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The Truth About How Your
Brain Gets Smarter
SmartTribes Institute presents...
WHY knowing how to build a "smarter" brain is
critical when you're a leader (hint: it's more than just
how you think!).
HOW your brain actually becomes smarter based on
a few simple, everyday practices.
WHAT you can start doing TODAY to support your
smarter brain and benefit from the results!
In this presentation, you will learn:
Making better choices
Getting more of what you want
Getting less of what you don't want
Having more "aha" moments
Breaking through mental barriers
Deeper fulfillment
A "smarter" brain means...
And here's what THAT means
for some of the leaders we've
worked with...
The COO of a $500mil consumer packaged goods
company did 3 neuro­coaching sessions with us
over a period of 6 weeks.
Then I gave her myelination homework...
Anxiety Removal
One month later she no longer
suffered debilitating anxiety.
It’s still gone 6 months later.
This high­functioning CEO had
suffered in silence for 47 years.
RESULT:
A senior partner at a Fortune 100 financial
services firm regularly got triggered by
backstabbing and political maneuvers when
dealing with some difficult partners that he couldn’t
avoid. He would get highly irritated, affecting his
ability to be present, collaborative, and to lead the
team to the best outcome.
We did 4 neuro­coaching sessions on this topic,
plus myelination homework....
Managing Emotions
He now navigates shark­
infested waters with ease,
diplomacy and even a little
humor. 
RESULT:
The head of an R&D lab was stuck. He hadn’t
had a good idea in ages and the pressure was
on, which only made matters worse.
Three months of coaching and a few weeks of
myelination practice and...
Increased Vision and Innovation
He has now designed
three new products, with
one already having pre­
orders exceeding
$100mil. 
RESULT:
So how can you help YOUR
brain get smarter?
First, let's cover a few facts about
your brain...
Roughly half of your brain is made of grey matter
(where neural pathways are forged and reside)
and the other half is made of white matter. 
This means to learn something new, to set a new
habit in place, repetition is required.
Repeated firing with deep practice and either
struggle or ecstasy, alerts oligodendrocytes and
astrocytes that this pathway needs to be
upgraded, or insulated, and the process of
myelination begins.
This pathway (grey matter) is strengthened
via the myelin (white matter) insulation and
it is transformed from the equivalent of dial
up to broadband.
Heavily myelinated neural pathways are up
to 300 times faster—they’ve been
optimized for speed and efficiency.
They also become the default behavior, as the
brain will choose the most highly myelinated
pathways (because clearly they are the most
important).
This is how we form new automatic
behaviors, also known as habits or habitual
behavior choices.
When Einstein’s brain was autopsied in
1984 record amounts of myelin were found.
Does it mean he was smarter than most?
Not necessarily.
Does it mean he persevered, failed, and
kept pushing forward with deep focused
practice?
Yes.
Did you know...
Now you know the secret:
let’s start myelinating.
To myelinate properly you must
do these 3 things...
 Persevere! Move through the uncomfortable part of
learning/stretching to try a new behavior
1.
Repeat! Do it repeatedly in intense (and short is ok)
bursts. Repetition is key—myelin is living tissue: if
you stop firing a pathway for 30 days the myelin will
start to break down.  
2.
 Visualize! See, hear, feel yourself doing the new
behavior. Really get into it. Feel the good feelings,
be totally in that desired state. Remember what
Einstein said “Imagination is everything—it is
the preview of coming attractions.” 
3.
I ask clients to do the myelination practice I design
for them for 5 days in a row, 5 times per day, for only
a few minutes each.
For a gold star they can do it for 10 days.
Keep your circuits strong with
deep focused practice
—myelination requires quality vs
quantity.
What I find in coaching some of the top
performers on the planet is that
forging new
—or turbo charging existing—
pathways that are heavily insulated
(myelinated) and which then become
the default behavior pathway is what
matters.
Here's a recap of what we
learned...
WHY: Smarter brains lead to better choices,
more breakthroughs, and deeper satisfaction in
leadership
HOW: Your brain gets smarter through the
myelination process, which comes from
repeating desired behaviors.
WHAT: The 3­step process you can use to start
making your brain smarter in real life, RIGHT
NOW: Persevere, Repeat, Visualize!
What new behaviors
would you like to
become the default?
About Us
For over 30 years, Leadership &
Culture Coach and SmartTribes
Institute CEO, Christine Comaford
has been helping leaders navigate
growth and change.
At SmartTribes Institute, we're best
known for helping our clients create
predictable revenue, deeply
engaged and passionate teams,
and highly profitable growth.
Head over to
www.SmartTribesInstitute.com/FreeTools
to get the tools our clients use to: 
Want more neuroscience­based
tools to lead your team to the
next level?
Inspire greater responsibility in teams
Exceed sales quotas
Accelerate the sales process
Increase client response reate
Build rapport with anyone
www.SmartTribesInstitute.com
Thank you!

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The Truth About How Your Brain Gets Smarter