Social Media Matrix 2015 Slideshow/Powerpoint

Alan Bracken
www.alanbracken.com

Chloe Grace
www.chloegrace.info

Disclaimer
Any numbers, statistics, case-studies or other
“facts” are accurate to my knowledge or
personal experience. Not all results are typical.
There are no guarantees from this training.
This is for informational and educational
purposes only.

Please Interact
This is to help you so PLEASE…
HELP YOURSELF!!!


Don’t Forget to Sign-in for
PowerPoint, Ebook & Templates

Tweetables
If you want to tweet anything
about today’s event…
#SMMATRIX

Questions
I will stop between sections for Q&A
If you do want to ask a Q
Raise your hand and I’ll
Answer Your A!

Know Your Target Market
Everyone is not your target market.
Defining your target market early
can save your business.

Defining Your Target Market
• Demographics (race, age, gender,
education level, employment, income, etc)
• Psychographics (personality, beliefs,
values, lifestyle, issues)
• Geographics (where do they live/work?
Where do they network in person/online?)
**Mattress Store

How to Find Your Target Market
ask questions like these…
• What sex would be more likely to
buy and/or use your
product/service? (is your
product/service something one
would buy for the other?)
• How old is your client?
• Are they married?
• What interests do they have?
• Where does your client live?
• How much money does your client
make?
• Does your client have kids?
• How many and how old are they?
• Are they religious?
• What kind of music do they like?
• What other brands do they follow?
• What hours are they online?
• What do they wear?
• Where do they work?
• What are your client’s hobbies?
• Do they workout?
• Do they follow sports?
• What sport?
• Favorite team & favorite player

Give Your Target Market a Name!
Relate! -Core Influence
Bob is an accountant.
He is 36 years old
He is married with 2 kids in high school
He makes $45-50k/year
He wears polo shirts with khakis & penny loafers

What Is Your Peak Price
Product?
Your “ppp” or HPLO (High Profit
Low Overhead) is 1
product/service that has the
highest profit with the lowest
overhead.
{HALO}

Why Define HALO Product?
Example: If in spending $200 in customer
acquisition could land you 1 new
client/customer would you want to profit
$200 or $2,000
Defining your HALO will let you know what
product to spend the most time/money on
marketing.

How to Define Your HALO Product
• What are your top 3 products/services with
the highest profit?
• Write down total profit and overhead
associated with each product/service.
(include cash overhead as well as time
invested[$/hr] per project/product) Don’t
forget if you have recurring billing included in
a package to include average time a person
stays with that service/product
• Math!
• Take a minute to write all this out.

Example
Joe’s Steak House-
8oz Kobe Fillet
Sells for : $100
Wholesale Price : $27
Chef’s Pay ($100/hr) estimated @
5minutes to prep : $8.33
Waitress Pay/Spices/Sides/Other:
$3
Total Cost: $38.33
Total Profit: $61.67

Terms You Need To Know
• Website
• Blog
• Search Engine Optimization (SEO)
• Keywords
• Call To Action (CTA)
• Status Post (SP)
• Visual Status Post (VSP)
• Above the Fold
• Hashtags

What is a Website?
A website is a collection of content
that is accessed through the
internet.

What is a Blog
A blog is a regularly updated website
that is typically written in an informal
or conversational style.

What Is SEO?
Search Engine Optimization
Is the process of affecting the visibility
of a website/page in a search engine’s
unpaid results.
“Organic Results”
**The stuff you do in order to rank on
the front page of Google**

What is a Keyword?
A keyword is a word or phrase of
significance to your business.
This is what your clients/customers search
for in Google (Professional Painter in
Kingsport, Restaurant in Johnson City)

What is a CTA?
A “Call to Action” is an instruction to the
audience to provoke an immediate
response.
(Call Now, Sign Up Today, Subscribe)

What is a Status Post?
A Status Post (S.P.) is an update feature
which allows users to display content and
thoughts on social media properties
(Facebook-Status / Twitter-Tweet)

What is a Visual Status Post?
A Visual Status Post (V.S.P.) is a
status post created in image
format.

