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How to Win the Recruiting Battle

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How to Win the Recruiting Battle

  1. Rusty Lindquist V P O F S T R A T E G I C H R I N S I G H T S B A M B O O H R Thad Price V P O F P R O D U C T J O B S 2 C A R E E R S J O I N T H E C O N V E R S A T I O N O N T W I T T E R U S I N G # B A M B O O H R
  2. The World Has Changed
  3. 1 Recruiting 10 years ago
  4. Achangedperspective
  5. Organizational Power Organizational power goes to the group that deals with the biggest problems Alfred Marshall economist
  6. 1 Employment marketing
  7. 1 Candidate Personas “A candidate persona is a fictional representation of your ideal hire for a specific role. It is based on as much real data as possible, along with educated guesses about experience, goals, motivations, and concerns.” -Recruiting Social
  8. 1 Candidate Personas • What is their demographic (answering: who is this person)? • What inspires and motivates them? • What concerns are they likely to have? • What does their career history likely look like? • What constraints may they be having? • What pains might they be experiencing? • What is their level of seniority? • What do all these things imply about who they are? • What predispositions might they have? • Where do these people hang out? • What type of message do these people respond to? • What type of writing do these people respond to? • What does their typical day look like? • What is the best time of day to reach them? • What do they value most? • Where do they go for information? • What do they care about from an employer?
  9. 1 Candidate Personas • Identify the highest-performing recruiting channels • Identify potential ad-placement opportunities • Build a message, and job description that resonates • Communicate in a language they respond to • Build a job description that addresses their pains • Create differentiation for your “product” and “message” • Elicit an emotional response from your candidate • Prepare you to interview for ideal characteristics and attributes, not just job history and talents and their results
  10. 1 Market Differentiation
  11. 1 Employer Brand
  12. 1 Employer Brand v HOW OUTSIDE-IN (CONVENTIONAL) INSIDE-OUT (REMARKABLE) WHY Values Mission Beliefs Culture | Corp. Brand HR ActivitiesEmployee Perception Candidate Perception WHAT
  13. Employer Brand Recruitment costs Awareness Recruitment funnel Candidate quality Candidate quantity Acceptance rate Negotiating power Employee Retention Employee Engagement Employee Performance Work Culture Organizational Performance
  14. J O B D E S C R I P T I O N S Employer Brand
  15. 1 Millennials of the workforce by 2018 50% expect to stay less than three years 91%
  16. 1 Millennials Company culture is critical, where they work is part of their social story. culture and their mindset Millennials place an especially high focus on finding work that is meaningful to them. They look for a “cause”. meaning Millennials have an “always on” job- seeking mentality, even when satisfied with their current job. search
  17. 28 15 1 Millennials and their job-search weeks on average Take Search resources Use
  18. 1 Millennials Optimize it! 53%Visit a company’s website what you can do about it
  19. 1 Millennials trust peer reviews Be transparent Millennialswhat you can do about it
  20. 1 Company wins Share Millennialswhat you can do about it
  21. for awards Apply Millennialswhat you can do about it
  22. Create talent communities and take advantage of all the resources job seekers use to look for work. Communities Attract millennials through several channels: social, awards, company pages, job boards etc. Channels what you can do about it Millennials
  23. 1 The gig economy The same thing is happening in recruiting. On-demand employment is an alternative, or a supplement, to a full time job.
  24. US workers are 1099 42million Projected increase by 2020 of the workforce has a second job 34% Millennials freelance 1of 3 65million The gig economy
  25. 1 The gig economy Recruiting technology has to keep up! 10% of the jobs on Jobs2Careers are gigs.
  26. The gig economy Whatcanyoudoaboutit? • Understand Your Enemy • Think Differently • Be accommodating • Think like a marketer • Try before you buy
  27. The role of mobile of job seekers search jobs from a mobile device 70% of them expect to be able to apply on a mobile device 27%
  28. The role of mobile VS Mobile Friendly Mobile Optimized Whatcanyoudoaboutit?
  29. The role of mobile decrease in time to hire 13% increase in quality of applicants 19% BENEFIT OF OPTIMIZATION: W H A T C A N Y O U D O A B O U T I T
  30. The role of mobile Whatcanyoudoaboutit? Urge your ATS to get mobile optimized Use sites that let you use mobile in their strategy
  31. Employees are your greatest assets • Get involved in the community • Build CSR programs • Promote company involvement • Wear company gear • Turn employees into brand ambassadors • Build referral programs
  32. • Understand your value. • Understand and speak to the goals • Speak their language and advocate Advocating for your Recruiting Needs
  33. Thank you! Follow BambooHR and Jobs2Careers on social media: bamboohr.com/blog | jobs2careers.com/news
  34. Questions? BambooHR Receive a free job posting on our ATS and full HRIS for one week. We will contact everyone within the next few days to set this up. Contact sales@jobs2careers.com for a free demo and assessment. Jobs2Careers