the blog(s) for time spent
with content • Stay on message…focus, focus, focus
– review resource options with key – readers have limited time
members of departments, practice • Verify, vet, validate content
groups or areas whom you wish to serve.
– choose your source materials very
carefully
66. What to Blog About?
Share the Knowledge
• new or ongoing projects – close the loop
• new services, or current ones that require better promotion/info dissemination
• KM initiatives
– Evaluation, design, implementation, roll-out, testing
• Tasks – group/departmental
– Organizational tool, management tool
• Password database, subscription database, calendar of events
• training
• presentations
• topical/subject specific research
• practice development
• clients
• virtual reference, electronic services, cataloging
• from topics specific or broad, it is up to you!
67. What Does Blogging Involve:
Got Content!
• Assignment: monitor, track, locate (through all avenues
available…fee and free)… find needle in haystack and make it
look easy!
• validate, verify, analyze
• review, edit, append info as req’d (PDF, Word docs, Excel,
graphics, audio, video)
• seek feedback, comments, contributions
• publish, disseminate, update (the updating part is the real
kicker)…commitment is key!
• don’t start what you can’t continue – Feed the Blog!
• time management is essential
68. Benefits
• Blogs are more personal, IBM viewers are more
comfortable with the information they receive from
employees and feel it is more reliable and personal.
• Used INTERNALLY to enhance the communication and
culture in corporation
• Used EXTERNALLY for marketing, branding or PR
69. Risk/Cost
• information released is
not filtered before posting • loss of employment or other
potential leak out of consequences when there’s
company secrets, get a violation of info posted on
company is legal issues company websites
and give company wrong
image
70.
71.
72. Estudiante de Medicina Bloguero
• BertalanMeskó, MD
graduated from the
University of
Debrecen, Medical
School and Health
Science Center in
2009 and started
PhD in the field of
personalized
genomics.
93. Referencias
• BertalanMesko. Medicine 2.0 with the eye of a medical student
blogger. http://www.slideshare.net/NCurse/medicine-20-with-the-
eye-of-a-medical-student-blogger-presentation
• CommonCraft. Blogs. http://www.commoncraft.com/video/blogs
• Gobierno de Aragon. CursoAplicaciones de la Web 2.0. Web social
ySalud.
• IBM: Case Analysis. Blogs
• John Sharp. Digital Customer in Health Care.
http://www.slideshare.net/JohnSharp/digital-customer-in-health-
care-1198211
• Sabrina I. Pacifici. Corporate Blogging. www.bespacific.com