What is Above the Fold?
The content visible without having to
scroll or click.

What Are Hashtags?
Hashtags are words or phrases
preceded by “hash” or ”pound” sign
and used to identify messages on a
specific topic

How Many Hashtags to Use?
Typically it’s best to use 3-5 per post
Make sure they are relevant.
Only use hashtags you know the meaning behind

Bad Use of a Hashtag
#WhyIStayed was a hashtag to
bring awareness to domestic
abuse. (Ray Rice)

What are Social Media (platforms)?
Website and/or applications that enable
users to create and share content or to
participate in social networking.
Social Media is the state of the internet. It
was Web2.0 a few years ago and we are
more of a social world so it fits for now.
The “Future”? … Virtual Media? IDK :P

The Conversations on Social Media
are Powered By
• Blogs
• Micro Blogs
• Online Chat
• RSS
• Social Bookmarks
• Message Boards
• Podcasts
• Video
• Micro Video
• Images
• Infographics
• Slide Shows
• Wikis
• Just to Name a Few

Top Social Media Sites
• Facebook
• Twitter
• Instagram
• Google+
• LinkedIn
• YouTube
• Pinterest
• Medium
• WordPress
• Tumblr
• Vine
• Flickr
• Meetup
• SnapChat
We will will not cover all of these today but will cover the important platforms

3 Things Everyone Must Do on
Social Media
• If you are wrong, Apologize
• Say Thank You!
• Respond to Follower Interaction

Is Good Content All You Need?
Social Media Marketing
Is a marathon not a sprint
AND
Good Content is the
Starting Line!

Creating a Username/Handle
That is available on all platforms
Keeping your username/handle the same
on all social media platforms can help you
grow and makes it easier for people to
find you!

Work with Variations
Add a prefix/suffix

How to do a username search
www.knowem.com

Basic Must Know Facts On:
• Facebook Pages
• Twitter
• LinkedIn
• Instagram
• YouTube
We will go into more details later this is just setup tips

How to Create a Facebook Page
• Go to www.litl.me/fbcreate
• Click to choose a Page category.
• Select a more specific category from the
dropdown menu and fill out the required
information
• Click Get Started and follow the on-screen
instructions.
Let’s Go!

CTA Button
Link to your website, videos, apps and more!

Invite People to Like Your Page

How to Create & Setup a
Twitter Account
Warning: This is more steps but
easy.
Start at www.twitter.com

Twitter Must Know
Tweets are limited to 140 characters
Direct Message (DM) removed
character limit

Optimizing Your LinkedIn
Profile
This is a hidden secret in Internet
Marketing.

Must Do’s for Instagram
• Name/Company Name : Keep it short and simple.
(29 char.)
• Profile Bio: Use as many characters as you can.
(150 char.)
• URL: This can be a link to anything I’d recommend
you use your site like this… http://yourwebsite.com
You cannot link out from individual posts so use the
url section wisely!

YouTube Channel Art & Settings
• Background Image: 2560x1440 px
• Channel Icon: 800x800 px
• Channel Trailer (Have Fun!) This is the
most important video on your channel.
We will cover a lot more on YouTube later on!

Think Before You Post!
Graphic design is important in your social media strategy.
Bad design could destroy your business.
A bad post of any sort could ruin your brand online.
(#WhyIStayed)
Remember EVERYONE is a media company!
Disclaimer: I did not make these up they are actual
posts/designs used by businesses

Examples of Bad Graphic Design & Social Media posts

One of the Most Innovative
Social Media Posts

Should You Schedule Posts?
Maybe only 1% of your posts!
Why?
Boston Marathon Tragedy / Pitch Same Day

Time to Get Serious …
Ready??

Quality Content Will ALWAYS Win!
Don’t look at social media platforms as a
way to get more business. Instead look at it
as a way to build a massive following of
people who would do ANYTHING for your
content.

Give or Ask … Don’t Do Both!
If you are putting up “content” then
leave it as content.
Same with a sales post.
Don’t halfway ask for a sale.
Make your pitch a pitch!!

