http://www.troopers.ny.gov/Criminal_Investigation/Colonel_Henry_F._Williams_Homicide_Seminar/ The 24th Annual Colonel Henry F. Williams Homicide Seminar Hosted by the New York State Police - September 17 - 22, 2011 Attendees are selected by their agencies and represent that portion of theinternational and national law enforcement community having the investigation of homicides as their primary responsibility and focus. This 5-day seminar covers such critical areas of investigation as forensic pathology, dentistry, anthropology and video enhancement; crime scene reconstruction, cell phone technology, terrorism, and computer crimes. Some of the Key cases that will be discussed are: BTK Case (Witchita, Kansas) Craigslist Killer (Boston, MA) Among the conference faculty are Dr. Michael M. Baden presenting Forensic Pathology, Dr. Thomas D. Holland addressing Forensic Anthropology, Dr. Lowell J. Levine on Forensic Odontology, and Dr. Henry C. Lee discussing High Profile Cases. For attendees to obtain more information on the seminar, see the 2-page printable brochure on The 24th Annual Colonel Henry F. Williams Homicide Seminar. For Vendor opportunities please click Vendor Prospectus on link: http://www.troopers.ny.gov/Criminal_Investigation/Colonel_Henry_F._Williams_Homicide_Seminar/

1. Social Media
Homicide Investigations
by Scott Mills

2. 2008 Interpol + Social Media
Prevent/SolveCrime @Interpol_ICPO
For full presentation at 5th Annual Interpol Fugitives
Conference Nov/2008 Click ‘Documents’ tab
http://InternetViolencePrevention.com

3. Relationships +Technology
Internet Violence Prevention
http://bit.ly/OmahaIVP

4. Key Messages
• Social Media Helps to Prevent And Solve
Crimes Together With Police and community.
• Relationships + Technology Strategy Works
• Community - Police - Media Crime Stoppers
Partnerships Are Needed To Prevent And
Solve Crimes Worldwide
• Homicide Officers Need To Use Social Media
for both communications and investigations
• Purpose + Process = Payoff + Potential
• Social Media Policy, human resource
allocation and proper equipment should be a
#1 priority for every Homicide Team.

5. Presenter | Scott Mills
• Social Media Officer
• Corp Comm | Toronto Police Service
• CSIWorld.org Social Media Adviser
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are needed to see this picture.
• Facebook.com/ScotMills
• Facebook.com/GraffitiBMXCop
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decompressor
are needed to see this picture.
• Twitter.com/GraffitiBMXCop
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decompressor
are needed to see this picture.
• Youtube.com/LegalGraffitiArt + TorontoBMX
• Wordpress: InternetViolencePrevention.com
• Storify.com/GraffitiBMXCop
• Webdoc.com/GraffitiBMXCop
• Foursquare.com/GraffitiBMXCop
• Google Plus scotmills@gmail.com

6. Reference Social Media
Presentations on SlideShare
LinkedIn scotmills@gmail.com

7. *TorontoPolice* Youtube |
Facebook | Twitter | UStream

8. Crime Stoppers International
Facebook Profile

9. Crime Stoppers World Getting
Networked in #SM

10. @CSIWorld Twitter

11. Public Like Crime Stoppers
Social Media Community
Channels + Appeal Channels

12. Plain Clothes Professional
Facebook Profile
• Facebook.com/ScotMills (Profile)

13. Uniform Professional
Facebook Profile
Facebook.com/TPSSocialMedia

14. Facebook Page
Unlimited “Likes”
Facebook.com/GraffitiBMXCop

15. Presentation Collaborator
Det/Sgt Frank Skubic

16. First Social Media Experience
“14 Take Skubic”

17. Toronto Demographics
• Town of York – 1973
• City of Toronto – 1834
• Population - 2.48 million people (5.5 million in the GT
G
• 140 languages and dialects spoken
• 47 % Visible Minority
•South Asian 12.0 %
•Chinese 11.4 %
•Black 8.4 %
•Filipino 4.1%
•Latin American at 64,860 or 2.6 per cent
• 44.7% Youth and Young Working age group
(15-44 yrs)
http://bit.ly/TorHistory

