This document discusses communicating with different generations, focusing on Millennial parents. Millennials seek childcare that uses technology to improve communication between caregivers and parents/children, and to create a sense of community. The document recommends that caregivers use technology like social media and apps to better communicate with Millennial families, improve operations and efficiency, and market their childcare services. This will help caregivers meet the needs and preferences of Millennial parents who are seeking childcare options that incorporate modern technology.

1. Always On! Making Today’s Connected Lifestyle
Work for You
Marty Appelbaum and Bill Collins
Appelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.com
Always On! Making Today’s Connected Lifestyle Work for You
Traditionalists – Born between 1925 and 1945
Baby Boomers – Born between 1946 and 1964
Generation X – Born between 1965 and 1980
Millennials or Generation Y – Born after 1980
These are all generalizations, and there may be similarities rather than differences in generations.
A. Traditionalists ___Informal clothing ___Likes “causes”
B. Baby Boomers ___Values privacy ___Likes business casual clothing
C. Generation X ___Values teamwork ___Likes speed and flexibility
D. Millennials ___Likes rules and structure
___Values independence and fast communication
___Led the drive for balancing work and home
Communicating with Different Generations
Traditionalists (Great Grand Parents and Grand Parents)
• ______________________________.
• Do not waste their time.
• Communicate face-to-face or _______________________________.
Baby Boomers (Grand Parents and Parents)
• Speak ________________________________.
• Avoid controlling language.
• Present ___________________________.
Generation X (Grand Parents and Parents)
• Savvy and _________________________________.
• Uses _____________________________________.
• Use an informal style.
• Wants to be __________________________________ with information.
Appelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.org
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2. Millennials (Majority of your Parents)
• Use______________, _________________________, and _______________.
• Uses ____________________________________________.
• Uses technology to ____________________________________.
• Use humor, fun, and stimulation.
• Wants __________________________________.
Today’s Millennial Parents
• Broad Characteristics
o _______________________________________________________.
o _______________________________________________________.
o _______________________________________________________.
• Millennial Generation – Narrower Focus
o 1st time parents
o Characteristics
 Digital ________________________.
 ________of Millennials were raised or are raising children in homes of divorce or as
single parents so they are more open to non-traditional behavior related to marriage
and parenting, such as:
 _______________________________.
 _______________________________.
 Focus on values, purpose, quality of life.
 ________ say that being a good parent is the most important thing in life.
 Likely to put kids ahead of careers, but since often both parents have jobs,
they want options _____________________________________________.
Appelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.org
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3.  More likely to live _______________________ from the place where they grew up,
and need to rely on ______________________________.
o Seeking child care arrangements that:
 Use technology to __________________________ with the caregiver.
 Use technology to __________________________ with their child.
 Create a __________________________________ with the community.
Additional Facts: _____________ highly associate their lives with simplicity.
_____________ say that texting is just as meaningful as actual conversation.
• Connected Lifestyle Opportunities for Caregivers
o Communicate more with families with ____________________.
 Know your families’ preference! (Know what your families want!)
 ___________.
o Millennial way: Connection and information in ___________________.
• Harness Technology to Deliver Training and Development
o ATI Self-Study at www.atiselfstudy.org
• Use Technology to Market your Child Care Services
o Social media / “word of ______________________.”
o Listing and referral services. (Millennials rely on recommendations from _____________,
________________ and ________________________.)
• Remember This! Millennials Seek Child Care that Uses Technology to:
o Improve _______________________.
o Improve _______________________.
o Create a sense of ____________________________.
Appelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.org
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4. • ____________ more with less effort.
o Old way: _____________________________.
o There’s an App for that – ______________________________________________________.
o New way: _______________.
• Use Technology to Improve Efficiency within the Business (operational)
o Administration
o Administration with system notification
o Classroom
o Record activity
o Lesson plan
 Comments from providers:
 Keeps me organized
 Green!
 Easy to keep track of status of all children
 Faster than handwriting and clipboards
 Higher enrollment
Visit
www.ChildCareDailyApp.com
and watch a quick video
to learn more.
Appelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.org
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