Crevativty & innovation PPT ON ENTERPRENUER MANAGEMENT MBA

BY:- BABASAB PATIL
4/10/2013 Babasabpatilfreepptmba.com
Creativity
and
Innovation

WHAT IS Creativity
 Creativity is a mental process involving the
generation of new ideas or concepts, or new
associations of the creative mind between
existing ideas or concepts.
 An alternative conception of creativity is that it
is simply the act of making something new.
?

Need of Creativity
 Creativity can be used when confronted
with a decision making problem.
 People differ in their inherent creativity.
 To over come from routine.

What is innovation
• Innovation is about creating value and
increasing efficiency, and therefore
growing your business.
• "Without innovation, new products, new
services, and new ways of doing business
would never emerge, and most
organizations would be forever stuck doing
the same old things the same old way.”

Thomas Edison
“I have not failed, I’ve just found 10,000
ways that won’t work”.

How innovative are you?
• Remove three sticks to leave four

Distinguishing between
creativity and innovation
• Creativity is typically used to refer
to the act of producing new ideas,
approaches or actions.
• Innovation is the process of both
generating and applying such
creative ideas in some specific
context.

Distinguishing between creativity and
innovation
• In the context of an organization, therefore, the term
innovation is often used to refer to the entire process
by which an organization generates creative new ideas
and converts them into novel, useful and viable
commercial products, services, and business practices.
• While the term creativity is reserved to apply
specifically to the generation of novel ideas by
individuals or groups, as a necessary step within the
innovation process.

• innovation "begins with creative ideas,„
• "...creativity by individuals and teams is a
starting point for innovation; the first is a
necessary but not sufficient condition for
the second.„

 Alternatively,there <is no real difference
between these terms, as creativity is both
novel and appropriate <,,(which implies
successful application).
 It seems that creativity is preferred in
art contexts whereas innovation in
business ones.

Obstacles to Work
Creativity
 ORGANIZATIONAL IMPEDIMENTS such as internal
political problems, harsh criticism of new ideas,
destructive internal competition, avoidance of risk and
overemphasis on the status quo
 WORKLOAD PRESSURES such as extreme time
pressure, unrealistic expectations, or distractions

components of creativity &
innovation
Intrinsic
task motivation
Creative thinking
skill
Expertise is the foundation
for all creative work

Organizacional Climate
Organisational Innovation
Organisational Culture
Leadership Style
Resources & Skills
Structure & Systems
Determinants of Organisational
Creativity and Innovation (AIC)

Components of Individual Creativity
Creativity
Skills
Intrinsic
Motivation
Expertise
C

Organisation
Creativity
Increasing
Energy &
Effectiveness
Under Pressure
Building
Trusting
Relationships
Creating
the Future
Innovation &
Unique Potential
Success
Initiative

Innovation within the
organization depends upon:
• Organizational Motivation – the basic orientation of the
organization toward innovation; shared vision; providing
rewards and recognition; lack of internal politics, and lack of
overemphasis on the status quo.
• Resources – everything the organization has available to aid in
the area targeted for innovation, including time, funding,
information and materials.

Cont..
• Management Practices – allowing freedom and
autonomy in the practice of work; providing
challenge; specifying clear strategic goals and
forming work teams comprised of individuals with
diverse skills and perspectives.

Thinking provides knowledge, Knowledge
makes you great.

THANK U

Crevativty & innovation PPT ON ENTERPRENUER MANAGEMENT MBA

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