18. Toronto Attractions
Pride Week
Scotiabank Caribbean Festival
Toronto International Film Festival
TD Canada Trust Jazz Festival
Honda Indy

19. Homicide Squad
S/I Mark Saunders
Unit Comm ander
@TPS Hom icide
2 Administrative Staff E-Disclosure
Team 1 Team 2 Team 3 Cold Case
Operational Inspector Operational Inspector Operational Inspector D/Sgt, 3 Det, 1 D/C
4 D/Sgts 4 D/sgts 4 D/Sgts
6 Detectives 6 Detectives 6 Detectives
6 Detective Constables 6 Detective Constables 6 Detective Constables
Major Case
Management

20. Statistics
Year # Solved Clearance % Firearm
2011 34 YTD 23 67.65 19
2010 62 29 46.77 32
2009 62 36 58.06 37
2008 70 44 62.86 36
2007 86 60 69.77 43
TORONTO HOMICIDES LAST 5 YEARS
100
90 86
80
70
70
Average
62 62
60
50
40
34
30
20
10
0
"2007" "2008" "2009" "2010" "2011" ytd
YEAR

21. Toronto Police Service
Social Media Strategy
• 2010 - 2011
• Lauri Stevens Laws Communications
• Policy for communications
• Policy for investigations
• Led by Deputy Chief Peter Sloly
• Corporate Communications Team
• 170 officers trained by end of 2011
• Training team led by Sgt Tim Burrows
• Traffic, Community Mobilization, Specialty
Units, Police Divisions, Individual Officers

24. Official Toronto Police
Social Media Facebook Page

25. Official Toronto Police
Social Media Terms of Use

26. Official Toronto Police
Homicide Squad #FB Page

27. Individual Homicide Officers
Facebook + Twitter

28. Officer In Charge
@TPSHomicide

30. Investigative Tool – Internet
Homicide 46 Web Page Hits
April 2010
70
60
50
40
30
Total Hits
20
10
0
2010-04-01 2010-04-05 2010-04-09 2010-04-14 2010-04-20
2010-04-03 2010-04-07 2010-04-12 2010-04-16 2010-04-22
Month – 279 Page hits April 19 – 63 April 20 - 27

31. Overcoming Cultural Barriers – Reaching your Target
Audience

32. Reaching a target audience

33. Imbedding Video

34. Drawing Interest

35. Search Warrants + Production
Orders
• MLAT - treaty
• Mutual Legal Assistance Treaty
• Jurisdiction issues
• Bogged down in bureacracy
• Facebook used to have an office in Canada but that
is no longer
• We don’t just need Facebook -- it is all of social
media
• Need to streamline the MLAT system - mutual
collaboration between law enforcement and social
media providers worldwide
• Need gov’t coordination and regulation

36. Social Media | Traditional
Media
• Balance between the integrity of the investigation and
the public’s right to know
• Photos of witnesses or accused can be accessed by
traditional media and the public as soon as their
names are known and posted…
• Potentially compromising ID evidence for a trial -
what do we do with this..
• Example of Ed Boyd video - specifically telling media
NOT to release photo .. They did 12hrs later anyways
BEFORE investigators had chance to show photo line
up

37. Go Forward Strategy
Toronto Police Homicide
• @Fskubic wants to see…
• Full time staff member in Homicide office overseeing
communications and investigations for social media
• All homicide officers trained in use of social media for
communications and investigations
• As each case is assigned, social media be engaged
for communications and investigations immediately
and linked to major case management file manager

38. Promote Social Media
• Homicide officers need to promote to
the public that they approachable by the
public in social media
• The public can communicate with them
via facebook and twitter
• For example

39. Use of SM by Homicide Cops
to Reveal Photos From Crime
Scenes
• This drives traffic to your social media
accounts - fans, followers and Likes
that increase your reach
• Drives main stream media to your
accounts as a ‘go to’ account for
newsworthy items to fuel traditional
media

40. SM As Investigative Tool
Tracking of IP Address of
Person of Interest
• Investigative technique of posting a
photo and tracking if a certain IP
address views the photo several times
• It is a clue if an IP address from a
specific location hits on the link several
times - suspect may be in p

