1. What have you learnt from your
target audience (TA) feedback?
QUESTION 3
EVALUATION.
2. How I collected TA feedback.
Social media was a key part in collecting feedback. I used both
Twitter and Facebook. I used Twitter at the very beginning and then
Facebook most recently as on my Facebook I have a wider range of
ages and gender.
3. Focus Groups.
I also conducted small focus groups which involved people of my TA
age group. I gave them 5 questions to answer and I feel giving them
questions to answer made the feedback more specific. If I gave them
no guidance then they would have struggled to know what they
where looking for.
4. Although I used quantitate research methods by giving out
surveys for the groups to fill in, I also included open questions
so I could gain qualitative feedback. However even though I
used open questions so I could get more feedback some
people still just responded with ‘yes’ and ‘no’ answers on the
survey sheets. This was quite frustrating as it made feedback
help limiting because they didn’t expand on what they thought
the narrative was just ‘yes’ they understood it. Also the surveys
were anonymous so I couldn’t contact the responder and ask
them to expand more on their answers.
5. I think social media was the most successful
way of collecting TA feedback as I could reach a
wider audience of people who had little media
knowledge and a larger age range whereas the
focus groups included people who had a lot
more media knowledge and where all the same
age. Although the focus groups where my TA I
felt feedback off an older audience would make
it clear if my video would appeal to a wider
audience not just 14-21 year olds.
6. Gender
Males
Female
This pie chart shows how I got feedback from a mixture of both
genders but mostly females. Although it was a love story and
romantic narrative the males seemed to enjoy it just as much as
the females which made me realise my video would be appealing
to an even wider audience.
(7)
(11)
7. Tunnel
Woods
Graffiti Wall
This pie chart shows what my focus group thought was
the best locations used in our video. We knew the
tunnel would be the most popular shot as it gave a
natural frame.
8. From the focus group I learnt that some shots
where out of sync and in other shots the
average shot length (ASL) was too long and it
was obvious where we was saying ‘action’ and
‘stop’ to the actors as they were waiting
around. We acted on this feedback and
shortened some shot lengths and added other
shots to cut out the waiting around from our
actors. I feel this feedback had minimal
criticisms but by us acting on it reduced our
ASL.
9. Social Media.
My social media feedback on Facebook was mostly from
females as I feel like the males on my Facebook did not want to
contact me first to ask to watch it whereas the females who
gave me feedback where my acquaintances therefore they felt
more comfortable contacting me.
Gender
Female
Male
(9)
(1)
10. I inboxed them the link to my music video and gave them three
questions:
Even though they had no media background knowledge I felt they
gave me more detailed feedback than the focus groups. This
research was more qualitative and because I was actively speaking to
the person answering my questions I could ask them to expand if
they gave me a ‘yes’ or ‘no’ answer whereas with the focus groupd I
could not.
1. What do you like and dislike about the
video?
2. Does the singer convince you?
3. Do you understand the narrative?
11.
12. Although Conor was the only boy who gave me feedback on
Facebook it was very helpful as he did the same Media A level
course as me and is doing a Media related degree at University
therefore his feedback was detailed and very informative.
13. All of them said the narrative was very clear and
understandable by the way we had her mime his lyrics
and the shots we used. This positive feedback was
consistent throughout all our TA research so this
reassured us that our narrative was clear to basically
all of our TA. All the social media feedback commented
on how they liked the greyscale/black&white effect
14. Upon reflection I feel I did a sufficient amount of TA research
and got the feedback I had hoped for. If I didn’t use social
media my feedback wouldn’t have had a woder range of
answers as the people on social media gave me more detailed
feedback. I have learnt that in some shots although they
looked in sync, when uploaded to YouTube it became clear they
were a millisecond out. However this did not effect the appeal
of the music video to my TA as they enjoyed watching it
anyway and liked the way I edited the shots and the locations
used.