What Type of Content Should You Post?
• Tips
• Success Stories
• Testimonials
• Tutorials
• Product Images
• Stories in Your Field
• Industry News
• Staff Input
• Things to Get a Smile
• Inspirational Stories
• Local News
• Curated Content
• Think Target Market
• Help Your Followers

How To Share a Link
ALWAYS include full URL
http://www.yourwebsite.com
www.yourwebsite.com

#1 Thing To-Do When Posting
Photos
Watermark, watermark,
watermark!!

Ways to Create Images to Post
• Photoshop
• Pixlr
• Power Point
• WordSwag
• InstaQuote
• Canva
• Phone Camera
• Stock Photos
• Hire a Photographer
• Caption Distraction
• LetterFX
• Search App Store

Stock Photos
You can use stock photos for your social
media posts but customize them a bit.
Don’t post a regular “Stock Photo”
How-to use Stock Photos:
http://smallbiz.academy/1099

Posting Videos On Social
Media
NO FLUFF!! Keep videos with
content and as little “dead time” as
possible.

Ways to Create Video
• Phone Camera
• PowerPoint/Keynote
• Camcorder (FlipCam HD)
• Fiverr
• Window Movie Maker/iMovie
• Screen Capture Software (Quicktime,Jing,
Voila, Screenflow, Camtasia)

Currated Content
Sharing other peoples content.
Beware: Read all the content before you share to
ensure your morals and beliefs match.
Sharing other people’s content means you vouch for
them. If you don’t read the article you may be vouching
for something you don’t believe in.
Links/Videos/Images/Status

5 SEO Tips for Social Media
• Fake followers/likes will hurt your rankings
please don’t fall for it.
• Always have a working link in your bio
(http://yoursite.com)
• Make sure your page/profile is set to “public”
if not you are wasting your time
• Include your keywords in your description
• Post on topics within your niche to keep your
rankings high 

Multi-Platform Posted Content
You can post to multiple social media sites at one time,
but, be careful. Natively posted content will always get
more impressions & interaction.
If you want to try and use such tools a cool mobile app
to try is “EveryPost”
Syncs with Fb Profile, Fb Page, Twitter, G+ Profile, G+
Page, Tumblr, LinkedIn Profile, LinkedIn Page,
Pinterest, DropBox & Email.

Now you know the posts
Let’s get into the platforms & strategies
But First…
Any Questions?

facebook 101
Feel free to take notes!!

Do Page Likes Matter?
Building a brand on Facebook is
important. Of course the more people who
“Like” or “Follow” you is critical but it is not
everything!
Quality followers/fans in small numbers is
always better then quantity.
You don’t need a lot of “Likes” to generate
“Leads”

How to Craft a Facebook Post
What gets you the most
engagement and is allowed by
facebook to “Boost” 

What Kind of Posts for Facebook
• Text (Status Update)
• Images
• Video
• Blog (Note)
• Links

Affinity Score
How are you and the “visitor” connected?
Do they like your page or friends with someone
who likes your page?
How many “mutual friends” does that friend have
with visitor?
3 ways FB calculates affinity score by actions
1. Strength of action (comment/like/share/tag)
2. How close the person who took the action was
to you(direct like/friend of “liker”
3. How long ago they took the action.

Edge Weight
Every action that a user takes creates an
edge. Each edge has a different weight.
(ie: comments are worth more than likes)

Time Decay
How fresh is the content?

What is the best thing to post?
• Images?
• Video?
• Notes?

EVERYTHING!!
Within reason, you don’t want to post
something just to post but all post types
can help leverage your following

How an Image is Prepped
You can have all text but not if you plan on using image as ad or intend on boosting
www.litl.me/fbimagecheck

Crafting the Description
Do you know how to KISS?
The important information needs to
be in the first 2 lines.
It’s OK to ask for likes and shares.

