George Spalding, EVP of Pink Elephant, explores the “Bring Your Own Device” (BYOD) trend, the opposing perspectives of staff and the company, and what BYOD means for IT people.

1. George Spalding
Executive Vice President
Pink Elephant
BYOD
Trends, Challenges, Pitfalls and Tips
1

2. IT Service Concepts
“People do not want quarter-inch drills.
They want quarter-inch holes.”
Professor Emeritus Theodore Levitt, Harvard Business School
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved.

3. Trends?
 Cloud
 Is it the same conversation?
 Consumerization of IT
 Has nothing to do with Social Media
 Has everything to do with Dropbox
 BYOD – Bring Your Own Device
 Who pays for what? Is it cheaper?
 Who is liable? Finger pointing?
 SYOD – Support Your Own Device
 Stealth Outsourcing?
 Crowd Sourcing?
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 3

4. Challenges? Pitfalls?
 Data Security
 Where is my data?
 in the Cloud? On the hard drive in the cloud?
 Dropbox just reported a security breach
 On the device? Yours? Mine?
 Across the wire? In the Air? Wi-Fi? 3G?
 Just exactly where is the outside perimeter of my
network infrastructure?
 Compliance
 Will employees adhere to policies?
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 4

5. Employee Compliance?
 Recent ComputerWorld Survey (6/12) of college grads,
ages 21-29, in 15 countries revealed:

BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 5

6. Employee Compliance?
 Recent ComputerWorld Survey (6/12) of college grads,
ages 21-29, in 15 countries revealed (Cont.):

BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 6

7. Tips for BYOD
Policies
 What are you waiting for? Educate
yourself now!
 Corporate-liable? Individual-liable?
 Create policies governing where
corporate data can be stored? in the
Cloud? On the device?
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 7

8. Tips for BYOD
Virtualization
 Virtual Desktop Infrastructure (VDI)
may be the ultimate solution
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 8

9. Tips for BYOD
Compliance
 Is your organization subject to data
security regulations? Will BYOD
pass muster?
 Educate employees about policies!
WIIFM?
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 9

10. Conclusions
 The Cloud is Inevitable – Adopt a Cloud
Strategy
 BYOD is Inevitable – Create a BYOD policy
today
 Design the Service with BYOD and the
Cloud in Mind
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 10

11. Conclusions
 Take Special Care with Service Levels for
the Business – Understand their true
requirements in detail
 Understand your Accountability and Liability
with regard to Corporate Compliance and
the Business
 Negotiate SLA’s with the Business that
include BYOD
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 11

12. Thank You
George Spalding
g.spalding@pinkelephant.com
http://twitter.com/gspalding11
PINK ELEPHANT
www.pinkelephant.com
BYOD – Trends, Challenges & Tips © Pink Elephant, 2012. All Rights Reserved. 12