41. Full Message Gets Out
• In social media the homicide cop’s full
message gets out there .. Not an ‘edited’
version as often occurs with traditional media
• Wire tap Stimulation “sentence” .. Traditional
media leaves it out…
• @PeelPoliceMedia homicide case post on
twitter from Henry F. Williams Homicide
Conference today is front page on the largest
circulation newspaper in Canada

42. @PeelPoliceMedia
Tweet Makes Front Page
@TorontoStar

43. Personalization of Message
Trust of Homicide Cop
• Social media allows the public to see that the
homicide cop really cares
• Frank Skubic posts his entire script into the
text portion of his youtube videos, and
facebook “notes”
• Both the media and the public like this
• Increases the accuracy of the reporting by
both traditional media and new media
(bloggers etc)

44. Toronto Homicide
Solves Case Using Youtube

45. Purpose
+ Process = Payoff + Potential
• Peter Code video appealing for 2nd suspect … on
youtube from crime scene resulted in arrested party
in another jursdiction wanting to talk ‘to the officer in
the video” about name of 2nd suspect.
• D/Sgt Peter Code organized OHIA talk on this 2008 .
.. Is not training officers at Canadian Police College to
use social media for homicide investigations..

46. Geo Locations | “Check Ins”
Facebook | Foursquare
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are needed to see this picture.
• Crime scene check ins are a great tool for
investigators to appeal for information
• Ready made witness list at scene
• If not doing a check it, missing lots of
potential evidence
• POTENTIAL FOR ALIBI TO BE CREATED
• Critics say info management is challenge
• NEED MAJOR CASE MANAGEMENT
SYSTEM integerated with social media
investigator on all cases.

47. Tagging of Facebook Photos
• Potential for suspect Id
• Potential for abuse
• Great way to appeal for info
• Great way to raise awareness + trust for
police
• Great way to viral market education on
anonymous tips to Crime Stoppers

48. Location Tagging Foursquare
and Facebook
• Be Aware of potential to create an alibi
• Facebook ‘friends’ can “check in” a
friend to a place they are not at …
however this will me minimized with the
end of Facebook Places … and location
tagging to be post specific…

49. All Homicide Cops Need A
Smart Phone
• BBM ‘groups’ for back and forth talk is good - BBM
messages encrypt before they hit the RIM server ..So
back and forth chat between investigative team is not
accessible for capture and disclosure .. There is a
NEED for day to day chat among team members --
this ‘chat’ needs to be kept professional .. And
creates transparency and is easily disclosed by the
social media officer coordinator having the messages
e-mailed to a central source …

50. Investigative Notes All Done
On Smart Phone
• No need to hand write notes… do it all
as you go ..on BBM and e-mail to case
manager who inputs it all for actions in
to major case management system
• Creates efficiency and transparency for
the investigations

51. WEBDOC
All Homicide Cases in SM in
Toronto
• Reference document of all homicide
appeals that have been made in social
media in Toronto
• Webdoc.com/GraffitiBMXCop

52. STAFFING LEVELS
• We need to get into the 21st Century
• Significant human resources need to be
added to social media

53. Importance of Live Streaming
• Timing is everything
• Info needs to go out from the official
source in a timely fashion
• Risks of live streaming - unrehearsed..
Once say something can’t take it back ..
No differnce between a live media
srum..

54. Live Streaming or Youtube
video.. Or Both
• Live Stream video can be flipped to
Youtube immediately
• LiveStream.com | Ustream.tv
• A rehearsed video prepared just for
Youtube eliminates the potential for a
slip up..
• Value in both formats --- have both
available to use …

55. Message From Canadian
Association of Chiefs of Police
Past President William Blair
• http://youtu.be/LTuKGOuvfVk

56. Why Do Police Need To Engage
Social Media?
“There’s an important conversation going on and
we know we have to be a part of it, and it’s a means
by which we can reach a very broad audience, a
targeted, focused audience in order to provide
information (and) to learn from that discussion
that’s taking place. It’s really important that we
participate.”
Chief William Blair