Videos on Facebook
Understanding How Facebook
Video Works

YouTube Video VS Facebook Video
Posting a YouTube link is not posting a
video.
If you want to share a video from your
brand, upload it directly to facebook.
You WILL get more impressions/views

Facebook Video
Thumbnail settings are close to same as images.
Only 20% Text
Description should be around 90 characters.
File Size: Up to 1.75GB max
Length: 45 minutes max

Facebook Video CTA
• Keep Short (approx. 90-100 char.)
• Use URL Shortener (Bit.ly)
• Think like your “Target Market” not like
“yourself”
• Tell them what the video is for and why
you made it for them

When Should You “Boost”?
Boosting a post on facebook should only be done
when you can monetize the post.
Don’t “Boost” useless content.

Boost vs Dark Posts
A Boost is using an existing post as an ad.
Dark Posts(Unpublished Post) is creating a specific
post only to be viewable by “Target Market” or an
“Audience” that you have preselected.
Dark Posts Can Make a Success Story

Dark Posts
Sorry, have to cover a lot. Get more
information about Dark Posts from
Facebook.
http://litl.me/darkposts

Using Groups to Grow Your
Brand
Not everyone can use this method.
Creating a group focused around your niche (Think
Broad) can build a bigger reach for your brand.
Share quality content and be there for those who need
you.
Answer Questions and Be the Expert

Business Page Reviews
Asking your followers for reviews could
drastically improve your fb page.
Facebook pages with reviews will rank higher in
the search engines.
The higher the reviews (5*) and more reviews
you have the more you will get from your page!

Instagram Tips
• Good Lighting is a Must!
• Think about the angles you can use to take the
photos.
• Caption/Description – Keep it short and to the
point. USE HASHTAGS!
• Use Filters (Think about what the filter says)
• Watch follower activity
• Interact - Like/Heart images in your niche,
comment when you can add content, Don’t be
afraid to make friends

Instagram Filters – Top 9
Ranking via Huffington Post

9. Brannan
A beautiful filter but very “moody”
Best For:
Artsy photos of products with slight historic feel.

8.Willow
Soft & pretty black & white filter
Very forgiving on flaws in pics
Best For:
Lower quality shots
**Doesn’t catch attention**

7. Lo-Fi
A very intense filter that can make or
brake a photo
Best For:
Food & Some Natural Shots

6. X Pro II
This filter is the most consistent of the “bright”
filters.
Best For:
Photos with bright colors

5. Valencia
A great filter to make delicate colors more
prominent.
Best For:
Photos with dull,fine colors like pastels

4. Rise
This filter adds a soft, warm “glow”
Best For:
Morning “Landscape” Photos, makes
skin look soft and smooth

3. Amaro
A quick filter that can be used a lot.
Best For:
Dark photos that needs to be lightened up.

2. Mayfair
A very simple filter for almost all photos
Best For:
Literally there isn’t much this wont work
on.

1. Earlybird
A slight bronzing filter
Best For:
Any Summer Photo
**One of the Most Popular Filters

Filter or #nofilter
Personal Favorite Filter
Mayfair
I always prefer to edit photo settings
rather than using preset filters
If the photo is amazing without a filter
DO NOT USE ONE!

Instagram Post Hacks
• Reposting works if you give credit (don’t
repost competition’s images)
• Use Quotes within posts and tag quoted
individual **example on next slide**
• Use popular hashtags that are relevant
• Be Creative and Have Fun!!!

Example
Quote by Eric Thomas
(ET the Hip Hop Preacher)

Post to Instagram via Computer
Instagram will not let you post to
your profile from your computer.
(Yet…)
BUT!

