amd 210 project

1. Garment Development: Final
Presentation
Brandie Heller
brheller@iastate.edu

2. Textile Designs: Color Chips
Cloudy Day Sunflower Evergreen Forest
Crystal Lake Wild Berries Purple Mountains

3. Twill Weaves and Stripes
Purple Mountains Twill
Evergreen Twill Sunflower Twill
Alpine Stripe
Around the Campfire StripeWaterfall Stripe

4. Plaids and Created
Fabrics
Wildflower Plaid Adventure Plaid
Rocky Mountain
Plaid
Rustic Pine SunflowerRustic Pine Cloud
Rustic Pine Evergreen

5. Age: 16-25
Gender: Female
Location: A suburban area close to outdoor activities such as:
boating, hiking, swimming, etc. The climate is mild to cold in
the winter.
Income: 30,000-60,000 household income
This person loves all things outdoors and takes inspiration
from nature.
Target Market

6. Technical Sketches: Shirt
Front of Shirt Back of Shirt

7. Technical Sketches: Jeans
Front of Jeans Back of Jeans

8. Age: 16-25
Gender: Female
Location: A suburban area close to outdoor activities
such as: boating, hiking, swimming, etc. The climate
is mild to cold in the winter.
Income: 30,000-60,000 household income
Target Market

9. Shirt ColorwaysSunflower
Striped Front
Sunflower
Striped
Back
Forest
Plaid
Front
Forest
Plaid
Back
Mountain
Retreat Plaid
Front
Mountain
Retreat
Plaid
Back

10. Jeans Colorways
Cloudy Day
Back
Cloudy
Day Front
Mountain
Retreat Front
Mountain
Retreat Back
Forest Plaid
Front
Forest Plaid
Back

11. Postcard

12. C
O
S
T
S
H
E
E
T

13. Conclusion
For this collection “Lakeside Apparel” I took inspiration from the
first image shown on the cover page. Immediately when I saw it the
vibrant natural colors stood out to me. This line is aimed at young
women aged 16- 25 who enjoy the outdoors, whether that's a serious
mountain hike or just a day on the lake. For the launch of the collection I
thought that a sunset cruise on Prior Lake would be perfect because it
highlights how this collection is inspired by the outdoors. The clothing
(shirts) is made out of soft and breathable cotton materials. Overall this
is a fun natural themed line that incorporates the outdoors without
being to obvious.

14. Thank You!
https://unsplash.com