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Innovation through Integration:Crossing Academic and Cultural Lines by Design 1 KA Watson, Coastline CC
Innovation through integration Background Theoretical and philosophical (e.g., the “Other”) Practical (e.g., “diversity” dealings) Functional  In business                                           In design In language and culture courses 2 KA Watson, Coastline CC
Innovation through integration The business school model, Rotman-style Salience Causality Architecture Resolution 3 KA Watson, Coastline CC
Innovation through integration Rotman-style “salience” Mental triage, deciding what is/is not relevant Consideration of multiple variables Weighing of numerous options Consideration of consequences KA Watson, Coastline CC 4
Innovationthrough integration Rotman-style “causality” Seek and exploration Seek the non-linear Seek the multi-directional Seek interrelationships  Seek the “prime cause” KA Watson, Coastline CC 5
Innovation through integration Rotman-style “architecture” Model-building Module-building Care to avoid “narrow perfectionism” Backgrounding/foregrounding in turns KA Watson, Coastline CC 6
Innovation through integration Rotman-style “resolution” Using challenges as forms of physical tension Using physical tension as impetus to creativity Using problems as aspects of a “messy whole” Moving always toward the optimal KA Watson, Coastline CC 7
Innovation through integration The design school model Mood                                        Context Requirements Design solutions Design evaluation 8 KA Watson, Coastline CC
Innovation through integration Cottong/Burney-style “mood” “Atmosphere” Transformative thought Creative process-building  for innovation Cultural sensitivity KA Watson, Coastline CC 9
Innovation through integration Cottong/Burney-style “context” Human: who will use… Practical: what used for…. Significance triage                    KA Watson, Coastline CC 10
Innovation through integration Cottong/Burney-style “requirements” Business needs User goals Responsiveness to business, economics, and humans KA Watson, Coastline CC 11
Innovation through integration Cottong/Burney-style “design solutions” First, propose many rough concepts Second, discuss the concepts Third, entertain alternative perspectives of concepts Fourth, foster a feeling of  concept “ownership” KA Watson, Coastline CC 12
Innovation through integration Cottong/Burney-style “design evaluation” Test  alternatives among real users Use “beta-testing” practices Use “quality testing” Evaluate and re-evaluate continuously KA Watson, Coastline CC 13
Innovation through integration Language and culture model, Coastline-style Brainstorming Defining a problem Role-playing Applying alternative strategies 14 KA Watson, Coastline CC
Innovation through integration Coastline French language/culture-style “problem defining” Determine each learner’s mood Determine preferred learning styles Determine central goal and ancillaries Experiment!                   KA Watson, Coastline CC 15
Innovation through integration Coastline French “role playing” Experimentation                                   Engagement Immersion Argumentation à la française Spherical growth KA Watson, Coastline CC 16
Innovation through integration Coastline French “problem-solving alternatives” Empathy development               Thought process development Productivity development Creativity development Non-evaluative, transdisciplinary thought development KA Watson, Coastline CC 17
Innovationthrough integration is… Cross-cultural, literally and figuratively Cross-generational Transdisciplinary 18 KA Watson, Coastline CC

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Lg09 Integrative Thinking[1]F

  • 1. Innovation through Integration:Crossing Academic and Cultural Lines by Design 1 KA Watson, Coastline CC
  • 2. Innovation through integration Background Theoretical and philosophical (e.g., the “Other”) Practical (e.g., “diversity” dealings) Functional In business In design In language and culture courses 2 KA Watson, Coastline CC
  • 3. Innovation through integration The business school model, Rotman-style Salience Causality Architecture Resolution 3 KA Watson, Coastline CC
  • 4. Innovation through integration Rotman-style “salience” Mental triage, deciding what is/is not relevant Consideration of multiple variables Weighing of numerous options Consideration of consequences KA Watson, Coastline CC 4
  • 5. Innovationthrough integration Rotman-style “causality” Seek and exploration Seek the non-linear Seek the multi-directional Seek interrelationships Seek the “prime cause” KA Watson, Coastline CC 5
  • 6. Innovation through integration Rotman-style “architecture” Model-building Module-building Care to avoid “narrow perfectionism” Backgrounding/foregrounding in turns KA Watson, Coastline CC 6
  • 7. Innovation through integration Rotman-style “resolution” Using challenges as forms of physical tension Using physical tension as impetus to creativity Using problems as aspects of a “messy whole” Moving always toward the optimal KA Watson, Coastline CC 7
  • 8. Innovation through integration The design school model Mood Context Requirements Design solutions Design evaluation 8 KA Watson, Coastline CC
  • 9. Innovation through integration Cottong/Burney-style “mood” “Atmosphere” Transformative thought Creative process-building for innovation Cultural sensitivity KA Watson, Coastline CC 9
  • 10. Innovation through integration Cottong/Burney-style “context” Human: who will use… Practical: what used for…. Significance triage KA Watson, Coastline CC 10
  • 11. Innovation through integration Cottong/Burney-style “requirements” Business needs User goals Responsiveness to business, economics, and humans KA Watson, Coastline CC 11
  • 12. Innovation through integration Cottong/Burney-style “design solutions” First, propose many rough concepts Second, discuss the concepts Third, entertain alternative perspectives of concepts Fourth, foster a feeling of concept “ownership” KA Watson, Coastline CC 12
  • 13. Innovation through integration Cottong/Burney-style “design evaluation” Test alternatives among real users Use “beta-testing” practices Use “quality testing” Evaluate and re-evaluate continuously KA Watson, Coastline CC 13
  • 14. Innovation through integration Language and culture model, Coastline-style Brainstorming Defining a problem Role-playing Applying alternative strategies 14 KA Watson, Coastline CC
  • 15. Innovation through integration Coastline French language/culture-style “problem defining” Determine each learner’s mood Determine preferred learning styles Determine central goal and ancillaries Experiment! KA Watson, Coastline CC 15
  • 16. Innovation through integration Coastline French “role playing” Experimentation Engagement Immersion Argumentation à la française Spherical growth KA Watson, Coastline CC 16
  • 17. Innovation through integration Coastline French “problem-solving alternatives” Empathy development Thought process development Productivity development Creativity development Non-evaluative, transdisciplinary thought development KA Watson, Coastline CC 17
  • 18. Innovationthrough integration is… Cross-cultural, literally and figuratively Cross-generational Transdisciplinary 18 KA Watson, Coastline CC