Gramblr
Gramblr is a free desktop software
that uses the instagram api to link to
your account.
Using the software you can finally
post photos to your account on your
computer 

Pinterest Must Know
• It is NOT just for women
• Each pin to/from your website is a live link
to your website
• Creating “Boards” around your niche will
build your brand MASSIVELY
• Using “Keywords” in your pins and boards
will help you “rank”

Creating “Boards” to
Create a Buzz
Don’t just create boards for your niche!
Create boards for your target market!
Remember, you need to do this for your target market! Not
your business.
If you want to make boards for your business you can but
the main focus should be on what would help your
followers/target market
**don’t forget you can create “secret” boards

Ideas for Boards
• Broad Niche Specific
• Micro Niche Specific
• Dream Boards
• Recipes
• DIY Projects
• Money Saving Tips
• Niche Tips

Can You Upload a Pic to Pin?
Yes, but it’s better to pin directly
from your website.
(Use “Pin it” Button for Browsers)

Should You Repin Other
Peoples Pins?
YES!! Before you do, check the url/website.
Unfortunately we can’t control the url
attached with pins and sometimes they get
hacked to if you find any that you’ve pinned
that leads to a bad site … DELETE IT!!

Best Images On Pinterest
The taller the image you create will
be more visible.
USE INFOGRAPHICS!!

Questions?
Let’s keep it ‘pinteresting’


Twitter
• Twitter isn’t for blasting out “Tweets”
• Use Twitter to listen to what your followers
& other users want.
• You don’t have to be funny, just be you!

Biggest Mistake On Twitter
When tweeting at someone never start with @
When you start a tweet with @ only the people who
follow both you and the person you replied to can
see the tweet.
Start with “Hey @username”
Or
.@username
Get creative!
Having a character before @ will allow everyone to
see the post.

Using Video on Twitter
Twitter’s new video platform will allow you to do
“video tweets”
Use this feature for things like: Thanking people
for following you, Replying, and many other
things.

Why Use Video Replies?
The flood of tweets in a persons newsfeed is
MASSIVE!
Using video will give you more real estate on-
page and capture the users attention
The Auto-Play feature will help in getting more
interaction

How to find customers on Twitter
Use “Twitter Search” to look up “keywords”
around your niche. (Plumber: fix a leaky
sink Kingsport, Get live results)
Give content up front and build a
relationship before you try to close.
Reply with video and ask
“How Can I Help?”

Searching on Twitter
• Tweet Deck (create columns with search
terms)
• Hooks (iPhone App) push notifications
from search criteria.
• IFTT (If This Then That) create an email
notification when a specific term/hashtag
is tweeted.

How to Rank a YouTube Video
• Use Meta Data on Video BEFORE
uploaded
• File name needs to have keyword included
• Using generic title with
[Keyword],{Keyword} or “Keyword” will
increase chances to rank

Title
Get to the point!
Tell what the video is about.
Example:
Learn “How to Make a Website”
in Under 60 Minutes

Description Template
Learn (Keyword) at (Website)
CTA (Call,Subscribe,Email)
Long Description (approx. 75-100
words){include your keywords
Video Location: http://actualvideolink.com

Creating a “Table” Channel
If you look at your YouTube channel like a
table the more legs the sturdier it is

Ways to Strengthen Your Channel
• Multiple Videos Uploaded
• Comment on Relevant Video (Give
Content when possible)
• Niche Playlists (Use Keywords)
• Watermark Videos When Possible
• Always Ask For Subscriptions

Blogging
Blogging is a huge part of social
media marketing.
I will be brief

Blog Posts
Blogging doesn’t have to be hard.
If you are not comfortable writing content yourself
you can hire a “Ghostwriter”
-
(fiverr.com – NatashaNixon – Decent work)
(VirtueMarketing – Higher Cost/Top Quality)
Aside from ghostwritten content you can also use
“PLR”(Private Label Rights)

What is PLR?
Private Label Rights – is a license where the
author sells most or all of the intellectual
property rights to their work. The license is
defined by the author of the work and has no
legal definition.
Finally do what your teachers told you not to.
AND it’s OK!

JUST GIVE GOOD
CONTENT & CARE!!
If you give good content on social media
platforms you will see good growth!

Thank You!
You Are Awesome!
Few things to wrap up…

Thank You!
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Social Media Management
I do not offer monthly social media
marketing but if you need it I have
the “HookUp”

Social Media Monthly Management
www.virtue-marketing.com
Ronnie Livesay

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