Politiche per industria creativa - note dal progetto Create - Seminario CIRMA 2011

1. Politiche pubbliche per la
promozione della creatività
digitale.
Note dal progetto EU CReATE
6 giugno 2011
Michela Pollone
CSP-Innovazione nelle ICT, Torino - Italy
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2. “CReATE – Creating a joint research agenda for promoting ICT-based
innovations in Creative Industries” aims to promote the innovation
potential of the creative industries and to provide strategic guidance to all
regions. CReATE links European players from research, business and the
public sector.
www.lets-CReATE.eu

3. •MFG Baden-Württemberg -
Innovation Agency for ICT & Media
•Steinbeis-Europa-Zentrum
•CSP – Innovazione nelle ICT
•Regione Piemonte
•Politecnico Torino
•Imaginove
•Advantage West Midlands
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4. I PRESUPPOSTI E IL METODO
Il SETTORE CREATIVO è di Regional Priorities for
importanza crescente per la Applied Research
ICT Research Areas
COMPETITIVITÀ dei territori e
Creative Industries
dell’EU nel complesso, a patto
che assuma l’INNOVAZIONE e Application Areas
in particolare le ICT come
fattore trainante di sviluppo.
global
Le politiche pubbliche, in trends
particolare regionali, possono
favorire lo sviluppo e la
competitività del settore The CReATE model
creativo. Indicazioni possono
venire da una JOINT
RESEARCH AGENDA
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5. QUALCHE DATO
Economic data EU on CCIs (Cultural and Creative Industries)
Turnover More than € 654 billion in 2003
Value added to GDP 2.6% of EU GDP in 2003
Employment In 2004, almost 6 million people were employed =
3.1% of total employed population in EU27
Contribution to growth 12.3% higher than growth of the general economy
Source: KEA, The Economy of Culture in Europe, Study completed for the European Commission – DG
Education and Culture, 2006.
European Commission “Green Paper - Unlocking the potential of cultural
and creative industries”, April 2010, (COM (2010) 183).
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6. OBIETTIVI E PRESUPPOSTI
Il SETTORE CREATIVO è di importanza crescente per la
COMPETITIVITÀ dei territori e dell’EU nel complesso, a patto che
assuma l’INNOVAZIONE e in particolare le ICT come fattore trainante
di sviluppo.
Le politiche pubbliche, in particolare regionali, possono favorire lo
sviluppo e la competitività del settore creativo. Indicazioni possono
venire da una JOINT RESEARCH AGENDA
=> CReATE PROJECT GOALS
•Identifying fields for research for promoting Creative Industries'
competitiveness
•Supporting strategic collaboration of innovative Creative Industry
clusters in Europe
•Support for SMEs in research and technology transfer
•Setting up a pan-European platform to connect the Creative
Industries with IT experts and research institutions.
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7. => Delimitazione di
campo: definizione
operativa di INDUSTRIA
CREATIVA
Creative industries are driven
by individuals with creative
skills and business goals
and served by technology (ref:
Queensland Government,
Australia).
Within the scope of CReATE the
four participating regions focus
on 6 interrelated fields of
excellence & aspiration
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8. 8

9. ⇒Analisi dello status quo regionale (1)
CLUSTER MAP
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10. ⇒Analisi dello status quo regionale
SWOT ANALYSIS
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11. What are the main technological research
topics which will promote the creation of value
and stimulate creative economy within the
future Creative Industries?
⇒ JOINT RESEARCH AGENDA
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12. TREND 1: Visual and interactive experience
• new visual dimensions and
digital interaction between
humans and computers
• generating new products
and services for changing
markets and customers
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13. TREND 2: Tools of productivity & intelligent automation
• improved
productivity and
semantic
software
• developing
intelligent and
efficient
processes of
product and
service
generation
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14. TREND 3: Digital distribution
Establishing new
distribution channels
on the web and new
business models
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15. TREND 4: Mobility & interoperability
•providing the “right”
framework conditions
•a new level of
flexibility in the mobile
age
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16. TREND 5: User-producer interaction in development:
•creating collaborative
production and testing
environments
•new production methods
featuring user generated
content
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17. QUESTIONI APERTE …
• Relazioni con gli attori della ricerca e trasferimento
tecnologico
• Occorre innovare i modelli di business
• Dimensione delle imprese e possibilità di innovare
• Internazionalizzazione e mercato globale
• Tutela della proprietà intellettuale, soprattutto nel mercato
globale
• Gap fra domanda di competenze e offerta di training
• ….
ASSOCIAZIONE EICI:
European Interest Group on Creativity &
Innovation
PROGETTO SMARD:
Networked Media R&D meets SMEs:
towards new improved services and concepts to
strengthen the role of SMEs in the process of
commercialisation 17

18. RIFERIMENTI
• www.lets-CReATE.eu
• www.lets-CReATE.eu/download
CReATE TOOLKIT - A step by step guide English, French, German, Italian
CReATE Joint Research Agenda
Global Synthesis report on inter-regional ICT research Priorities and main Policy Recommendations
Regional Analyses
•Regional Analysis on Future Trends for Digital Creative Industries in Baden-Wuerttemberg / Germany
•Regional Analysis on Future Trends for Digital Creative Industries in Rhône-Alpes / France
•Regional Analysis on Future Trends for Digital Creative Industries in Regione Piemonte / Italy
•Regional Analysis on Future Trends for Digital Creative Industries in West Midlands / United Kingdom
Background papers
•Strategic Cluster Development: Applying Strategic Policy Intelligence to create a Joint Research Agenda
•Background paper on ICT innovations in creative industries
Summary of background paper on ICT innovations in creative industries
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